This Is Why Your Ads Fail
Bill Glazer was the first to tell me that most ads are boring.
Then I started paying attention to what I was seeing in the mail box and in magazines and newspapers.
Huh. They were pretty damn boring.
In fact, they were nearly invisible… I just didn’t pay attention to them because they ALL LOOKED ALIKE.
This is what I discovered:
People are bored by advertising for the same reason they’re bored by anything else…
A total lack of relevance.
But when ads are relevant, customers respond.
Are your ads relevant, or are they answering a question that no one is asking?
Good ads work no matter how they’re delivered. It doesn’t matter if they are direct mail letters or fax machine blasts; on the radio or TV. With some small variations, they all perform equally well.
The secret is crafting a message that would be relevant to the public.
Great ads work because they deliver a message guaranteed to move the needle on the “It Matters Meter.”
Ads FAIL when they don’t matter… ’cause no one cares.
Newsletter marketing works the same way.
- They can’t be boring.
- They must be relevant to your customer.
- The “It Matters Meter” must move way over into the red when they open it up.
If your client newsletter doesn’t do this, it will share the same fate as a bad ad.
It gets ignored, unnoticed and NEVER acted upon.
You can learn a lot about marketing from Exceptional Living customer newsletter.
Click here to have me mail you three free sample hard copies.
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
PS: My partner Brett said I’m supposed to keep this quiet… but I have BIG announcement coming on Monday. I’m so excited…
client newsletter, customer newsletter, newsletter marketing, print newsletter