Newsletters Made For You- Exceptional Living

He wasn’t called ‘Old Blood and Guts’ for nothing.

George Patton once said, “A good plan violently executed NOW is better than a perfect plan executed next week.”

Let’s back up for a minute. I’ll bet you didn’t know this:

In the summer of 1912, Patton was a 27 year old Olympic athlete. He participated in the first modern pentathlon. He finished 5th.

One of the events was fencing.  After the Olympics, Patton studied with the greatest swordsman in Europe, the French ‘Master at Arms’.

He became the US Army’s youngest ever ‘Master of the Sword.’ Patton used his skills to improve and modernize the army’s saber fencing techniques.

But it was too late. The nature of war was changing quickly.

Saber cavalry units became obsolete – almost overnight. By the end of WWI, armored (tank) combat had replaced horse cavalry warfare.

However Patton’s skills and the lessons he learned were not wasted. He simply adapted his ‘move forward and attack’ saber techniques for use with armored warfare.

He became the most feared U.S. general in WW II.

3 Ways To Apply These Lessons In Your Biz

1. TAKE ACTION!  Don’t sit around analyzing things to death (paralysis by analysis); get something up, and start selling it NOW. Make it better as you go.

2. LEARN FROM THE BEST! If you want to learn how to market your business, seek out and learn from those who are doing it, and doing it well!

3. ADAPT! Sure, things change in your business – sometimes overnight. Patton went from being a saber expert to a tank warfare expert. Take the lessons learned and skill sets mastered and adapt them. Never say, ‘but my business is different’.

Regarding ‘Take Action NOW’: Do this by getting out of your comfort zone.  Never tried newsletter marketing? Just do it. And now you can do it for less money than before.

Only $1.49 for a personalized, 6 page, full, edge-to-edge color company newsletter that’s PRINTED and MAILED first class for you.

There’s still plenty of time to get started right now. Click here to activate your free account.

Got an account already? TAKE ACTION NOW! Log on here.

Make Patton proud.

We have newsletter ideas that work.

- David Gruttadaurio
“The Print Newsletter Expert”

————————————————————————–

http://www.WebToPrintIQ.com

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

client newsletter, company newsletter, customer newsletter, newsletter ideas, newsletter marketing, print newsletter, relationship marketing client newsletter, company newsletter, customer newsletter, exceptional living, newsletter ideas, newsletter marketing, print newsletter, relationship marketing

I offer free marketing consultations – but only to you guys. (Click here to schedule)

So yesterday I’m yacking with Mike. He’d never considered marketing with sequential mailings.

It reminded me of this great Three Dog Night song:

“One is the loneliest number that you’ll ever do
Two can be as bad as one
It’s the loneliest number since the number one.”
.
One isn’t just lonely. It’s the most evil number in marketing. ‘One’ is very, very bad… closely followed by ‘two.’

The ‘happiest’ number in marketing is three… or more. Sequential mailings (three or more) will make you a lot more money.

Most businesses make this mistake: They think marketing with one ad, sales letter, postcard, etc. one time, will work.  WRONG!

This is how advertising legend Bruce Barton explained it: “You can’t advertise today and quit tomorrow. You’re not talking to a mass meeting. You’re talking to a parade.”

Bruce’s point?

Repetition is critical to your marketing success.

No single ad will bring in enough customers to keep your business thriving and successful. In fact, it’s been proven repeatedly that most prospects – and clients – do not respond to a marketing offer until several exposures.

Sequential mailings are the weird little trick entrepreneurs never use. It can take a single mailing… and put it on steroids.

Two important points:

1. Create urgency by giving the offer a deadline – and mention the deadline several times in each mailing.

2. You must have a reoccurring theme in each piece – a REASON for the special offer (your birthday, a holiday, the sun came up…)

For example, say you’re an automotive repair shop. You want to drive business by offering a $15.00 oil change special. That marketing hook must be mentioned in each mailing.

Mailing number one describes the phenomenal offer and the reason for it. Number two expresses concern why you haven’t called. Number three tell them they’re about to miss out on this fantastic offer.

Get it? Do this every ten days for a month for amazing results!

This same strategy drives company newsletter marketing. Regular marketing touches over several months will create clients for life.

It’s a vital piece of relationship marketing.

Let’s talk more about it. Click here to schedule your free marketing consultation.

- David Gruttadaurio
“The Print Newsletter Expert”

————————————————————————–

http://www.WebToPrintIQ.com

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

Clients for Life, company newsletter, marketing, newsletter marketing, print newsletter, relationship marketing Clients for Life, company newsletter, Newsletter, newsletter marketing, newsletters, print newsletter, relationship marketing

No, this isn’t about those 300 Spartan studs in Speedos. And the real number is actually 381.

That’s how many clients get to see the April issue of Exceptional Living newsletter today.

They get an exclusive, members-only sneak peak because they’ve activated their free account at WebtoPrintIQ.com

They get see the latest money-making, relationship building, referral generating company newsletter from me and Brett.

And it’s really cool. Tons fun and interesting info that your customers will salivate over… antsy with excitement to discover what’s on the next page.

The 8 built-in involvement triggers work like a steel trap to capture the attention of your customers.

Don’t miss out. Click here to get started. It’s freakin’ free… so what’s the problem?

Get started on the path to revving up profits by getting an avalanche on new referrals.

Quick story: I got a call today from a client in my service business. The 547 clients that received Exceptional Living newsletter got ‘em on March 1st. people are STILL calling in with the answer to the trivia question.

What’s that tell you?

This sucker has hang time. It sticks around and it gets passed around. People still had our newsletter their homes, out in the open, for the past 10 days.

That’s at least 10 days to look at and consider the special monthly offer I made just for my clients.

Anyway, see it for yourself. Activate your free account today. It takes about 3 minutes.

You won’t regret it. And Speedos are not required.

We know how to write a newsletter.

-David Gruttadaurio
“The Print Newsletter Expert”
About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

company newsletter, newsletter marketing company newsletter, exceptional living, how to write a newsletter, newsletter marketing, print newsletter

Don’t worry… berserk violence isn’t required.

People today are mailing less.  A lot less.

As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.

From 213 billion pieces in 2006 to 177 billion last year.

BTW:  Those numbers are staggering. Now you know why our mail occasionally takes a ‘left turn’ on us. Overall, the U. S. Postal Service is incredibly reliable.

Anyway, this means that your marketing will stand out even more in your prospects and clients mail boxes.

And it will get even better. Volume is expected to drop to 150 billion by 2020.

This is good news, indeed.

Now is the time to step up your print marketing. While everyone is falling back to email-only marketing, your mail will definitely get noticed.

This is why company newsletter marketing is so hot. No one is doing them… including your competitors.

Some biz owners think they’re hopelessly old school. Others may have tried client newsletters and failed (they’re harder than they look).

Most entrepreneurs think of printed newsletters as quaint old things, like handwritten letters or electric typewriters. So while marketing certainly isn’t exempt from fads, client newsletters are absolutely evergreen.

And if you do it right, your customers will actually look forward to getting their client newsletter each month. It’s relationship marketing at it’s very best.

Exceptional Living is now only $1.49 each – printed, personalized, addressed and mailed first class.

Activate your free account and jump in. You can play with the cool editing features, upload images to your account, etc.

You don’t pay a dime until you decide that you want to place an order. In the meantime kick the tires on our free newsletter templates.

If you do choose to order, for less than 18 bucks a year per client, you can keep in touch every month and build your customer relationships.

I’m hard at work on April’s issue of Exceptional Living. It should be ready for viewing in the next few days.

I’ll keep you ‘posted (pun intended).

Taking action just feel right.

-  David Gruttadaurio
“The Print Newsletter Expert”

PS: Save $77! I’ll waive your first month’s subscription of Exceptional Living print newsletter!

————————————————————————–

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

Newsletter, client newsletter, client newsletters, customer newsletter, customer newsletters, free newsletter template, marketing, newsletter marketing, newsletter template, newsletters, print newsletter, printed newsletters, relationship marketing client newsletter, clients newsletters, company newsletter, customer newsletter, customer newsletters, David Gruttadaurio, exceptional living, free newsletter templates, marketing, Newsletter, newsletter marketing, newsletter templates, newsletters, print marketing, print newsletter, print newsletters, printed newsletters, relationship marketing