It’s Time To Stop Chasing The Rabbit
My parents divorced when I was in my early teens. That didn’t happen much in those days, but it did to us.
Dad ended up in Florida. He had a sister living in North Miami Beach and went there.
8 miles up the road he discovered the dog track in Hollywood, Florida. The first summer I spent with him he took me there.
I was amazed these magnificent animals could run so fast.
The reason they ran so fast is because they were chasing this little mechanical rabbit. It was impossible to catch; but race after race the dogs would chase it relentlessly.
Do you feel like you are trapped on the marketing dog track?
Here’s what I mean…
Most (about 95%) of you spend all of your time, effort and money chasing a target that’s running away from you!
Did you know you can double your profits by retaining just an extra 5% of your existing customers? This is according to Lisa Ford, best selling author and industry expert on customer service.
Plus:
1. Acquiring new customers costs 5 to 7 times more than retaining a current one.
2. It’s 8 times easier to sell to an active customer
3. Increase in customer retention 2% and it’s like cutting costs by 10%.
4. 78% of your customers are lost after six months of no contact with them.
Personally, I find these statistics exhausting! It makes me think of those dogs chasing that little rabbit around the track.
Obviously we all need new clients.
But…
There is a much easier and less expensive way to grow your business into the one you’ve always wanted.
Make a list of all of your customers – go back three years. And then market the hell out of them. Set up a marketing calendar and list what you will send and when you will send it.
Use postcards, letters, flyers and newsletters. This is what will happen: They will begin to buy from you again – and do so often.
A monthly customer newsletter is important because you want to build a relationship with them – not just sell them stuff. You want clients for life… right?
Remember, it’s a heck of a lot cheaper (and easier) to market to people that have already raised their hand once and said “Yes, I trust you enough to buy from you.”
Exceptional Living client newsletter is done for you. Really. The template is online. Takes about 27 minutes to get ‘er done.
There are five places you can customize. I even give you a ton of ideas on what to put in those spots with our Idea Generator TM.
Activate your free account – stop chasing the rabbit.
Taking action just feels right.
- David Gruttadaurio
“The Print Newsletter Expert”
Most (about 95%) spend all of their time, effort and money chasing a target that’s running away from you!
Did you know you can double your profits by retaining just an extra 5% of your existing customers? This is according to Lisa Ford, best selling author and industry expert on customer service.
Plus:
1. Acquiring new customers costs 5 to 7 times more than retaining a current one.
2. It’s 8 times easier to sell to an active customer
3. Increase in customer retention 2% and it’s like cutting costs by 10%.
4. 78% of your customers are lost after six months of no contact with them.
Personally, I find these statistics exhausting! It makes me think of those dogs chasing that little rabbit around the track.
Obviously we all need new clients.
But…
There is a much easier and less expensive way to grow your business into the one you’ve always wanted.
Make a list of all of your customers – go back three years. And then market the hell out of them. Set up a marketing calendar and list what you will send and when you will send it.
Use postcards, letters, flyers and newsletters. This is what will happen: They will begin to buy from you again – and do so often.
A monthly customer newsletter is important because you want to build a relationship with them – not just sell them stuff. You want clients for life… right?
Remember, it’s a heck of a lot cheaper (and easier) to market to people that have already raised their hand once and said “Yes, I trust you enough to buy from you.”
Exceptional Living client newsletter is done for you. Really. The template is online. Takes about 27 minutes to get ‘er done.
There are five places you can customize. I even give you a ton of ideas on what to put in those spots with our Idea Generator TM.
Activate your free account – stop chasing the rabbit.
Taking action just feels right.
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, newsletter template, newsletters, print newsletter
