Newsletters Made For You- Exceptional Living

Ever say, “I’m just looking” after being stalked by a salesperson?

Probably. It just rolls off your tongue. Your customers say it all of the time.

More often than not, it REALLY means: “I’m not ready to buy yet. But I will be later.”

So, when they are ready to buy… will YOU be the one they call?

Maybe…

You see, there’s this thing called ‘top of consciousness.’

Think of it as a mental sweet spot. It’s when you’re already in your customer’s mind when they decide to buy what you sell.

If you aren’t at top of consciousness, then you go back to square one. You must battle your competition all over again for your client’s attention.

If your client has to go to the Yellow Pages; look on the Internet; or ask someone for a reference, the company with the deepest pockets – the most advertising dollars – usually wins.

That’s why you need to contact your clients often and regularly.

Did you know…

95% of businesses spend nearly all of their time and money on chasing NEW clients.

But it’s 8 times easier to sell to an active customer.

But here’s the tricky part: Doing it (maintaining client contact) in a way that doesn’t come across like a blatant sales pitch.

Here is a real-world example: I just sold $273 of services to customer. I hadn’t heard from her in FOUR YEARS. During that time, it cost me $96.00 to send her a monthly client newsletter.

When the time was right… when she wasn’t ‘just looking’ anymore… I was the one she called after FOUR years.

I was in that sweet mental sweet spot.

This was the BEST part: She also referred me to two new clients and they each gave me 6 referrals.

Do you see how this works? Relentless client contact is crazy profitable!

Exceptional Living Newsletter makes constant client contact fast, easy, painless, and profitable. Our newsletter template is online and 97% Done For You.

Click here to tell me where to send your 3 sample issues of Exceptional Living, if you haven’t requested them yet.

Let’s get to work,

- David Gruttadaurio
“The Print Newsletter Expert”

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I found a plastic bag at the end of our driveway on Monday. It was the annual delivery of the Yellow Page books.

Things have changed since the famous, “Let Your Fingers Do The Walking” ad from the 1960’s. I thought about their significance in today’s marketing world. I also thought how I haven’t opened one in years.

As I walked into my garage, I dropped the bag of books into the trash can.

As fate would have it, I got a call later that day from the Yellow Pages people.  There was real desperation in her voice as she tried to convince me to use their product.

The Center for Media Research recently confirmed what my gut has been telling me for the past three years.

It showed 57% use traditional Yellow Page directories while 47% use Internet Yellow Pages. The real difference is they claim a whopping 82% use search engines to locate products and services.

Here’s why the yellow pages are an endangered marketing species:

Have you ever Googled a product or service and been directed by the search engine to an online Yellow Pages listing for a company?

Me either.

Search engines reward positioning by which links are clicked most often.  So if people were using the digital Yellow Pages, those online Yellow Page ads would rank really high on Google and the other search engines.

But the ads don’t rank high on Google because most people never use them.

What do YOU think about Yellow Pages – any variety (there must be a dozen) – and their associated websites? Do you think money spent there is well spent or wasted?

My opinion: Money spent in the Yellow Pages (and their website versions) is basically wasted.

I’m fairly certain my position will generate a firestorm of emails from people who feel passionately that I’m wrong. But there are others who will know I’m right.

Tell me what you think – leave a comment.

Let’s get to work,

- David Gruttadaurio
“The Print Newsletter Expert”

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They say there aren’t any atheists in the foxholes.

I think the same applies on the battlefield of business.

Indeed.  Invoking the Divine Being for help is a natural reaction to an economy under attack and struggling to right itself.

Ever see a movie called, ‘The End?’… (stay with me).

Burt Reynolds tries to drown himself by swimming out to sea.  But he discovers he really wants to live and starts back to shore..

Now the bargaining with God begins. While he’s swimming like crazy, he promises to give 80 percent of his annual wealth to the church if God gets him out alive.

But…

The closer he gets to shore (and sees he may live), the original percentage gets lower and lower until it’s a tiny fraction.

It’s supposed to be funny… but it’s really statement about human nature.

Entrepreneurs will do ANYTHING to get out of a financial mess. They’ll battle and brawl to stay afloat.

So…

You try things you would never have attempted. You market in ways that a few months ago would’ve been unimaginable.  You begin to pay attention to clients that have been ignored for years. You may even try that newsletter I’ve been nagging you about.

And you promise God and anyone else who’ll listen that, if this stuff works, you’ll NEVER stop doing it.

Here’s the BIG lesson:

The economy will turn around. It will get better – although it will NEVER be the same again. (More on that tomorrow).

6, 9 or 12 months from now, the temptation will be there to revert back to the bad ‘ol ways… to forget those promises you made.

Don’t do that.

I really want to help you succeed and thrive – not just ‘get by’ and survive.

Here is a resource I hope you will check out: www.dankennedy.com

I’m not an affiliate. I get no financial reward if you go there. But I know you will benefit.

Sign up for his ‘No BS Marketing Newsletter.’ You get three months free to try it out. I think it’s $49 a month. It’s worth every penny, guys.

Getting this every month will keep you excited, enthused and proactive about your marketing. It’s the ‘kick in the butt’ every entrepreneur needs.

Plus… it’ll make sure you don’t have to bargain with God… well, at least about your business.

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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“Reports of my death have been greatly exaggerated.”  So said Mark Twain back in 1897.

Print newsletters have been saying it for the past ten years. Why? Because many business owners feel…

– With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it’s FREE!

– Email is king!  Just send an ezine. It’s FREE!

– Postage keeps going up along with printing costs… but email is FREE!

There’s no question about it. Print newsletters should have died a long time ago.

But a funny thing happened on the way to the funeral.  The print newsletter suddenly became Lazarus and a resurrection took place.

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Click here to find out what the fuss is all about.  Tell me where to send your 3 free samples of Exceptional Living.
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Why print newsletters are still here:

1.  Printed mail gets delivered – It’s never blocked or caught in spam filters.

2. People still prefer to hold, touch and feel what they are reading.

3. Readers retain much less of what they read online compared to reading printed material. So, if you have an offer with a call to action, wouldn’t it be nice if it was remembered for more than 30 seconds?

4.  Print newsletters have more perceived value. How many companies are willing to print and mail a newsletter?

5.  Print newsletters stick around. People keep print newsletters for further or future reading. And they usually get passed around.

Still love your ezine? Then do both. Send an email newsletter on a weekly basis. But, send a monthly print newsletter, too.

There is a GOLD STANDARD to determine which one is best for you.

Just ask your clients. Survey them to see which one THEY prefer. After all… isn’t it all about what our customers want?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click Here to tell me where to send your 3 free sample issues of Exceptional Living

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Yep… a lesson from the Golf God himself. But it wasn’t about golf.

Here’s the skinny: You probably know Tiger is a notoriously media-shy guy. So when I saw his name in the news – so scandalously – it was quite a shock.

I want be real clear: I don’t give a rats heinie about what he did or didn’t do.

But Tiger DID teach me an important lesson…

Good, bad or ugly – just tell the truth…full disclosure, baby!

It’s impossible to hide ANYTHING from 1000 bloodhounds on your trail. They’ll probe, pick and downright dissect you until they find something.

Here’s how my lesson taught by the Tiger affects YOU:

I’ve been telling you for awhile now about Exceptional Living, right?

–  How it’s a different kind of client newsletter.
–  That it’s a print newsletter that could be considered a ‘newsmagazine.’
–  It creates clients for life and generates tons of referrals…

…blah, blah, blah.

It’s time for full disclosure ’cause I’m not sure you believe me.

I want to prove it to you. I want to mail you… not one… not two… but THREE real, hold ‘em-in-your-hand issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation.

I’ll never mail you anything again… ever, unless YOU ask me to.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.

This is what will happen: You won’t leave my website. You’ll just go to another page.  Then, just tell me where to mail your free three issues.

That’s it. Simple and easy. I’ll send them to you at my cost – but NO cost to you.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Just tell me where to send them. It’s in the interests of full disclosure… right, Tiger?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here now for your totally no-strings-attached 3 FREE newsletter samples.

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My parents divorced when I was in my early teens. That didn’t happen much in those days, but it did to us.

Dad ended up in Florida. He had a sister living in North Miami Beach and went there.

8 miles up the road he discovered the dog track in Hollywood, Florida. The first summer I spent with him he took me there.

I was amazed these magnificent animals could run so fast.

The reason they ran so fast is because they were chasing this little mechanical rabbit.  It was impossible to catch; but race after race the dogs would chase it relentlessly.

Do you feel like you are trapped on the marketing dog track?

Here’s what I mean…

Most (about 95%) of you spend all of your time, effort and money chasing a target that’s running away from you!

Did you know you can double your profits by retaining just an extra 5% of your existing customers? This is according to Lisa Ford, best selling author and industry expert on customer service.

Plus:

1.  Acquiring new customers costs 5 to 7 times more than retaining a current one.

2.  It’s 8 times easier to sell to an active customer

3.  Increase in customer retention 2% and it’s like cutting costs by 10%.

4.  78% of your customers are lost after six months of no contact with them.

Personally, I find these statistics exhausting!  It makes me think of those dogs chasing that little rabbit around the track.

Obviously we all need new clients.

But…

There is a much easier and less expensive way to grow your business into the one you’ve always wanted.

Make a list of all of your customers – go back three years. And then market the hell out of them. Set up a marketing calendar and list what you will send and when you will send it.

Use postcards, letters, flyers and newsletters.  This is what will happen: They will begin to buy from you again – and do so often.

A monthly customer newsletter is important because you want to build a relationship with them – not just sell them stuff. You want clients for life… right?

Remember, it’s a heck of a lot cheaper (and easier) to market to people that have already raised their hand once and said “Yes, I trust you enough to buy from you.”

Exceptional Living client newsletter is done for you. Really. The template is online. Takes about 27 minutes to get ‘er done.

There are five places you can customize. I even give you a ton of ideas on what to put in those spots with our Idea Generator TM.

Activate your free account – stop chasing the rabbit.

Taking action just feels right.

- David Gruttadaurio
“The Print Newsletter Expert”

Clients for Life, Newsletter, client newsletter, customer newsletter, newsletter template, newsletters, print newsletter client, Clients for Life, customer, customer newsletter, David Gruttadaurio, marketing, Newsletter, newsletters, service for life, template

It’s impossible to have too many of them.

A cachet customer is a high-status client. The customers that are well-known and respected in your community.

A cache client gives your company instant status. Few will question your competence or credentials. It’s reassuring proof to others that you’re the right choice.

A REAL WORLD EXAMPLE

I live in a small town of 10,000. One of my clients is the guy that owns the local radio station that everyone listens to.

That in itself makes him a cachet customer.

This is how we maximized his value:  Not only have we done business with his radio station, we have also provided service at his home, his mother’s home and his brother’s house.

AND… I make sure everyone knows this. In fact, he even does a radio ad for us stating exactly what I just said.

His ’star power’ is so strong, people call us on their cell phones after hearing his radio ad. His endorsement also runs in a local newspaper ad as well.

We have several cachet clients – all prominent business people that everyone knows.  Guess what? They ALL do radio ads for me. At the very least, I use their testimonials in my print marketing.

WHY IS THIS SO EFFECTIVE?

1.  Statistically, most clients are followers, not leaders.

2.  Many fear making bad decisions; so they tend to trust the judgment of others. This is why getting referrals from ANY customer is so powerful.

3.  If that client is a cachet customer – someone prominent, well known and respected – their judgment becomes nearly infallible.

Why do you think big companies use celebrity spokespersons? Of course prominence doesn’t equal intelligence. However most people today just can’t see the difference.

BIG FISH – SMALL POND STRATEGY

You don’t have to be a large company or live in a big city to snag a ‘celebrity’.

They could be the client that owns a busy beauty salon or the customer that’s the local computer guru.

Offer them an ‘ethical bribe’: A great deal on your products or services for their endorsement. But however you do it, get them into your marketing stable ASAP!

Isn’t time that you turn your cachet clients into celebrity spokespersons for your company?

Let’s get to work,

- David Gruttadaurio
“The Print Newsletter Expert”

Clients for Life, Newsletter, client newsletter, customer newsletter, marketing newsletter, newsletter template, newsletter templates, newsletters, print newsletter client, Clients for Life, customer, David Gruttadaurio, exceptional living, newsletters, print newsletter, service for life

I had an ‘aha’ moment.  Boy, if Oprah finds out…

Here’s the skinny: Several month ago, Ms. Multibillionaire sued Mutual of Omaha.  The insurance company started a marketing campaign called “the official sponsor of the aha moment.” They also trademarked the phrase.

Oprah was miffed.  Winfrey thinks she owns the phrase – apparently she says it a lot – although she’s never tried to trademark it.

Anyway, they just settled out of court. No one knows how it really ended.

So… I guess I’ll just have to take my chances.

This is how my ‘aha moment’ happened.

One of my clients called to thank me for sending her the ‘magazine’ this month.

Magazine???  My mind was racing… did I send someone my Sports Illustrated by mistake?  No, no, no… she sounded happy to get it.

Then it hit me. She was talking about Exceptional Living customer newsletter – but she called it a magazine.

Huh… I never thought of it as a magazine before.  But I can see why she would think that.

After all, it’s printed in full, edge-to-edge-color; and it does have six pages. Perhaps ‘newsmagazine’ could work, too… hmmm.

My ‘aha moment’ was sealed.

Want to know when YOUR ‘aha moment’ will be?

The day your customers start calling YOU about the great ‘magazine’ you  sent them. Then you’ll finally believe:

-  Exceptional Living is really easy to create -  97% of the work is done for you with our newsletter template that’s made for you.

-  Exceptional Living really does bring in more sales from existing clients.

-  Exceptional Living really gets passed around and generates more referrals for your company.

Create your own ‘aha moment’.  Get started – activate your free account.

And don’t worry about Oprah; I won’t tell her.

Doesn’t taking action just feel right?

-  David Gruttadaurio
“The Print Newsletter Expert”

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Back in the day – when I was a kid – shopping was a social event.

Dad went to the same hardware store every Saturday. He’d buy materials, of course.  But the store owner usually asked dad to have a cup of coffee  with him.

For the life of me, I can’t remember his name – what I do remember is that he smiled a lot.

I’ll never know, of course, if this was his plan all along…

He had this talent for developing a bond with his customers. Today we call it building client relationships.

No one knew about a customer newsletter in those days. Looking back, I guess you could say the hardware guy used a verbal newsletter.

He would tell funny stories and jokes. They chat about current events; and he always made sure that we knew who shopped earlier that day (testimonials?).

He did just about everything a customer newsletter is supposed to do.

Exceptional Living company newsletter is like that… like you’re having a cup of coffee with your clients.

It provides interesting info told in a fun, easy to read way.  It’s all about having a conversation with someone.  It’s about building a relationship that can last a lifetime.

Creating clients for life – it just comes naturally to an entrepreneur – no matter what decade he lives in.

Relationship marketing. It has to be part of your direct response marketing plan.

Give Exceptional Living a try.  It’s free.  And its fast and easy to get started.  All you have to do is to click here.

Get a conversation going over a cup of coffee with your customers, starting with the December issue.

BTW:  There’s a true story on page two called:  “The Day Christmas Caused An Outbreak of Peace.”  It’s an amazing WAR story.  Check it out at WebtoPrintIQ (it’s free).

We have newsletter ideas that work .

- David Gruttadaurio
“The Print Newsletter Expert”

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Romancing the client is a lot like a real romance.

Both relationships require a bunch of effort to be successful.

Both also need good communication skills.

If the customer relationship is nurtured, it will grow stronger. Just like a real romance, it can last a lifetime.

Many entrepreneurs disagree. They think it’s a waste of time and money to develop a customer relationship.

Instead, they are constantly on the prowl for new customers only.

That’s a really, really dumb thing to do.

Here’s why:

Most businesses ignore their CURRENT clients in the process.

BTW: Every business needs new clients – just not at the expense of overlooking your current customers.

Did you know it costs six times more to get a new prospect to buy your service or product than it does a current client?

What does this tell you?

When a client relationship is ‘romanced’, it continues to be productive, long-lasting and (most importantly) very profitable. Yep… even in a recession.

Marketing to them consistently is not a business cost – it’s an investment.

NEVER look at just the ‘cost’, look at your return on investment (ROI).

For example, would you spend $1000 to make $10,000?

A 10-to-1 ROI is a no-brainer, right?

That’s how you should look at relationship marketing – or ‘romancing’ the client – as a smart investment.

A customer newsletter – or a patient newsletter – has the marketing magic to easily accomplish this for you.

Try Exceptional Living client newsletter for free – the first month is on me.

Your clients will ADORE you for it!

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”

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