Newsletters Made For You- Exceptional Living

Ever read “No B.S. Direct Marketing” by Dan Kennedy?  It’s a classic.

What I love about DK is that his marketing strategies easily transfer from one industry to another.

That’s probably because he’s worked with clients in 68 different businesses, industries and professions.

So, when he talks about marketing, you should probably pay attention to him.

Anyway, last night I was reading where he says you should build a fence around your herd (clients).

What kind of fence?

Client contact and communication… the stuff of customer relationships.

That kind of fence will keep your customers from straying. And it makes sure your competitors stay out.

Kennedy’s advice: “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean NOTHING, maintains your fences better.”

So, what shape is your fence in? Is there a slate broken? Maybe you have a whole section missing?

Fear not.

Nothing will mend your client contact and communication faster or better than Exceptional Living customer newsletter.

Dollar for dollar, NOTHING is more effective at adding zeros to your bank account.

Sound good?  It gets even better.

First: Try Exceptional Living on me. That’s right… free-ola. The first month’s on me.

Second: We have new pricing. Imagine being able to send your clients a monthly, 6 page, full, edge-to-edge color newsletter that’s PERSONALIZED, addressed and mailed first class for only $1.49 each.

Yikes… I get queasy just thinking about it.

But I also know it’ll make a huge difference on what your bottom line looks like at the end of 2010.

So, I’m cool with our new pricing.

Hop over to WebtoPrintIQ and see how fast and easy it is to get started fixing fences and multiplying your money.

Taking action just feels right.

-David Gruttadaurio
“The Print Newsletter Expert”

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Ruthless Rob Was Stunned – I Was Just Surprised
Got a call from Ruthless Rob this week.

He’s a good marketer. He understands direct response marketing. Plus he writes some pretty good copy.

Rob is a ruthless maniac about his marketing ROI. He tracks EVERYTHING.  If that sucker isn’t performing, it’s history.

He’s been using Exceptional Living for months, but he sent it as a PDF attachment in his emails.

Since he watches his marketing like a hawk, he knew the attachment wasn’t getting opened – in fact his emails were rarely opened.

So he took the ‘print newsletter’ plunge. He went to WebtoPrintIQ and created his October customer newsletter and uploaded his list. Then I printed and mailed it for him.

Here’s why he was stunned…

He got an 11 to 1 ROI, right out of the gate. Not only did they act on his offer, they called and emailed him raving how awesome it was. Exceptional Living was a monster hit with his clients.

At first I was surprised.

I tell our customers it takes time to build anticipation, to get their clients ‘in the groove’ as it were. Typically it takes about 3 – 4 months before it really takes off.

Then it hit me…

Rob’s clients were hyper responsive. They had been trained to react to his offers because of his direct response marketing. Exceptional Living newsletter was just the icing on the cake to his customers.

Sometimes I love being wrong.

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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