Newsletters Made For You- Exceptional Living

A big idea can transform your business and change your life forever.

Three examples:

1. Apple iPhone

Introduced in 2007 when the mobile phone manufacturers were all duking it out for market share. Apple grabbed $637M in sales that year. And along the way it created the App Store.

By the end of 2010, this single product is projected to bring in $21B in revenue for Apple. Yep… that’s billion.

2. Allen Simon

He dropped out of school in the ninth grade. While working at a pet store in Brooklyn he came up with a million-dollar idea…a better way to housebreak a puppy.

He currently has sales of more than $30 million a year; it’s the number one selling doggy pad on the planet. BTW: One of his homes is NYC penthouse worth $28M.

3. Nintendo Wii

Before the Wii, Nintendo was a successful company. After the Wii it became mega super successful.

Consider: This past January it still sold 3 million of them – in just the US. In the space of 12 months (after the first Wii went on sale), it’s stock prices tripled. It all happened because of just one big idea.

Now… back to Apple: They’d been in business for decades. Maybe that also describes you. But one change – one big idea – and their biz was transformed forever.

That’s what a company newsletter sent regularly to your customers can do for your business.

Why? Because customer satisfaction is worthless without customer loyalty.

A company newsletter is the ONLY marketing tool designed to build a relationship with your clients.

Romance your customers. Exceptional Living is the ‘flowers and chocolates’ you send to your clients every month to build an unbreakable relationship with your customers.

Bill Glazer (Dan Kennedy’s business partner) wrote:  “There is NO BETTER WAY to develop a relationship with people than sending out a properly written [company] newsletter.”

Relationship marketing with Exceptional Living company newsletter…

… could this be YOUR big idea this year?

Check out how we do it for you:

http://newslettersmadeforyou.com/company-newsletters

Taking action just feels right.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Yes, I said three examples. The third example tripled this company’s stock price in 12 months with this BIG idea. It’s in the blog post. Click here.

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, newsletter ideas, print newsletter, relationship marketing company newsletter, David Gruttadaurio, exceptional living, newsletter ideas, print newsletter, relationship marketing

The Incas of ancient Peru had this game; it was kinda like basketball. Nothing is known about the cheerleaders.

The stakes were pretty high. If you won, traditionally you got to keep the spectator’s clothing.

If you lost, you were killed.

A very straightforward reward structure.

Business isn’t much different really… except for the part about clothing and killing.

Never before have you needed ‘gamers’ in your biz. People not afraid to give it their all. That do whatever is needed to make it work.

But sometimes ‘work ethic’ will take you only so far.

That’s why athletes have used coaches for a long time.

Why does someone like… say, Serena Williams… need a coach?

1. Because we typically cannot see our own mistakes.
2. If we aren’t improving – we’re getting worse. No one remains stagnate in business.

Granted, Williams could easily beat the coach in a match. But a sharp-eyed coach will spot glitches in her movements she would never see.

This is also why smart entrepreneurs join mastermind groups. It’s like having a bunch of coach’s look at your biz in way you never considered.

That’s why I was out-of-town the end of last week. I participated in small mastermind group, joining other expert marketers to help savvy biz owners make even further improvements.

Like Brett told you last week, that’s what we do.

On a day to day basis we’re bombarded with questions like “what works?” or “what should I do?” and so on. We’re a solutions-oriented group who has been there, done that and are ready to provide good solid proven advice to help you grow your business.

When coaching starts up soon, it’s something you will want to join.

Long years in business have taught us that you can’t win every time. But we can keep the odds of winning in your favor.

And don’t worry. No one has to give up their clothing.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Click here for the latest newsletter sample pack. I’d love to send them to you.
PPS: Look for the July Exceptional Living company newsletter on Wednesday.

————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter company newsletter, David Gruttadaurio, exceptional living

Wouldn’t it be cool to have someone ask YOU that question?

Joan Rivers does that every week on her TV show with the same name.

This is NOT another ‘Lifestyles of the Rich and Famous’ gig.

First of all, you’ve never heard of most of the people she visits.

And second, they all came from nothing. They made their fortunes by their unshakable belief in an idea and the guts to work their butts off.

Between the ‘funny’ and Joan being Joan, important lessons can be learned. It is inspirational. I urge you: watch this show. Make your kids watch, too.

Joan also spoke at the SuperConference this year. Yes… she is very, very rich. This, in spite of not one, but two catastrophic career and financial wipe-outs (the last one cost her $36 million).

The BIG lessons learned (as summarized by Dan Kennedy):

1. Forget the 4-hour workweek or even 4-day workweek horseshit, stop trying to escape work, find something you love doing and do it, 12 hours a day, 7 days a week if need be, to get its jets firing. Out-work the world and out-smart the world. (Note: that’s really not as big a hurdle as you’d imagine.)

2. Educate yourself in whatever you need to know to achieve your ambitions.

3. Walk through any door. Don’t be too picky. Don’t think anything’s beneath you. Do whatever it takes.

4. Don’t take any crap from anybody. NEVER let them tell you it can’t be done. Ever.

This is why whiners, blame-capitalism and the eat-the-rich advocates, excuse-makers and apologists for ‘do-nothings’ infuriate me.

If the people paraded across the screen of ‘How’d You Get So Rich’ did it, you can too. If you don’t, it’s ‘cuz you won’t, not ‘cuz you can’t.

Counting today, there are 32 Monday left in 2010.  Do whatever is required in the remaining 32 weeks for exceptional success, prosperity and autonomy in your life and your business.

‘Cuz someday, someone is going to ask YOU: “How’d you get so rich?”

Taking massive action feels fantastic… because we all know it’s not just about the money.

- David Gruttadaurio
The Print Newsletter Expert”

PS: Click here to check out Joan’s show.

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

This blog post is protected by copyright. All rights reserved. Reproduction of any portion of this mail is strictly prohibited without the express written consent of David Gruttadaurio.

print newsletter David Gruttadaurio, print newsletter

Heinz Ketchup has been around for years. Its formula hasn’t been altered in over 40 years.

That’s all changing now… because of salt.

Heinz was one of 16 big food companies last month that signed the National Salt Initiative.

New York mayor Mike Bloomberg and Michelle Obama are pushing this plan to encourage manufacturers to cut back sodium.

Yeah, I know. Too much sodium isn’t good for you.

But does it really require another government-mandated regulation?

Anyway, since ketchup is usually applied to foods that already contain heaping amounts of salt (like French fries), some are asking: What’s the point of reducing it in the ketchup?

You can sure of this: If Heinz’s 60 percent market share is affected to ANY degree, look for a big ad campaign for ‘Heinz Classic Ketchup.’

BTW: Mr. Obama went out for lunch last week. He was filmed in a regular joint where he ordered 10 chicken wings, French fries, onion rings and a soda. Bill Clinton would have been proud. We can only imagine what Michelle had to say about it.

Remember the New Coke fiasco? Another example of fooling around with a foolproof formula.

The BIG lesson? NEVER mess with success!

If you want a real foolproof formula, start sending your customers a company newsletter.

Exceptional Living has 8 unique involvement triggers that, when working together, create an unstoppable client attraction tool.

And I guarantee that I won’t ever fool around with this formula. It will remain the same relentless relationship marketing wonder that works magic on your customers.

We have company newsletter ideas that work.

- David Gruttadaurio
The Print Newsletter Expert”

PS: The lead article in June’s Exceptional Living company newsletter is a ‘must read NOW’ experience for your customers! Click here to read it.

————————————————————————–

http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.
Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this mail is strictly prohibited without the express written consent of David Gruttadaurio.

company newsletter, newsletter ideas, relationship marketing company newsletter, David Gruttadaurio, exceptional living, newsletter ideas, print newsletter, relationship marketing

You know what I mean: Education. Gotta have it.

Did you know a large portion of the richest people on Forbes list either didn’t finish college or never went to college?

I’m not knocking higher learning… it’s just that SELF-education tends to have a higher return on your investment.

But here’s the kicker: You have to actually do it… teach yourself, that is.

That’s where most entrepreneurs drop the ball. They don’t bother learning, absorbing or taking in more information and education.

It really does work, you know. You WILL benefit both yourselves personally as well as your businesses.

About a week ago I got back from the Dan Kennedy SuperConference in Dallas. WOW! Unbelievable marketing stuff was shared.

Now, as I write this, I’m on my way to Orlando to my mastermind group meeting with Andrew Lock in Orlando.

I’m currently reading the new Dan Kennedy book, ‘Making Them Believe’ and my next book is his new ‘No BS Business Success in the New Economy.’

Success isn’t an accident, folks. It’s planned and plotted for. It’s earned. And at the end of the day, it finds its core and its roots in who knows the most about how to market their business successfully.

That’s what I’m all about. I want YOUR biz to succeed. I want YOU to be there along with Done For You Printing when we make the Forbes list.

Look for Brett’s email on Thursday. It will be a doosey. But then, that’s why he’s called The Thunder From Down Under.

Taking action just feels right,

- David Gruttadaurio
The Print Newsletter Expert”

PS: The June company newsletter of Exceptional Living is revealed in a few days. Watch for the announcement. It’s a doosey, too.

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http://www.WebToPrintIQ.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletter, print newsletter company newsletter, dan kennedy, David Gruttadaurio, exceptional living, print newsletter

The Federal Trade Commission made its first ruling about subliminal advertising in 1973.

It seems a toy maker was caught secretly embedding the words ‘get it’ in their TV ads for kids.

It was classed as a ‘deceptive business practice’; the FTC pretty much hasn’t bothered with the issue again.

Obama has been accused of using a form of this called NLP – Neural Linguistic Programming – in his multitude of speeches. NLP is a form of hypnosis. There is no doubt that the accusation has merit.

President Bush (version W) got caught using it in an ad against Al Gore in 2000. Attacking Gore’s prescription plan, he inserted the word ‘rats’ at the bottom of the ad for 1/30 of a second. It ran 4400 times before the ad was pulled.

We’re exposed to subliminal messages every single day.

Here’s an example:

A bottle of a diet mayonnaise was shaped like an hour glass. The diet-conscious ladies choosing it subconsciously think their figures will match the bottle if they buy it.

The second bottle (same stuff; same label) was a stout-shaped bottle, similar to a genie bottle. Every gal chose the first bottle – without even tasting the stuff.

Say what you want and scoff if you will… subliminal advertising and NLP really do work at the subconscious level.

So what does this mean for your biz?

Learn the techniques that are used on you. Then, you can use them in your business when it’s ethical to do so.

Would you like to see a subliminal advertising technique?

Take a look at this simple (but incredibly powerful) sales pitch…

“Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn’t that feel great? Just apply our simple methods, and you’ll have that power. Use the form below to order right now.”

Okay, let’s dissect the sales pitch, sentence-by-sentence.

Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3 : “Imagine standing at the podium, knowing exactly what to say to make them love you.” The word “imagine,” gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4 : Wouldn’t that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5 : Just apply our simple methods, and you’ll have that power. The “and” is used to infer cause and effect (you’ll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6 : Use the form below to order right now. The last line directs the reader with “Use the form below.” The “order right now” is called an “embedded command,” because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called “hypnotic sales techniques.” The idea is that by using the right words and techniques, you can put a person into a kind of “buying trance,” in which they are much more receptive to your offer.

But does this really work? This is what writer and entrepreneur Steve Gillman had to say:

“When I first learned about subliminal suggestions, I used them to rewrite the subscription page for my Brain Power Newsletter. A free newsletter is an easy sell anyway, but I immediately started to get four times as many subscribers from the same traffic.

This is powerful stuff. Four times the response? I was either the worst copy writer prior to my changes, or these techniques really work. And I was only using a few of the dozens of subliminal advertising techniques available.” (Steve’s website: www.thesecretinformationsite.com)

Interesting stuff, yes?

There are many layers to relationship marketing. My job is to make sure you are up-to-date on what works.

This the place for newsletter ideas that work.

- David Gruttadaurio
“The Print Newsletter Expert”

newsletter ideas, print newsletter, relationship marketing David Gruttadaurio, newsletter ideas, print newsletter, relationship marketing

It’s a jungle out there.

Unless your name is Rambo, a jungle is typically a dangerous place. In fact, without help, chances are you won’t make it out alive.

Today’s New Economy has not only created a dangerous jungle, it’s noisy as well.

Everyone is yakking about how to survive in the business jungle. Most of it’s pure BS. With all of that noise, it’s easy to get lost.

Years ago all you needed to market your business were the basics: A map (Yellow Pages) and a good a good compass (a phone number to call).

It was actually that simple. Then you put a sign on the building and mailed postcards occasionally and you were good to go.

Things are a bit different now.

Today you need a GPS unit and a whole new bag of tricks in your marketing mix.

And yet…

The more things change, the more they stay the same.

Even with all of our high tech goodies and gadgets, one thing has NEVER changed: Providing the human touch in our marketing.

With so much of our communication being electronic today, it’s sooo easy to simply send a quick email to your clients and attach an ezine while you’re at it.

Consumers of the New Economy will not put up with this.

Customer service and feeling wanted and needed is what they expect. One emotion you do not want them to feel is that they’re just another client.

That is how to lose their business at the speed of light. That is how you to die a quick death in your jungle.

But…

Imagine what would happen if you mailed a newsletter – no does that anymore. And suppose that newsletter was personalized, with their first name on it – like you wrote it for them?

And you had a short column in that newsletter that shared a bit of your life with them – made them feel special – almost like family?

Those are just of the three of the eight involvement triggers built into Exceptional Living company newsletter that make you the lord of relationship marketing.

BTW: You will also own your competition. Being ‘lord’ is good.

The May issue is ready. Click here to get started.

- David Gruttadaurio
“The Newsletter Expert”

PS: At just $1.49 for 6 pages in full, edge-to-edge color (mailed first class)…what’s holding you back? Click here!

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http://www.WebToPrintIQ.com

http://www.NewslettersMadeForYou.com

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are successfully using his products.

He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.

David and his family live in the small town of Princeton, Indiana.

Copyright 2010

company newsletters, print newsletter, relationship marketing company newsletter, David Gruttadaurio, exceptional living, print newsletter, relationship marketing

Castor Oil. It’s pretty serious medicine.

Still hard to beat it. Still tastes like crap. And they don’t make cherry-vanilla flavored castor oil.

Harsh reality is the same way.

Sometimes harsh reality can be tough to swallow. Like castor oil, it only comes in one flavor… harsh.

So… why haven’t you taken action yet with a company newsletter?

Perhaps you’re thinking, “But my business is different.”

Hmmm… Really? Are you sure?

Because the last time I checked, ALL businesses:

1. Have competition.
2. Must advertise or somehow get people to know about them.
3. Must convince people to buy.
4. Must keep their customers.
5. Must avoid failure on the path to profitability and success.

How can YOUR business be different?

Thinking this way creates a massive roadblock to making any real progress.

Or… Maybe you’re content with the way things are in your business.
Congrats! You’re flyin’ high and soaring with the eagles. Of course, our most successful clients realize complacency is the enemy of both security and success.

Or… Maybe you don’t want to spend the money.
Sorry, but it’s time to cowboy up (or cowgirl up) and don’t let ‘I can’t afford it’ stop you. ‘Cause if you let it stop you now, you’ll always let it stop you.

It’s a given that you NEED to keep your clients from wandering off. You NEED your customers to buy more and to buy often.

Don’t rip yourself off.  Don’t use these excuses to let you off the hook from actually trying a client newsletter.

So yes, Exceptional Living newsletter WILL work in your business. Brett and I absolutely guarantee it.

I have newsletter ideas that work – YOU just have to take action.

So let’s skip that nasty castor oil. Cowboy up and click here, partner.

-David Gruttadaurio
“The Print Newsletter Expert”

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http:/www.WebToPrintIQ.com

Copyright 2009

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio.

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Retailer L.L. Bean’s promise:

“All of our products are guaranteed to give you 100% satisfaction in every way. Return ANYTHING purchased from us at ANY time if it proves otherwise…”

Every company has some kind of a guarantee policy. If something goes wrong, or a customer isn’t satisfied, you’ll make it right or refund their money. It’s just smart business.

L.L. Bean takes a gigantic leap further. Everything… from kayaks to slippers; backpacks to sweaters… they’ll take it all back. And it doesn’t matter when you bought it.

They aren’t dumb. They know some customers will abuse their guarantee. But they also know there are hundreds of people who will become customers just because of the guarantee.

And being really smart marketers, they make their guarantee a major part of their marketing. Heck, they even write about giving returns in their catalog.

So… how powerful is YOUR guarantee?

Do you offer a no hassles, no excuses, no worries, no fine print, you have nothing to fear using my business, 100% money-back guarantee?

If not, you should give it serious consideration.

This is how powerful it can be:

When Lands’ End began offering their German customers a lifetime guarantee, a German Retailers Association sued them! The case was based on the argument that it gave Lands’ End ‘an unfair competitive advantage.’

Brett and I offer you an equally remarkable guarantee. Use our company newsletter, Exceptional Living for 15 consecutive months. If you don’t get back at least 3 to 1 return on your investment, we’ll refund ALL of your subscription fees.

That’s a 300% guarantee. And we absolutely, positively mean it. We practice the same relationship marketing with you that we encourage YOU to do with your customers.

BTW: Lands’ End lost the case! But it illustrate the power of an extraordinary guarantee!

We have newsletter ideas that work – guaranteed!

- David Gruttadaurio
“The Print Newsletter Expert”

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http://www.WebToPrintIQ.com

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

company newsletter, newsletter ideas, print newsletter, relationship marketing company newsletter, David Gruttadaurio, exceptional living, newsletter ideas, print newsletter, relationship marketing

Old Spice for men came out in 1938. 72 years ago.

To say it’s been revitalized is a massive understatement.

You’d need to be barricaded in a cave to have missed the smooth dude with the six-pack abs, towel wrapped around his waist, who steps out of the shower brandishing a bottle of Old Spice body wash.

Indeed. I just checked YouTube. The commercial has nearly 6 million views.

As with most successful ads, there are a lot of triggers at work.

But the real magic is found in the script. Specifically, the imperative voice:

Imperative:
1.  Expressing a command or plea.
2.  Having the authority to command or control.
3.  Impossible to deter or evade; pressing.

Imperative voice is the sound of command: “Look at your man. Now back to me. Now back at your man. Now back to me…”

It’s impossible to ignore.

So… don’t be ignored. Start writing in imperative voice.

These are the keys:

1. Short sentences – 4 words are OK. 3 are better. 2 rock.
2. Open with verbs – Walk. Sing.  Kick. Dance. Jump. Lift.
3. Imperative voice – Tight. Taut. Command.

Do it. Open with a 3-word sentence. Make the first word a verb. Like this…

“Lift the receiver. Dial the number. Six seven seven, eighty-three, ninety-two. David will answer. Activate your free account. Create a newsletter. Impress your clients. Make big money. Retire early.

The area code is 812.”

You get the idea.

Try some writing exercises using imperative voice and see what you come up with. Prepare to be amazed.

While not written in imperative voice, Exceptional Living is nonetheless a very powerful marketing tool.

“Lift the receiver. Dial the number…”

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Activate your free account… really.  Click here.

Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

print newsletter David Gruttadaurio, exceptional living, print newsletter