Newsletters Made For You- Exceptional Living

I spent several thousands of dollars every year with Dan Kennedy. Last week I got my monthly Diamond Letter.

Dan had quite a discussion about our business beliefs, which can be just as devout and deep-seated as your religious beliefs.

And like your religious beliefs, business beliefs are built upon your unquestioning and unshakable belief system based on past experiences and values; which are often unproven and unseen.

In other words, these beliefs are based on faith.

Some examples DK provided:

1.  Car dealers – Either you close before he leaves or there ain’t no sale… ever. Yet statistics have conclusively proven otherwise. Therefore, this belief renders meaningless the need to follow up with these ‘lookie-loos.’

2. Maternity marketers – After the second tri-mester, the selling window has slammed shut. Pregnant gals stop shopping for themselves. This belief cuts out three months of selling opportunities. It’s never been challenged so it must be the infallible truth.

And this is my example to YOU:

A company newsletter won’t work for my business… or, print newsletters don’t work. Period.

The first commandment of most business beliefs is, “Hear no evil.” In other words, attempting to contradict, dismantle or overthrow them is practically the same as heresy.

That said… forgive my blasphemy: Printed company newsletters work. They make money. They keep your customers from scattering. They get tons of referrals.

And they are easy and simple to do the WebToPrintIQ way.

Just try it for yourself. The May issue of Exceptional Living is ready for you.

Once you activate your free account, you can play around with the current issue, edit to your heart’s content, upload images and save everything you do.

Without spending a penny.

If you decide it’s worth a buck forty-nine to start a relationship marketing program with your customers, then go for it.

Since the price includes first class postage, we’ll address and mail them for you. And we’ll even make sure each one is personalized with your customer’s first name. It’s pretty cool.

Check it out. You’ll become a believer.

We have newsletter ideas that work.

- David Gruttadaurio
“The Newsletter Expert”

PS: At just a $1.49 each, what’s holding you back?

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http://www.WebToPrintIQ.com

http://www.NewslettersMadeForYou.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

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Yep, it’s true.

Some clients (actually a bunch) are NOT qualified to get your company newsletters.

This came up last week while talking to Ben.

His list is fairly large… over 5000 clients. Ben’s comment: ‘I can’t mail to all 5000 + customers.’

I told him I agree 100%.

Never forget: A print newsletter is a relationship marketing tool. Why would you want to bond with someone who’s repeatedly unresponsive; consumers you really don’t want as clients?

Your company newsletter is designed to target people that:
1. Refer your biz to others.
2. Are ‘cheerleader’ or ‘evangelist’ clients.
3. Spend money with you; and do so often.

Maintain constant contact with these customers. Begin ‘romancing’ them immediately. These are ones you want to become clients for life. Relationship marketing can make that happen.

In Ben’s case, it was those who’ve spent money with him in the last 2 – 3 years. We figured it was about 1000 customers.

So these are the ones that will get his April company newsletter.

I am NOT saying you should ignore the other customers. You simply use different marketing touches.

Postcards, sequential direct response letters, flyers, etc. are all extremely effective.

BTW: All of these are soon to be available from Brett and me. We’re keeping Jeff Commander and his crew VERY busy.

So… how big is your customer list?

Whatever its size, it’s unlikely the entire list is qualified to receive your print newsletter each month.

Never think you have to mail to ALL of your customers. That would be dumb.
Our April Exceptional Living newsletter template is locked and locked and ready for you.

Get started today. Click here.

We have newsletter ideas that work.

- David Gruttadaurio
The Print Newsletter Expert

PS: Did you know exactly 20% of 2010 is gone? Make the remainder into your best year ever. Click here now.

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Don’t worry… berserk violence isn’t required.

People today are mailing less.  A lot less.

As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.

From 213 billion pieces in 2006 to 177 billion last year.

BTW:  Those numbers are staggering. Now you know why our mail occasionally takes a ‘left turn’ on us. Overall, the U. S. Postal Service is incredibly reliable.

Anyway, this means that your marketing will stand out even more in your prospects and clients mail boxes.

And it will get even better. Volume is expected to drop to 150 billion by 2020.

This is good news, indeed.

Now is the time to step up your print marketing. While everyone is falling back to email-only marketing, your mail will definitely get noticed.

This is why company newsletter marketing is so hot. No one is doing them… including your competitors.

Some biz owners think they’re hopelessly old school. Others may have tried client newsletters and failed (they’re harder than they look).

Most entrepreneurs think of printed newsletters as quaint old things, like handwritten letters or electric typewriters. So while marketing certainly isn’t exempt from fads, client newsletters are absolutely evergreen.

And if you do it right, your customers will actually look forward to getting their client newsletter each month. It’s relationship marketing at it’s very best.

Exceptional Living is now only $1.49 each – printed, personalized, addressed and mailed first class.

Activate your free account and jump in. You can play with the cool editing features, upload images to your account, etc.

You don’t pay a dime until you decide that you want to place an order. In the meantime kick the tires on our free newsletter templates.

If you do choose to order, for less than 18 bucks a year per client, you can keep in touch every month and build your customer relationships.

I’m hard at work on April’s issue of Exceptional Living. It should be ready for viewing in the next few days.

I’ll keep you ‘posted (pun intended).

Taking action just feel right.

-  David Gruttadaurio
“The Print Newsletter Expert”

PS: Save $77! I’ll waive your first month’s subscription of Exceptional Living print newsletter!

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Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

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“How often do you want to remembered by your clients? ”

That was my reply to a guy asking often to send a client newsletter. He told me “We currently send them something every 6 weeks. I think a monthly newsletter would be too much.”

Go for it, fella. But think about this:

When people get things frequently and consistently, they are perceived as having value or being important.

That’s why monthly company newsletters frequency works best. It arrives often enough to stay ‘front and center’ in your clients mind.

Something else to think about…

Imagine you’re walking down a street, and you want to get someone’s attention. You could hold up a sign but they might not see you. You could yell, but they may not hear you.

The one guaranteed way to get their attention is to literally grab hold of them!

That’s the idea behind relationship marketing ‘touches’ or client contacts.

Here’s the problem:  A single or infrequent ‘touch’ doesn’t do squat.

Most people are NOT affected by a single marketing touch. In fact, the science of marketing says it takes at least seven touches to generate a customer’s buying interest.

Why does it take so many ‘touches’? Because most clients are not ready to buy RIGHT NOW. But they may be in three months… or six months… or 12 months.

When your customer or patient begins receiving your monthly company newsletter, it usually goes something like this from their point of view…

First month: “Huh… looks like [your company] sent me something. Wonder what it is?”

Second month: “Hey… didn’t I just get something from [your company]… it looks familiar.”

Third month: “Another newsletter from [your company]. I wonder if I’ll be getting it every month?”

Fourth month: “It’s my monthly newsletter from [your company] again. I sure enjoy getting it.”

By the fifth month, the pattern is established and the expectation is now ingrained. Your customer will begin to look for their print newsletter every month.

And that is a very, very good thing… because it means you have now become memorable to your customers.

Taking action just feel right.

-  David Gruttadaurio
“The Print Newsletter Expert”

PS: There’s still time to get your March customer newsletter order in – now just $1.49 each – printed, mailed first class in 6 page, edge-to-edge, full color. Click here.

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I just received an interesting email.

A guy in NY is thinking about using Exceptional Living print newsletter at WebtoPrintIQ.com.

He signed up for his free account and was ready to get started.

But he wanted to send a company newsletter every quarter instead of each month.

I asked him, “Why only every quarter?”

“I don’t want to pester my customers.”

Hmmm. This is not a good sign.

Here’s why…

If you think contacting your clients regularly is pestering them, then you probably shouldn’t send them anything, including a monthly customer newsletter.

From his comment, it was clear he was still doing business the old way… and his mindset reflected that.

In the past, marketers intruded on people with their marketing message.  They would butt in and say, “buy my stuff… hire me today”.

It was all about ‘me, me, me.’

Make no mistake… THAT is pestering. It’s like the whiney kid who can’t go through a checkout line without pleading for (and then demanding) a candy bar.

Company newsletters that are really sales letters don’t deserve to mailed, much less read.

I’m not saying there isn’t any selling in Exceptional Living. There is… but it’s understated… and it’s NOT the theme of the newsletter.

Here is the BEST way to communicate with your clients:

Create a company newsletter that will help them do their jobs better… make their life easier… and add a little entertainment and fun to their day.

A newsletter like this isn’t considered irritating. Heck, if you send print newsletters packed with great content, they’ll even look forward to getting it each month.

Here’s my promise to you: If you do this, people WILL read your customer newsletter. In fact, they will love reading it.

So not only do you avoid The Pester Principle, but in the minds of your customers, you become a trusted friend and counselor.

This, my friend, is called relationship marketing.

This is a very, very good place to be.

Why?

Because a company built upon relationship marketing will be sheltered from any economic storm and it will continue to prosper.

We have newsletter ideas that work.

- David Gruttadaurio
“The Print Newsletter Expert”

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1.   It’s NOT all about you. Never think for a minute what we do is fascinating to our clients. This is difficult for most business owners to wrap their minds around.  Accepting this fact is the first step toward sending our customers something they actually want to read.

2.   It should be a ‘must read’ for your clients. They should look forward to it every month. If the articles are mind-numbingly boring – people will stop reading. By including involvement features such as puzzles, trivia, contests, etc., you assure it gets read and (most importantly) is acted upon.

3.   Make it look professional. You pride yourself on providing professional service. Your customer newsletter must match your reputation. Watch out for typos. Write engaging articles. Have an attractive layout design. Print your newsletter on high-quality paper. The last thing you want is your company newsletter to look like it was published by your 6th grader.

4.  Get Personal. Continue the initial connection you made with your client.  A personal touch will get your newsletter remembered. Share a bit of yourself with your clients – perhaps tidbits about your family vacation, your hobbies or your pet’s latest antics.

5.  Include offers and a call to action. Give people a reason to act NOW. If they wait, they’ll probably do nothing. So make a special offer available only for your clients. And place a deadline on it, for example, for one month only.

6.   Be consistent. Don’t get cheap by sending your newsletters quarterly.  If that’s you, don’t bother sending anything – you’ll be wasting your money.  Also: If you tell your customers to expect a newsletter from you every month, you better do it. If you fail to follow though as promised – your reputation will take a hit.

7.   Print it. Yeah, yeah, yeah… print newsletters are more expensive. But think about this: How many companies are willing to do this? Your clients aren’t stupid. They understand the time and money you spend to send them a great newsletter every month – and they appreciate it and will reward you with their business and referrals.

If your client newsletter contains each of these key components – you’ll have to beat your customers off with a stick.

This is take-it-to-the-bank stuff. Why?

Because we have newsletter ideas that work.

- David Gruttadaurio
“The Print Newsletter Expert”

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