Why The Print Newsletter Should Be Dead
“Reports of my death have been greatly exaggerated.”
Mark Twain said it first. Print newsletters have been saying for the past ten years.
Why?
1. The internet. “We don’t need newsletters anymore. All we need is content on our web site. All we have to do is post our content online, and everyone will flock to our sites to read it.” And it’s FREE!
2. Email is king! Just send an ezine. It’s FREE!
3. Postage keeps going up along with printing costs… but email is FREE!
Yep… print newsletters should have died a long time ago.
But a funny thing happened on the way to the funeral…
The print newsletter suddenly became Lazarus and a resurrection took place.
BTW: I love the internet. And email is the greatest thing since sliced bread. But it’s not the ‘be all and end all’ of MARKETING.
In fact, it’s got some definite downsides.
Everyone is bombarded by email overload. And 91% of it is spam. That means 1 out of every 1.1 emails is junk. Do you really think your ezine is being read?
A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader’s time.
That was four years ago. Today, many say its closer to 20 seconds. And, that’s if your email even gets opened.
YOUR NOT AS POPULAR AS YOU THINK
While you believe YOUR ezines are special and opened like gifts on Christmas morning, in truth emails are routinely wiped out by the dozen in one swoop with the push of the delete key.
Even if the reader recognizes your name, you risk being expunged just because your email got caught in a large block of spam.
Now, I’m not suggesting that you stop doing email newsletters. In fact, I advise you to do an email newsletter on a weekly basis. But, I also suggest doing a monthly print newsletter.
Three Reasons Print Newsletter Are Still Breathing
1. Printed mail gets delivered – It’s never blocked or caught in spam filters.
2. Print newsletters have more perceived value – Think about it: How many companies are willing to do this?
3. Print newsletter are sticky – Print newsletters have great ‘hang-time’. Not only are they likely to be read from start to finish, they usually get passed around.
Exceptional Living does all of this and more. Check it out and click here now.
Let’s get to work,
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, direct response marketing, marketing newsletter, newsletter template, newsletter templates, newsletters, patient newsletter, print newsletter
