Exceptional Living® Newsletter
You may question if it’s too much… over-the-top… outrageously “high end”.
I know how you feel!
Our customers tell us there isn’t a newsletter like it anywhere. When they compared Exceptional Living to other newsletters, they said it was nothing like its dull, distant cousins. I felt the same way!
Wouldn’t you rather send your clients something with sizzle instead of the usual plain-jane, vanilla-looking newsletter?
Why shouldn’t you aim for the ‘marketing sweet spot’: A professional, NOT BORING magazine-style monthly client newsletter that screams “My company cares, and reinvests in it’s clients. It has skill, competence and character.”
You will discover what many others have found themselves, including me.
You see, I don’t just write the newsletter…I’m a customer too, I use this product
each and every single month…But don’t take my word for it…
Consider these facts:
Fact 1: Each issue of Exceptional Living ® , from the content mix to the page layout; from the involvement devices and psychological “triggers” to the response mechanisms – each has been carefully, painstakingly selected.
Fact 2: People love COLOR publications. Every newspaper in the country uses color every chance they get. USA Today is one of the most popular daily newspapers in the world – because it features color though out its pages.
A Real Life Example: One of my newsletter clients recently sent me an email about a letter he got from one his customers:
David,
Here’s a letter I got from one of my clients…
“Who does your cool looking newsletter?? I have a son in Florida that is looking for someone to put a nice looking newsletter together for his business. He is a painter, working exclusively with high-end homeowners in the in Orlando, area. Isent a copy of Exceptional Living for him to see and he FLIPPED!”
Rob Anspach, Premiere Services
