Newsletters Made For You- Exceptional Living

As entrepreneurs, we have a lot on the line every week.

Our paycheck won’t arrive unless we work our butts off to make it happen.

That means we need to work as smart and fast and efficiently as possible.

8 Ways To Help You Do Exactly That

1. Avoid workaholics: They don’t save the day. They just use it up. You need better hours, not more hours.

2. Hire the better writer: Clear writing is a sign of clear thinking and the ability to communicate ideas. This is a biggie.

3. Forget formal education: Too much time in academia brings bad habits… like big words. Be careful who you hire. A degree isn’t the problem – it’s the baggage that comes with it.

4. The big lesson from drug dealers: Make your product so addictive that a free taste makes ‘em come back for more (with cash in hand.)

5. Copy the great chefs: The smart ones publish almost everything they know. Don’t be afraid to publish your company’s cookbook – i.e. Zappos.

6. The multitasking myth: It’s for suckers. Get things done faster – one thing at a time. Interrupted workers lose an average of 25 minutes each time they switch gears. It takes that long to get back in ‘the zone’ to work efficiently and effectively.

7. Ruthless time blocking: Your brain requires at least 15 minutes of concentrated-filled minutes to get in the zone to be truly productive. Avoiding distractions sets the stage for that to happen.

8. Procrastination management: Sure that report needs to be done and that project has to be completed. Procrastination doesn’t mean you’re lazy or wasting time. It’s OK. We all do it. But before heading to Facebook or reorganizing your pens, try this instead:

Do other stuff… just make sure it’s productive stuff. Get something done on your to-do list. It might not be that ‘put out the fire’ item, but you have plenty of worthwhile tasks needing attention. Do those until you’re ready to knuckle-down and face the beast.

Give these suggestions some serious thought. They’ll work because they’re right.

Have a productive week and make a ton of money.

BTW: The May issue of Exceptional Living is another relationship marketing winner. Click here to get started.

- David Gruttadaurio
“The Print Newsletter Expert”

PS: At just $1.49 for 6 pages in full, edge-to-edge color (mailed first class)…what’s holding you back?  Click here!

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

print newsletter, relationship marketing print newsletter, relationship marketing, zappos

Not many companies will pay you to walk away from the job.

In fact, I know of only one.

Zappos. They sell shoes… exclusively online. They did $1 billion in sales last year.

Zappos is famous for their unique approach to hiring employees.

All new hires are put through a six week training program – it’s very thorough, but it’s not unique.

Then, after about a week or so, Zappos makes The Offer.

New hires are told, “If you quit today, we’ll pay you for the time you’ve worked, PLUS give you a $2,000 bonus.”

Why???

Because if you’re willing to take the company up on The Offer, you obviously don’t have the sense of commitment they’re looking for.

They want only motivated, highly enthusiastic ‘true believers’ in the Zappos company culture.

It’s this kind of employee that becomes the heart and soul of the ultimate customer experience.

Here’s the BIG marketing lesson:

It doesn’t matter if you’re a one-man band or have a few dozen employees. Your customers can SENSE your level of commitment to them.

They can smell inattention and boredom like a Rottweiler can smell fear.

The problem is most businesses today are competing on low prices; customer service has fallen by the wayside.

Smart companies are ramping up their customer service levels to all-time highs.

Clever entrepreneurs are also adding a monthly client newsletter into the mix.

They understand customer newsletters are a vital part of the formula to get and keep clients for life.

Exceptional Living is the king of customer newsletters. Click here and I’ll mail you three samples today.

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

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I just spent two very full days (9 a.m. to 9 p.m.) with 15 extremely sharp and savvy entrepreneurs in Andrew Lock’s Magical Mastermind group.

As promised, this is 1 of 5 marketing strategies you can use in your own business.

Most businesses consider customer service to be a necessary evil. Who wants to hear people gripe about their stuff, right?

I’ve talked about Zappos before. Check out this blog post to get caught up. They excel at customer service… it’s legendary… it’s the gold standard.

Zappos considers customer service THE most important thing they do.

One of the guys in our group runs a multimillion dollar online nutritional supplement company.

So he’s telling a story about a REALLY unhappy customer. She was furious with the company. And she posted all of this fury on their Facebook page!

Here’s what they do when they have a real thorny problem:  They ask, “What would Zappos do?”

This is the kind of company Zappos is:

The nutritional supplement company actually called Zappos customer service. They wanted to know how Zappos would handle this customer.

Guess what?

Zappos’ customer service rep spent 30 minutes helping them work out a solution for their problem customer.

And then she cheerfully tells them, “Call us any time!”

BIG TAKE AWAY: Customer service is an attitude. And to be honest, I have a hard time with it in my service businesses.

But when I hear TRUE stories like this about Zappos, it always makes me rethink my customer service mentality. It makes me want to aspire to the Zappos standard.

What do you think about this?

How do YOU handle difficult customer services issues?

Leave a comment – I’d love to hear your thoughts about customer service.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: If you haven’t requested your three free samples of Exceptional Living, click here now.

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I was watching a video recently from the Yanik Silver Underground Marketing Seminar.

One of the speakers was Tony Hsieh, the CEO of Zappos.com. In case you’re not familiar with Zappos, it’s a company that sells shoes… exclusively online.

And they’re on track to do $1 billion in sales this year… up from $70 million just five years ago.

There is a BIG marketing lesson you want to learn from Zappos.

Zappos is famous for their unique approach to the hiring process.

All new hires are put through a six week training program – thorough, yes… but certainly not unique.

THEN…  some time after a week, Zappos makes The Offer.

Get this:  New hires are told, “If you quit today, we’ll pay you for the time you’ve worked, PLUS a $2,000 bonus.”

Why???

Because if you’re willing to take the company up on The Offer, you obviously don’t have the sense of commitment they are looking for.

They want only motivated, highly enthusiastic ‘true believers’ in the Zappos company culture.

It’s this kind of employee that becomes the heart and soul of the ultimate customer experience.

Here’s your BIG marketing lesson:

Whether you’re a one-man band or have a few dozen employees, your customer or client can sense your level of commitment to them.

And in today’s barren wasteland of customer service, they can smell inattention and boredom like a Rottweiler smells fear.

Most businesses today are competing on price instead of service.  These are also the businesses that are struggling the most in the New Economy.

What will keep clients for life – through the good AND bad times – is truly excellent customer service.

Add a monthly print client newsletter into the mix and now you’ve got a happy, entertained and hyper-responsive customer who will NEVER forget you!

Take a peek at Exceptional Living customer newsletter here:

We have newsletter ideas that work.

- David Gruttadaurio
“The Print Newsletter Expert”

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