Newsletters Made For You- Exceptional Living

From Toby Keith’s big hit song:

I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my me my
What I think, what I like, what I want, what I see…

That pretty much sums up what most company newsletters are about. Here’s the problem with this newsletter… IT’S BORING!

Most business owners think what they do is incredibly fascinating to their clients.

So, based upon this false assumption, their newsletters cheerfully discuss details and facts that no one (except them) cares about. Like their newest equipment purchase. Or the latest breaking industry development. Or the big change in their office and how Mary Sue has moved from Payroll to Customer Service.

While this is riveting stuff internally, I can assure you that your clients just do not care.

If you send them a newsletter ‘all about you’ and their response is going to be, ’so what?’ And the next newsletter you send them? It’s heading straight into the trash can.

Boring newsletters don’t get read. And they sure don’t generate interest in your company, much less make money.

The bottom line:

NEVER make your business or company the main focus of your client newsletter.

Surprisingly, this is a difficult concept for business owners to wrap their minds around.

This may help: Think about your own experience and reaction the last time you got the typical company newsletter from someone else. Did you actually read it?

I’m certain that at best, it received a brief cursory glance. The sooner you accept this fact, the faster your clients will be receiving a company newsletter from you they actually look forward to reading.

Now suppose you got a newsletter in the mail like this one:

http://newslettersmadeforyou.com/company-newsletters

Would you open it? Would you read it? Does it look boring?

Yes… yes… and no.

That’s what our clients have discovered after sending Exceptional Living company newsletter to their customers. It’s relationship marketing… delivered!

Look it over: http://newslettersmadeforyou.com/company-newsletters

It all about your customers. Tell them you understand that by sending them a newsletter made just for them.

We have newsletters ideas that make you money.

- David Gruttadaurio
“The Print Newsletter Expert

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter and relationship marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

This blog post is protected by copyright. All rights reserved. Reproduction of any portion of this mail is strictly prohibited without the express written consent of David Gruttadaurio.

company newsletter, newsletter ideas, relationship marketing company newsletter, exceptional living, newsletter ideas, print newsletter, relationship marketing

In 1973, a toy maker was caught secretly embedding the words ‘get it’ in their TV ads for kids.

That’s called subliminal advertising. The Federal Trade Commission called it a ‘deceptive business practice.’

President Bush (version W) got caught using it in an ad against Al Gore in 2000. Attacking Gore’s prescription plan, he inserted the word ‘rats’ at the bottom of the ad for 1/30 of a second. It ran 4400 times before the ad was pulled.

The point? We’re exposed to subliminal marketing every single day.

Here’s an example:

A bottle of a diet mayonnaise was shaped like an hour glass. The diet-conscious ladies choosing it subconsciously think their figures will match the bottle if they buy it.

The second bottle (same stuff; same label) was a stout-shaped bottle, similar to a genie bottle. Every gal chose the first bottle – without even tasting the stuff.

Say what you want and scoff if you will… subliminal advertising  really does work at the subconscious level.

So how does this help your biz?

Imagine if your marketing was magnetic. What if it was easy to do? Wouldn’t that feel great?

Would you like to see an example of subliminal marketing?

Here’s a simple (but incredibly powerful) marketing message…

“Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn’t that feel great? Just apply our simple methods, and you’ll have that power. Use the form below to order right now.”

Okay, let’s dissect the sales pitch, sentence-by-sentence.

Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3 : Imagine standing at the podium, knowing exactly what to say to make them love you. The word “imagine,” gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4 : Wouldn’t that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5 : Just apply our simple methods, and you’ll have that power. The “and” is used to infer cause and effect (you’ll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6 : Use the form below to order right now. The last line directs the reader with “Use the form below.” The “order right now” is called an “embedded command,” because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called “hypnotic sales techniques.” The idea is that by using the right words and techniques, you can put a person into a kind of “buying trance,” in which they are much more receptive to your offer.

But does this stuff really work? Writer and entrepreneur Steve Gillman said:

“When I first learned about subliminal suggestions, I used them to rewrite the subscription page for my Brain Power Newsletter. A free newsletter is an easy sell anyway, but I immediately started to get four times as many subscribers from the same traffic. And I was only using a few of the dozens of subliminal advertising techniques available.”

Interesting stuff, yes?

There are many layers of marketing. My job is to make sure you’re up-to-date on what really works.

www.newslettersmadeforyou.com/ask

- David Gruttadaurio
“The Print Newsletter Expert”

print newsletter print newsletter

Disney does details.

That’s one of the things we learned at my mastermind meeting at Disney World with Andrew Lock.

Disney really sweats the details… big time.

Here’s one example:

At Walt Disney World, you’ve probably never noticed the sidewalks are a distinct pinkish color. And the curbs and streets are a particular shade of gray.

It’s all by design.

Disney commissioned Kodak to do a color analysis. The idea was to determine the best colors to provide optimum color contrast when photos were taken in the park.

Why care about this?

Because when guests take pictures, the photos would look their best at Disney. They wanted to provide the best possible ‘experience’. Disney wanted the pictures from THEIR park to ‘look better’ than they would anywhere else.

For entrepreneurs, there’s no such thing as an unimportant detail. Small details add up fast to create the ‘big picture’ of your company.

Take your company newsletter. Most newsletters are ‘thrown together’. The usual objective is to stuff content in as fast as possible and get that sucker in the mail.

Now compare that mindset with the July issue of Exceptional Living company newsletter:
http://newslettersmadeforyou.com/company-newsletters

The content is calculated to INVOLVE your customer… in eight different ways, to be exact.

We sweat the details so you don’t have to worry about it. That’s relationship marketing made easy!

Our newsletter ideas WILL make you money.

– David Gruttadaurio
The Print Newsletter Expert”

PS: Have a SAFE and FUN holiday weekend!

————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, newsletter marketing, print newsletter, relationship marketing company newsletter, exceptional living, newsletter ideas, print newsletter, relationship marketing

When you’re in business for yourself, you’re always on the lookout for that slight edge.

Because the fact is, that’s often the only difference between mediocre results and dominating your competition.

When you have that slight edge, your competitors don’t stand a chance.

Case in point – Starbucks.

There’s no doubt that Starbuck’s is a MAJOR player when it comes to coffee.

Not long ago, they announced a customer rewards program. Every company needs one, right?

It completely bombed. Yep, it was a miserable failure.

Starbucks was mystified. Then a smart exec at Starbucks decided to ask for feedback from their customers.

This is what Starbucks discovered:

Their rewards program was confusing. And a confused mind is not a happy mind… and it always says NO to almost everything.

So… taking the feedback they received, a new program was reintroduced. And the second time around, it was a smash hit.

The slight edge really wasn’t the rewards program. It was Starbucks being smart enough to listen to their customers.

The fact is… listening to your customers isn’t a slight edge… it’s an enormous edge.

How many business owners assume THEY know what their customers want? A bunch!

And how many actually take the time to actually LISTEN to what their customers want? Almost zero.

They’re continually trying to sell, sell, sell…  instead of giving their customers what they
naturally want to buy.

If you want to be successful in business, you have to realize that people hate to feel like
they’re being ’sold’.

But… they love to buy.

A well-written company newsletter sells (and it’s crazy successful)… but it’s done by flying under your customers ‘I don’t want to be sold’ radar.

Exceptional Living actually has 8 ‘velvet hammer’ involvement triggers to increase your profits, referrals and income.

Review the July issue here at get started today.

http://newslettersmadeforyou.com/company-newsletters

It’s the slight edge that wll stomp the competition.

- David Gruttadaurio
The Print Newsletter Expert”

————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, company newsletters, print newsletter company newsletter, company newsletters, exceptional living, print newsletter, Starbucks

A big idea can transform your business and change your life forever.

Three examples:

1. Apple iPhone

Introduced in 2007 when the mobile phone manufacturers were all duking it out for market share. Apple grabbed $637M in sales that year. And along the way it created the App Store.

By the end of 2010, this single product is projected to bring in $21B in revenue for Apple. Yep… that’s billion.

2. Allen Simon

He dropped out of school in the ninth grade. While working at a pet store in Brooklyn he came up with a million-dollar idea…a better way to housebreak a puppy.

He currently has sales of more than $30 million a year; it’s the number one selling doggy pad on the planet. BTW: One of his homes is NYC penthouse worth $28M.

3. Nintendo Wii

Before the Wii, Nintendo was a successful company. After the Wii it became mega super successful.

Consider: This past January it still sold 3 million of them – in just the US. In the space of 12 months (after the first Wii went on sale), it’s stock prices tripled. It all happened because of just one big idea.

Now… back to Apple: They’d been in business for decades. Maybe that also describes you. But one change – one big idea – and their biz was transformed forever.

That’s what a company newsletter sent regularly to your customers can do for your business.

Why? Because customer satisfaction is worthless without customer loyalty.

A company newsletter is the ONLY marketing tool designed to build a relationship with your clients.

Romance your customers. Exceptional Living is the ‘flowers and chocolates’ you send to your clients every month to build an unbreakable relationship with your customers.

Bill Glazer (Dan Kennedy’s business partner) wrote:  “There is NO BETTER WAY to develop a relationship with people than sending out a properly written [company] newsletter.”

Relationship marketing with Exceptional Living company newsletter…

… could this be YOUR big idea this year?

Check out how we do it for you:

http://newslettersmadeforyou.com/company-newsletters

Taking action just feels right.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Yes, I said three examples. The third example tripled this company’s stock price in 12 months with this BIG idea. It’s in the blog post. Click here.

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, newsletter ideas, print newsletter, relationship marketing company newsletter, David Gruttadaurio, exceptional living, newsletter ideas, print newsletter, relationship marketing

Why You Don’t Want ‘Everyone’ To Be Your Customer

Most entrepreneurs have just one characteristic for a new customer: A heartbeat.

If they’re breathing then they’re a hot prospect.

This is a dangerous marketing path to follow.

Believe it or not, your marketing, advertising and other messages will determine exactly the kind of clients you get.

So… if you’re not happy with your customer base, you have no one to blame but yourself, right?

There’s never been a WORSE time for ‘I want everyone to be my client’ mentality.  I can’t tell you how many times I’m consulting with clients and I ask the simply question, ‘Who is your client?’ and they either say, “I don’t know…” or, “Everybody in Chicagoland” (Assuming they’re in Chicago.)

Quite frankly, it’s too costly to attract ‘everybody’ with one broad brushstroke.  It’s a huge mistake to have too big a targeted market with too few resources.

That’s the domain of the big, dumb corporations.

Here’s a concise definition of how you should target your ideal market:

A good market is identifiable. It can be affordably reached. It includes groups that have shared:

1. Interests
2. Needs
3. Fears
4. Desires

Stop and think really hard about this. Determine who is best matched to your product or service.

Here’s an example:

Many service companies want to work with only the affluent. One company I helped used radio ads in their small market.

Radio is challenging. You have 30 seconds to differentiate your company from the pack and appeal to those you want as customers.

Here’s what they did:

They used their ‘cachet clients’ to give testimonials on the radio. A cachet customer is a high-status client. They’re customers that are well-known and respected in your community.

But we took it a step further. With this cachet client speaking, they would say: “[Company] did work for me and my family [moms, brothers, and children].” This added to their status.

Then the coup de grace: “Sure, we could have spent less – but we wouldn’t have gotten the same great results!”

This short sentence sifted and sorted though the thousands of listeners. It appealed to those willing to spend more dollars to hire this company.

And it worked like magic.

To view some more marketing magic, check out the July issue of Exceptional Living company newsletter.

http://newslettersmadeforyou.com/company-newsletters

You can personalize 6 different places in the newsletter. All of the other content is Done For You.

And our cool Idea Generator will help you easily personalize those areas.

We have company newsletter ideas for relationship marketing that work.

- David Gruttadaurio
The Print Newsletter Expert”

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http://www.WebToPrintIQ.com

Copyright 2010

company newsletter, newsletter ideas, print newsletter, relationship marketing company newsletter, exceptional living, newsletter ideas, print newsletter, relationship marketing

So you’re planning on doing some advertising.

You need new customers and you’re getting ready to make an ad.

As you begin your marketing masterpiece, you MUST think ‘outside-the-box.’

When it comes to advertising and marketing, “playing it safe” is the least safe thing you can do.

M.I.T. (yes, that M.I.T.) just released a report that reveals a surprising connection between progress and “playing it safe.”

When bonuses were given for better performance, the bigger the bonus got the best the performance – but ONLY when mechanical skills were required.

But when bonuses were offered for cognitive skills (i.e. using your noodle creatively); higher incentives led to poorer performance. I swear I’m not making this up.

Professor Daniel Pink said, “Psychologists, sociologists and economists have replicated these findings over and over again.”

This is why you should care: When moola is on the line – most people – (like YOU planning your marketing), tend to second guess or completely reject their creative impulses.

In other words, most entrepreneurs want to play it safe… they’re afraid to be different.

Fear is a terrible master. Because…

…when we attempt the outrageous; we accomplish the miraculous.

Done For You Printing is a place for brilliant misfits – entrepreneurs that have achieved mainstream success – but who have never really bought in to it.

Consider us your ‘Marketing Outside The Box Company.’

One look at our company newsletter, Exceptional Living, tells you we’re a very different species.

NO ONE DOES WHAT WE DO. We know ‘cuz we’ve been looking for partners. And all we’ve found are a bunch of Nervous Nellies that are afraid of their own shadow.

Author Rita Mae Brown’s colorfully put it this way: “As a woman, I find it embarrassing to be in a meeting and realize I’m the only one in the room with balls.”

Contact us about your company newsletter. It will crush the competition.

And while you’re at it. Email Brett (brett@doneforyouprinting.com) to schedule a marketing make-over. Newsletter clients get a whopping 25% off.

You need a perspective from ‘outside the box.’ That’s where we live.

- David Gruttadaurio
The Print Newsletter Expert”

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

Newsletter, company newsletter, print newsletters company newsletter, exceptional living, print newsletter

I was just reading Fortune magazine. It listed the most admired companies in the world.

Number one was an airline. This is amazing because…

Overall, the airline industry is still in the economic dumps… to the tune of $11 billion annually.

Yet this airline has posted its 25th consecutive year (not quarter) of profits.

I don’t know about you, but that’s something not only to be admired – but COPIED.

It’s Singapore Airlines. Here’s a couple of ways they do it:

The number one key to their remarkable success: Ignore the crowd.

Instead of slashing prices in the downturn (like its competitors), they converted two of its hugely popular US-to-Singapore flights to all-business class… at $8000 a pop.

Granted, they are super-luxurious accommodations. But it left the airline industry shaking its collective head.

They were nuts… or so it appeared.

When it REALLY got bad economically, they simply grounded part of their fleet; management all took 20% pay cuts – from the CEO on down.

But they never cut their prices.

Another thing they do: They put their flight crews in nice downtown hotels – not the typical airport hotels like other airlines.

This way they serve as billboards as they walk around in uniform.

A premium airline that charges premium pricing – their business model will never change.

It makes me think of a local service company. Things got bad… so he cut prices. Things got better… his prices are still low.

Why? A huge resistance to price hikes. Even now.

BIG lesson: You can be an admired company – by your clients and your competitors. Just never get sucked into the ‘low price leader’ mentality.

People will always pay top dollar for what they perceive to be value. Image DOES matter.

That’s why we’ve been saying you need to polish your image. Buff up your company’s shine. And you can do this by sending a full, edge-to-edge color company newsletter. 6 pages and its personalized.

Don’t you want to be the most admired company in your market?

Got questions? Just call (812-677-8392) or email me. I have newsletter ideas that work.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Click here for the latest company newsletter sample pack. I’d love to send them to you.

————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, newsletter ideas company newsletter, newsletter ideas, print newsletter

Yep… it’s the real deal… located in Chandler, AZ. In a minute, I’ll tell you its significance.

But right now, I can tell you the Heart Attack Grill doesn’t worry about being liked by the masses.

Its mission statement (if it has one) does NOT say: “Our company stands for and believes in honesty, quality products, a positive work environment and a fair profit.”

Most mission statements pretty much say the same thing

Yawn… they’re written to make people like us and what we do.

But since we pretty much all stand for the same things, it’s impossible to set ourselves apart from the competition.

It’s what we stand AGAINST that will set us apart from others.

It’s what you exclude that defines you – NOT what you include.

Now, back to the Heart Attack Grill

The Heart Attack Grill refuses to have anything on their menu that might be healthy for you. But they will cheerfully have one of their ‘nurses’ prescribe a Triple Bypass Burger along with Flatliner Fries.

A little pudgy? You’re in luck. Anyone over 350 pounds eats for free.

BTW:  They have never paid a penny to advertise. Yet, they are opening their second location in the Phoenix area.

It’s what you exclude that defines you – NOT what you include.

Ever hear of BeautifulPeople.com?  4 out of 5 people are REJECTED for free membership. In January they kicked out 5,000 members. Apparently their post-Christmas photos revealed they had put on some pounds during the holidays. Overweight people need not subscribe.

The good news is they’ll be welcomed at the Heart Attack Grill…

Finally, Curves became the fastest growing fitness franchise in history by excluding half the population. In just 15 years Curves – for women only – now has more than 10,000 locations in 70 countries.

Whether or not you agree with these companies isn’t the point and it doesn’t matter. Debating whether their exclusions are ultimately good or bad for business is pointless.

The lesson to be learned is a company’s exclusions define it far more clearly – and much more boldly – than what it includes.

Does your company exclude anything? If so… why? If not, think hard how you can differentiate yourself.

Then – and this is important – tell everyone about it.

Your company newsletter is the perfect way to do this. Tell a good story; show off ‘personality’ in your copy; and your newsletter (and business) will be the talk of the town.

Brett calls this “Differentiation for Dollars.” Because this is a marketing model that will make you a boat-load of money.

We want you to succeed using our newsletter ideas that work.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Click here for the latest newsletter sample pack. I’d love to send them to you.

————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, newsletter ideas, print newsletter company newsletter, exceptional living, newsletter ideas, print newsletter

“Reports of my death have been greatly exaggerated.”

So said Mark Twain in 1897. Print newsletters have been saying it for the past ten years.

In fact, print newsletters have come back to life.

Before WebToPrintIQ.com came along, printed newsletter took a lot of time to create. They were just plain hard to produce. Of course, we changed all that

But because of all of the work, many business owners used to feel…

1. With the internet, all they have to do is post content online; plus it’s FREE!

2. Email is king!  Just send an ezine. It’s FREE!

3. Postage keeps going up along with printing costs… but email is FREE!

There’s no question about it. Print newsletters should have died a long time ago. But a funny thing happened on the way to the funeral.  The print newsletter suddenly became Lazarus and a resurrection took place.

And Exceptional Living company newsletter is REALLY alive and kickin’.

Here’s the deal:  Brett, myself and Jeff (our incredible software designer) use Exceptional Living in other businesses we own. WE ARE CLIENTS OF OUR OWN PRODUCTS.

So this isn’t something we cobbled together six months ago and thought it would be cool to sell.

What you have in EL is a perfected and proven relationship marketing tool. Plus they are extremely affordable.

Remember Exceptional Living Newsletters are just $1.49 each, a whopping investment of $17.88 per year (yeah, NOT a good investment if you only sell $20 products every few months.)

Where else can you get a done for you, proven marketing strategy designed and written by pros that truly care about you, your business and your legacy?

BTW: Done For You Printing is more than just a print newsletter company. We are a business solutions company. If you knew what we are creating for you, you’d be shocked. Like anything, it takes time and you never want to introduce something to the market unless it’s been proven and tested… like Exceptional Living.

Here’s a peek of June’s Exceptional Living!

‘Wow’ your clients in June. Get started here.

- David Gruttadaurio
The Print Newsletter Expert”

————————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

This blog post is protected by copyright. All rights reserved. Reproduction of any portion of this mail is strictly prohibited without the express written consent of David Gruttadaurio.

company newsletter, print newsletter, relationship marketing company newsletter, exceptional living, print newsletter, relationship marketing