The ‘Cheers’ Factor – Part 2
‘Cheers’ was the place where “everybody knows your name.”
In marketing, there aren’t too many things more important than the Cheers Factor.
Here’s why…
If people don’t know you, they won’t trust you. And they until they trust you, they aren’t going to spend a dime with you.
It’s that simple. No trust – no sale.
Obviously your first marketing mission is to get known. Once your client knows something about you, the door to trust is opened, which leads to sales, referrals and profits.
Fortunately, getting known isn’t that hard. For proof of this, just look at Paris Hilton and all those Kardashians. If THEY can become famous, anyone can be become well-known.
So while its great if “everybody knows your name”, getting those same people to trust and to like you is much more difficult.
This is where a customer newsletter like Exceptional Living is extremely valuable to you. It’s the ultimate portal to creating a trusting client relationship.
Here’s why this is important:
Gallup Poll research shows that the key to wooing customers isn’t product or even price. It’s emotion.
A newsletter that reveals your own emotional engagement leads to a more loyal and profitable customer list. People go out of their way to deal with someone whose values they respect, whose style they like, and whose sincerity they appreciate.
When people believe in you, they demonstrate it with their loyalty and by bringing in more business to you.
Exceptional Living does this in many ways. The best example is right on the first page, with the ‘My Corner’ column.
The October issue talked about the Despicable Pet Owner. Buttons were pushed and people responded. It generated a ton of emotionally-charged calls and emails to our office.
It also increased sales by 27% over the previous month.
Check out what the fuss was all about. You can read the October issue.
Just go to WebtoPrintIQ, activate your free account and check out Exceptional Living.
While you are there, you can also view the issue coming up in November and even inspect the September issue as well.
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
Clients Newsletter, Clients for Life, Newsletter, client newsletter, company newsletter, customer newsletter, customer newsletters, marketing newsletter, newsletter template, newsletter templates, newsletters, patient newsletter, print customer newsletter, print newsletter