Newsletters Made For You- Exceptional Living

Ever read “No B.S. Direct Marketing” by Dan Kennedy?  It’s a classic.

What I love about Dan Kennedy is that his marketing strategies easily transfer from one industry to another.

That’s probably because he’s worked with clients in 68 different businesses, industries and professions.

So, when he talks about marketing, you should probably pay attention to him.

Anyway, last night I was reading where he says you should build a fence around your herd (clients).

What kind of fence?

Client contact and communication… the stuff of customer relationships .

That kind of fence will keep your customers from straying. And it makes sure your competitors stay out.

Kennedy’s advice: “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean NOTHING, maintains your fences better.”

So, what shape is your fence in? Is there a slate broken? Maybe you have a whole section missing?

Fear not.

Nothing will mend your client contact and communication faster or better than Exceptional Living customer newsletter. It’s the highest form of relationship marketing.

Dollar for dollar, NOTHING is more effective at adding zeros to your bank account.

Sound good?  It gets even better.

First: Try Exceptional Living on me. That’s right… free-ola. The first month’s on me.

Second: We have new pricing. Imagine being able to send your clients a monthly, 6 page, full, edge-to-edge color newsletter that’s PERSONALIZED, addressed and mailed first class for only $1.49 each.

Yikes… I get queasy just thinking about it.

But I also know it’ll make a huge difference on what your bottom line looks like at the end of 2010.

So, I’m cool with our new pricing.

Hop over to WebtoPrintIQ and see how fast and easy it is to get started fixing fences and multiplying your money.

We ahve newsletter ideas that work.

-David Gruttadaurio
“The Print Newsletter Expert”

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Back in the day – when I was a kid – shopping was a social event.

Dad went to the same hardware store every Saturday. He’d buy materials, of course.  But the store owner usually asked dad to have a cup of coffee  with him.

For the life of me, I can’t remember his name – what I do remember is that he smiled a lot.

I’ll never know, of course, if this was his plan all along…

He had this talent for developing a bond with his customers. Today we call it building client relationships.

No one knew about a customer newsletter in those days. Looking back, I guess you could say the hardware guy used a verbal newsletter.

He would tell funny stories and jokes. They chat about current events; and he always made sure that we knew who shopped earlier that day (testimonials?).

He did just about everything a customer newsletter is supposed to do.

Exceptional Living company newsletter is like that… like you’re having a cup of coffee with your clients.

It provides interesting info told in a fun, easy to read way.  It’s all about having a conversation with someone.  It’s about building a relationship that can last a lifetime.

Creating clients for life – it just comes naturally to an entrepreneur – no matter what decade he lives in.

Relationship marketing. It has to be part of your direct response marketing plan.

Give Exceptional Living a try.  It’s free.  And its fast and easy to get started.  All you have to do is to click here.

Get a conversation going over a cup of coffee with your customers, starting with the December issue.

BTW:  There’s a true story on page two called:  “The Day Christmas Caused An Outbreak of Peace.”  It’s an amazing WAR story.  Check it out at WebtoPrintIQ (it’s free).

We have newsletter ideas that work .

- David Gruttadaurio
“The Print Newsletter Expert”

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Got a call from Ruthless Rob this week.

He’s a good marketer. He understands direct response marketing. Plus he writes some pretty good copy.

Rob is a ruthless maniac about his marketing ROI. He tracks EVERYTHING.  If that sucker isn’t performing, it’s history.

He’s been using Exceptional Living company newsletter for months, but he sent it as a PDF attachment in his emails.

Since he watches his marketing like a hawk, he knew the attachment wasn’t getting opened – in fact his emails were rarely opened.

So he took the ‘print newsletter’ plunge. He went to WebtoPrintIQ and created his October customer newsletter and uploaded his list. Then I printed and mailed it for him.

Here’s why he was stunned…

He got an 11 to 1 ROI, right out of the gate. Not only did they act on his offer, they called and emailed him raving how awesome it was.

Exceptional Living was a monster hit with his clients.

At first I was surprised.

I tell our customers it takes time to build anticipation, to get their clients ‘in the groove’ as it were. Typically it takes about 3 – 4 months before it really takes off.

Then it hit me…

Rob’s clients were hyper responsive. They had been trained to react to his offers because of his direct response marketing. Exceptional Living customer newsletter was just the icing on the cake to his customers.

Sometimes I love being wrong.

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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“My dental practice is down 40% this year.”

This is what a dentist told one my JV partners recently.

Bill (the JV partner) figures he must have a plan in the works to solve this BIG problem and asks him, “So… what are you doing about it?”

The dentist tells him: “Well, I had a bunch of new pens made up and I’m handing them out like crazy.”

I know. This sounds like a bad joke and I just delivered the punch line… but it is an absolutely true story.

This poor guy is running around in the dark without a flashlight. The recession has him stumped and pretty soon it’s going to have him stomped.

Will a patient or client newsletter fill his chairs this week?

Probably not.

But if he’d been sending his patients monthly company newsletters even just three or four months ago, his practice wouldn’t be down at all.

My first piece of advice to him would be start sending direct response marketing postcards NOW!

The second piece of advice is for him to sign up for his free account at WebtoPrintIQ.com ASAP and get the top 20% of his patients in the customer newsletter pipeline.

Client contact that builds relationships is what Exceptional Living print newsletter is all about. Who doesn’t want Clients For Life?

Is your business down this year?

Let’s get to work.

-David Gruttadaurio

“The Print Newsletter Expert”

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