Newsletters Made For You- Exceptional Living

So, the first work week of 2010 now under way.

I realize you’re serious as a heart attack about your business.

So you probably have a list of things to get done this year. Entrepreneurial NYR’s, as it were.

Here’s the bad news: 94 % of your fellow marketers won’t follow through.

It’s not their fault. They get busy with life again. They go back to their old habits. You know the drill.

The good news is I’m betting YOU have nailed the 6% Success Solution.

Tony Robbins’ put it this way, “If you do what you’ve always done, you’ll get what you’ve always gotten.”

This way Einstein’s take on the 6% Solution: “The definition of insanity is doing the same thing over and over again and expecting different results.”

The point?

Implementation, my friend. The only way to be part of that 6% is to pull yourself up by the bootstraps and make it happen.

The bottom line in business is the bottom line… PROFIT.

The best way to get there is with increased sales. The best way to do THAT is to develop your relationship with the top 20% of your clients.

Market the hell out them. Really. At Done For You Printing, we call it relentless marketing.

Throw in a killer monthly newsletter and you become a marketing god… with all of the riches and trappings that go with it.

Here’s to making it happen,

- David Gruttadaurio
“The Print Newsletter Expert”

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No guts, no glory.

It’s an expression that means: Be Aggressive – Take Action!

Entrepreneurs have always been a rare breed. You’re used to working without a net. Willing to take the risks others cannot tolerate. All for the glory; to win the huge reward you deserve and have earned.

Many businesses have already started to thrive. They have set up or know how to fight in environments such as these.

So… sitting back, biting your nails, clutching what you have left won’t get you through it.

Do you have the guts – not just to survive – but to THRIVE in 2010?

Four ways to take your marketing to the edge…

1. 100% Guarantee – Big, Bold, Brash. And shout it from the house tops. Whatever you sell, make it a no-brainer for you to be the only one people call.

2. Phenomenal Customer Service – MAKE people talk about you. Create more than a transaction. Turn it into a buying EXPERIENCE. Deliver so much WOW, they have to think of you when they hear your product or service mentioned.

3. Newsletter Marketing – Because no one else does it, that’s why. Even if it’s a two page  client newsletter you send ‘em that you made in Publisher. Just two things: Use color and make it FUN and interesting to read. OK… three things: For God’s sake, be sure to include an offer just for your customers.

4. Constant Client Contact – Market the hell out of your customers. Contact them at least every ten days. Yep, that’s the number 10. Even if one contact is just a great, healthy recipe – keep your name flashing in front of them like a neon sign. Could be by mail, phone, email, fax… whatever.

Does this intrude into your comfort zone?

Good.

Are these things you’ve never done before?

Even better.

Then your customers will REALLY notice you’re different… better… memorable.

And hey, they might just call you a lot more often for your product or services if you do this.

No guts, no glory my friend.

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: We just loaded the January issue of Exceptional Living on to WebtoPrintIQ.com. Take a gander here.

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Maybe these reasons will resonate with you… or, maybe you think they’re a pile of crap.

7 reasons you DON’T need a client newsletter:

1.   Your customers don’t need to be reminded you appreciate their business.

2.   Everybody knows who you are and what you have to sell.

3.   You have more important worries than promoting your business.

4.   Your customers would never ‘jump ship’ for a competitor.

5.   Your competitors are not ‘gunning’ for your customers.

6.   Newsletters are just another business expense – not an investment.

7.   No one else uses newsletters, why should you stand out and be different?

Even if only ONE of these reasons sounds dumb to you, then get to work and start a kick-butt customer newsletter program that leaves your competitors confused and slack-jawed.

Doesn’t having clients for life sound really good to you?  That’s what relationship marketing is all about.

Our custom newsletter template is 97% done for you – actually, it’s brain-dead simple to use.

We even print it for you!

So there are no excuses… and no procrastinating.  Just do it – NOW.

Exceptional Living works.

Ask Aaron of Miller Brothers Auto Repair. Exceptional Living made his business $22K in one month from his newsletter mailing.

Taking action just feels right,

-David Gruttadaurio
“The Print Newsletter Expert”

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Tom is an incredible carpet cleaner.  He was punctual and thorough.  He made sure his client was satisfied… actually, more-than-satisfied.

Yet, two weeks later these same happy customers couldn’t tell you the name of his company if their lives depended upon it.  And the next time they need someone to clean their carpet again?  They’ll start all over again by looking in the yellow pages.

There is a way you can keep clients for life.  All you have to do is…

Publish a Print Client Newsletter

Client newsletters will build an iron cage around your customer or patient so strong, they would never even consider calling your competitors.

You must understand, it doesn’t matter what business you’re in, what service you offer or if you work in a small town or a big city.  Life moves at the speed of light. And so does the awareness people have about you and your business.  A monthly print customer newsletter will guarantee that you always stay in their ‘awareness path.’

Here’s Why You Must Start Publishing a Client Newsletter Now

FACT: Regular communication with your clients will separate you from the competition.

When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch.  They will instantly recognize your company as a cut above the rest.

In addition, your print newsletter is a golden opportunity to thank them again for their business.  This thoughtful attention to your customer or patient reinforces the differences between you and the other companies.

BIG FACT: 75% of business (or buying) decisions are based on relationships.

Consumers buy from people they like. Don’t you?  Isn’t it enjoyable to buy from someone that’s pleasant and likable?  It makes you feel good about your buying decision!

Every time your client receives their newsletter, it’s another opportunity for them to get to know you a little better.  A well-written monthly customer newsletter can build client relationships that last a lifetime.

BIGGEST FACT OF ALL: It’s much harder (and more costly) to sell to a new client than a current client.

Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16.  However, the probability of selling services to a current customer is 1 in 2.

Despite these impressive statistics, most businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.

Print client newsletters offer an inexpensive, effective marketing tool that you can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide.  And it will set your business apart from the competition.

Professionally formatted and well-written customer newsletters are a proven, take-it-to-the-bank marketing strategy.  Newsletter marketing will build iron cages of strong relationships around your customers.

And because you have created a clients for life, they will call you over and over again.

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