This is the last of five marketing strategies you can use in your own business.

The Lone Wolf Syndrome is a sure-fire way to failure.

That’s what I call the tendency to avoid seeking help in your business. That’s the hard way… doing it all by yourself; thinking you don’t need anyone else

This is why I’ve been in mastermind groups since 2004. I realized no great man or woman has ever achieved any real success all alone.

Think of a mastermind like a bunch of batteries. When connected together, they provide more energy than a single battery by itself.

Likewise during a mastermind session, when your mind connects with other minds, the group has more energy than any individual member.

– Why 99.99% Of People Won’t Do This:

They let their fear and insecurity or their stubbornness prevent them from even getting started.

– HOW To Get Started:

1. Think about a few people that you respect and who respect you. Consider those whose experiences could add to yours.

2. Look for highly-motivated people who are willing to ask for – and give – help and support.

3. Chose those committed to moving forward in their business and personal life.

4. Mastermind groups can meet in person, on the telephone, or by using online message boards.

5. For groups that meet in person or on the phone, usually a monthly meeting is scheduled.

It’s really amazing when you see this work in person.

When several people focus on your goals, your dreams and your opportunities, it’s like putting lightning in a bottle…

Taking action just feels right.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Don’t go it alone with your marketing! Click here to check out my FREE OFFER.

I just spent two very full days (9 a.m. to 9 p.m.) with 15 extremely sharp and savvy entrepreneurs in the Andrew Lock Magical Mastermind group.

As promised, this is the 4th of 5 marketing strategies you can use in your own business.

Who knew the doc was selling Oxycontin on the side?

The owners of the Multi-Specialty Clinic where he worked sure didn’t know.

But that didn’t stop the insurance company from withholding $4.5 million from them… which was NEVER paid even when they were cleared of any wrongdoing.

Poof… $4.5 million gone. Money they expected. Money they needed. Money they never saw.

That’s the story of one of the members in my mastermind group.

Of course, they went bankrupt.

What would you do at that point? Here’s what they did.

First, they vowed never to be at the mercy of an insurance company again. Then they started over. They also began teaching other doctors how to shift their practice to a cash-only business.

Now they hold seminars that people pay $4000 a pop to attend.

Ralph Waldo Emerson said: “Our greatest glory is NOT in never failing, but in rising up every time we fail.”

In their case, they were burned to the ground… but rose up from the ashes.

BIG TAKE AWAY:  Sometimes it ain’t easy being an entrepreneur. But that’s what makes YOU so special.

Honestly, who else will do what you do? Most people are content to work for a paycheck. And that’s cool… for them.

But you and me are cut from a different cloth. We work without a net We are risk-takers.

So, the next time your back is to the wall; and it looks like it’s all crashing down around you; remember this story.

Also remember Winston Churchill’s words: “Never, never, never give up!”

And never forget that you are my hero.

- David Gruttadaurio
“The Print Newsletter Expert”

As promised, this is the 3rd of 5 marketing strategies you can use in your own business.

We looked at an ad from 1959… that’s right, a 50 years old ad. (BTW: This Chevy ad ain’t it.)

Why examine past ads? Because marketing is marketing is marketing. It doesn’t matter what you sell. We can learn a lot from the marketing gems of the past.

The 1959 Chevy Bel Air in the ad above was typical of the cars being sold: They were huge; most weighed around two tons. Gas was dirt cheap, so no one  cared about fuel economy.

In 1959, you had to make a bold and clear statement that you were DIFFERENT. Your goal was to become the obvious choice.

Check out this famous ad from VW…

VW followed Earl Nightingale famous advice, “If you want to be successful, look at what everyone else is doing, and DO THE OPPOSITE.”

While every auto manufacturer was building land yachts, VW was doing the exact opposite, as showcased in their brilliant ad. (Make sure you read the copy.)

BIG TAKE AWAY: Most of the people in your industry have similar backgrounds and experiences.

You must become a risk-taker. Status quo ads deliver status quo and common results. If you want exceptional results and success… you must DO THE OPPOSITE.

Doing what’s comfortable is safe for you – but boring for your customers. Being boring means being invisible. Being invisible means no sale.

One way to avoid being lumped in the same lame category as your competitors is to send a customer newsletter.

NO ONE does that.

And if your client or patient newsletter is Exceptional Living… then WOW! No sea of sameness for you. You avoid swimming in an ocean of mediocrity.

Taking action just feels right.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Fight sameness with a vengeance! Click here to check out my FREE OFFER.