Why You Need More Cachet Customers
It’s impossible to have too many of them.
A cachet customer is a high-status client. The customers that are well-known and respected in your community.
A cache client gives your company instant status. Few will question your competence or credentials. It’s reassuring proof to others that you’re the right choice.
A REAL WORLD EXAMPLE
I live in a small town of 10,000. One of my clients is the guy that owns the local radio station that everyone listens to.
That in itself makes him a cachet customer.
This is how we maximized his value: Not only have we done business with his radio station, we have also provided service at his home, his mother’s home and his brother’s house.
AND… I make sure everyone knows this. In fact, he even does a radio ad for us stating exactly what I just said.
His ’star power’ is so strong, people call us on their cell phones after hearing his radio ad. His endorsement also runs in a local newspaper ad as well.
We have several cachet clients – all prominent business people that everyone knows. Guess what? They ALL do radio ads for me. At the very least, I use their testimonials in my print marketing.
WHY IS THIS SO EFFECTIVE?
1. Statistically, most clients are followers, not leaders.
2. Many fear making bad decisions; so they tend to trust the judgment of others. This is why getting referrals from ANY customer is so powerful.
3. If that client is a cachet customer – someone prominent, well known and respected – their judgment becomes nearly infallible.
Why do you think big companies use celebrity spokespersons? Of course prominence doesn’t equal intelligence. However most people today just can’t see the difference.
BIG FISH – SMALL POND STRATEGY
You don’t have to be a large company or live in a big city to snag a ‘celebrity’.
They could be the client that owns a busy beauty salon or the customer that’s the local computer guru.
Offer them an ‘ethical bribe’: A great deal on your products or services for their endorsement. But however you do it, get them into your marketing stable ASAP!
Isn’t time that you turn your cachet clients into celebrity spokespersons for your company?
Let’s get to work,
- David Gruttadaurio
“The Print Newsletter Expert”
Why You Need More Cachet Customers
Hi [fname],
It’s impossible to have too many of them.
A cachet customer is a high-status client. The customers that are well-known and respected in your community.
A cache client gives your company instant status. Few will question your competence or credentials. It’s reassuring proof to others that you’re the right choice.
A REAL WORLD EXAMPLE
I live in a small town of 10,000. One of my clients is the guy that owns the local radio station that everyone listens to.
That in itself makes him a cachet customer.
This is how we maximized his value: Not only have we done business with his radio station, we have also provided service at his home, his mother’s home and his brother’s house.
AND… I make sure everyone knows this. In fact, he even does a radio ad for us stating exactly what I just said.
His ‘star power’ is so strong, people call us on their cell phones after hearing his radio ad. His endorsement also runs in a local newspaper ad as well.
We have several cachet clients – all prominent business people that everyone knows. Guess what? They ALL do radio ads for me. At the very least, I use their testimonials in my print marketing.
WHY IS THIS SO EFFECTIVE?
1. Statistically, most clients are followers, not leaders.
2. Many fear making bad decisions; so they tend to trust the judgment of others. This is why getting referrals from ANY customer is so powerful.
3. If that client is a cachet customer – someone prominent, well known and respected – their judgment becomes nearly infallible.
Why do you think big companies use celebrity spokespersons? Of course prominence doesn’t equal intelligence. However most people today just can’t see the difference.
BIG FISH – SMALL POND STRATEGY
You don’t have to be a large company or live in a big city to snag a ‘celebrity’.
They could be the client that owns a busy beauty salon or the customer that’s the local computer guru.
Offer them an ‘ethical bribe’: A great deal on your products or services for their endorsement. But however you do it, get them into your marketing stable ASAP!
Isn’t time that you turn your cachet clients into celebrity spokespersons for your company?
Let’s get to work,
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, marketing newsletter, newsletter template, newsletter templates, newsletters, print newsletter
