Why You Need A Director of WOW
Don’t have one? You better not wait too long.
I’m not making this up. There is a real-life Director of WOW.
He works at High Point University. HPU is a private liberal arts university in High Point, North Carolina. It has about 4000 students.
The position was created TO ATTRACT AND RETAIN STUDENTS.
Gee… I wonder if applies to your business…
In their words:
“Without students, there is no university. To continually move forward, we must always ‘wow’ our students, our faculty, staff and friends. We must ‘wow’ anyone who comes into contact with our university.”
Here’s the top three things they did to create WOW:
1. Brought in an ice cream truck and put up kiosks for free ice cream, food and drinks. This sells the value of generosity.
2. Free car washes on the weekend. With all of the construction, this sells the value of respect for the students’ property.
3. Valet parking for students after 9 PM. This sells the value of safety and security – even on an already-safe campus.
There’s a concierge desk, a hot tub and free snacks. Classical music wafts through the grounds. If it sounds more like a five-star hotel, HPU discovered when students know you care, they reward you by doing well in the classroom.
The list goes on and on. It’s really remarkable.
The bottom line is that enrollments have high skyrocketed and these students don’t want to leave.
How could this work in your business?
Be extraordinary. Be memorable. Knock your customers damn socks off.
Offer impossibly great customer service. Let your customer know you and LIVE AND DIE by your guarantee to them. Wow them so much they feel obligated to tell people about you.
You are the Director of WOW for your business. And I can help you with this.
A full, edge-to-edge newsletter will creates an amazing WOW factor for your company.
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This is how you get clients for life,
- David Gruttadaurio
“The Print Newsletter Expert”
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