Mastermind #3: Avoid Swimming In The Sea Of Sameness
I just spent two very full days (9 a.m. to 9 p.m.) with 15 extremely sharp and savvy entrepreneurs in the Andrew Lock Magical Mastermind group.
As promised, this is the 3rd of 5 marketing strategies you can use in your own business.
We looked at an ad from 1959… that’s right, a 50 years old ad. (BTW: This Chevy ad ain’t it.)
Why? Because marketing is marketing is marketing. It really doesn’t matter what you sell. We can learn a lot from the marketing gems of the past.
The 1959 Chevy Bel Air in the ad above was typical of the cars being sold: They were MASSIVE; most weighed in around two tons. Gas was dirt cheap, so nobody really cared about fuel mileage.
In 1959, you had to make a bold and clear statement that you were DIFFERENT. Your goal was to become the obvious choice.
Check out this famous ad from VW…
VW followed Earl Nightingale famous advice, “If you want to be successful, look at what everyone else is doing, and DO THE OPPOSITE.”
While every auto manufacturer was building land yachts, VW was doing the exact opposite, as showcased in their brilliant ad. (Make sure you read the copy.)
BIG TAKE AWAY: Most of the people in your industry have similar backgrounds and experiences.
You must become a risk-taker. Status quo ads deliver status quo and common results. If you want exceptional results and success… you must DO THE OPPOSITE.
Doing what’s comfortable is safe for you – but boring for your customers. Being boring means being invisible. Being invisible means no sale.
One way to avoid being lumped in the same lame category as your competitors is to send a customer newsletter.
NO ONE does that.
And if your client or patient newsletter is Exceptional Living… then WOW! No sea of sameness for you. You avoid swimming in an ocean of mediocrity.
Taking action just feels right.
-David Gruttadaurio
“The Print Newsletter Expert”
PS: Fight sameness with a vengeance! Click here to check out my FREE OFFER.
client newsletter, customer newsletter, marketing, patient newsletter
