Is it Better to the BEST… or the FIRST? (Part 2)

November 18th, 2009

Goto comments Leave a comment

To review…

The Law of Leadership says two bodies can’t take up the same space. So if you become the first one, it’s your spot forever.

Having your own category is a powerful thing. And being FIRST in your own category makes it impossible for anyone to copy you.

If there’s not a category for you to be the first, fashion one. And if you’re not already the first one in that category, then create a spot.

How can you do this ethically… without LYING?

It easy and ethical. Here are 7 ways:

1. Be the first to accommodate a specific area of business

2. Take existing products or services and create another option that’s new

3. Be the first to cater to a market in a brand new way – offer the same product or service but put a new spin on it.

4. Customize a product or service for a specific market. If you’re a carpet cleaner, say your customer base is residential homeowners. You could become the first to offer a special dust mite treatment exclusively for your customers.

5. Even if you’re not the first, you can market yourself as ‘the leader in carpet care for asthma sufferers’ or ‘the first cleaning service for the smart homeowner.’

6. Can you add a brand new service or product to your business no one else has?

7. Can you sell the same service but in a brand new market – using carpet cleaners again – specialize in working with pet owners.

It’s not hard to do – but it does require some deep thinking. And once you come up with your strategy, market the hell out of it.

THE BOTTOM LINE

Don’t worry about being the best. If you’re an ethical entrepreneur, you already have great products or services.

Being first is a heck of a lot more important. When you do this, you will automatically receive status and ranking – and YOU never even have to bring it up.

Whatever you come up with it doesn’t need to be exclusive. It just needs to be perceived that way.

Your next step? Create a USP (Universal Selling Proposition) and plaster it all over your monthly client newsletter.

Hey, did you know I have one you can use? (I had to put that in there, right?)

Anyway, check out the December issue of Exceptional Living. It’s a great print newsletter. Click here to see the December issue.

Let’s get to work!

- David Gruttadaurio
“The Print Newsletter Expert”

Share and Enjoy: