Maybe YOU Won’t Pay 20 Bucks For A Bottle Of Water…
… but there are tons of people who will. And they’re happy do so.
Here’s the skinny:
Evian sells mineral water. You can buy it in any supermarket.
But Evian also sells premium bottles of the same water in fancy restaurants for 20 bucks a pop, “for a true luxury water experience.” Really… that’s how they describe it.
Same stuff…just in a stylishly elegant bottle.
It gets better.
You can also buy Evian’s Facial Spray. It’s sold everywhere for $15, from upscale Nordstrom’s to Target. It’s an ultra fine, pure mist of… water.
This is why you should care:
IT’S JUST WATER! Yet, people willingly pay a lot of bucks for what is generally free in your home.
Why? Because it’s been ‘premium-ized.’ I think that’s a word…
Evian (and others) has marketed water as a luxury product. They do this by the look and feel of their ads and how the product is packaged.
They get away doing this because 20% of consumers will only buy what they perceive to be the best.
It doesn’t matter what it is. If there’s a more expensive option, they’ll take it. And this rule applies to ANY market.
If they can do it with water, you can do it with your products and services.
Give this some thought: What could YOU offer that’s a higher-end alternative for those customers that just want the best?
Think hard on how you can premium-ize what you already sell. Heck, they can sell water as a luxury…
Exceptional Living can help you ‘package’ your business to solidly create a premium look and feel.
Imagine your customer’s faces when they open their mail box and see a full, edge-to-edge color, 6 page newsletter (or is it a magazine?) from you!
Honestly, it will have a huge impact on them… and their view of you, while building a stronger relationship with them.
Let me send you three free cross industry samples. Click here and tell me where to send them.
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
PS: Did you know that Evian spelled backwards is ‘naïve’…
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