Why Won’t The Print Newsletter Just Die?
“Reports of my death have been greatly exaggerated.” So said Mark Twain back in 1897.
Print newsletters have been saying it for the past ten years. Why? Because many business owners feel…
– With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it’s FREE!
– Email is king! Just send an ezine. It’s FREE!
– Postage keeps going up along with printing costs… but email is FREE!
There’s no question about it. Print newsletters should have died a long time ago.
But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.
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Click here to find out what the fuss is all about. Tell me where to send your 3 free samples of Exceptional Living.
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Why print newsletters are still here:
1. Printed mail gets delivered – It’s never blocked or caught in spam filters.
2. People still prefer to hold, touch and feel what they are reading.
3. Readers retain much less of what they read online compared to reading printed material. So, if you have an offer with a call to action, wouldn’t it be nice if it was remembered for more than 30 seconds?
4. Print newsletters have more perceived value. How many companies are willing to print and mail a newsletter?
5. Print newsletters stick around. People keep print newsletters for further or future reading. And they usually get passed around.
Still love your ezine? Then do both. Send an email newsletter on a weekly basis. But, send a monthly print newsletter, too.
There is a GOLD STANDARD to determine which one is best for you.
Just ask your clients. Survey them to see which one THEY prefer. After all… isn’t it all about what our customers want?
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
PS: Click Here to tell me where to send your 3 free sample issues of Exceptional Living
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