This Isn’t Your Father’s Marketing Plan
Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.
For example, if you were an ‘Oldsmobile’ man, you bought Oldsmobile vehicles until the day you died.
Brand loyalty ran deep. It was taught to children; and then passed on to the grandchildren.
When I was a kid, we used to go to the same neighborhood restaurant every Sunday like clockwork. If we missed a week, the owner would call to make sure we were ok.
He did it because he was really concerned about us, not because he didn’t get our money that week.
But that was then… and this is now.
Consumers today will desert you at the drop of a hat.
These new rules cut across entire industries and into the big cities and small towns.
A marketing plan from 1980 just doesn’t work anymore.
This is what has NOT changed:
75% of all buying decisions are STILL based on relationships.
Today we just have to work much harder now to earn (and keep) the loyalty of our clients.
Communication is the starting point of all relationships. A client newsletter is the most powerful way to communicate to your customers.
Here’s why customer newsletters work:
Every time your client gets your newsletter, it’s another chance to get to know you better. And the better they know you, the more they will like you.
Consumers will buy over and over from people they like. Don’t you? It’s becomes an enjoyable, pleasant and likable experience. It makes you feel good about your buying decision.
A customer newsletter sent regularly (key word) and that is interesting (another key word) has the marketing magic to accomplish this. If done properly, it can create relationships that last a lifetime.
If you haven’t looked at Exceptional Living lately, perhaps it’s time to add it to your marketing arsenal.
It’s how you can dominate your market.
- David Gruttadaurio
“The Print Newsletter Expert”
PS: Click here to have me send you three free samples of Exceptional Living today.
Newsletter, client newsletter, customer newsletter, marketing, marketing newsletter, newsletter marketing, newsletters, print newsletter, relationship marketing