I Hope Oprah Doesn’t Sue Me…
I had an ‘aha’ moment. Boy, if Oprah finds out…
Here’s the skinny: Several month ago, Ms. Multibillionaire sued Mutual of Omaha. The insurance company started a marketing campaign called “the official sponsor of the aha moment.” They also trademarked the phrase.
Oprah was miffed. Winfrey thinks she owns the phrase – apparently she says it a lot – although she’s never tried to trademark it.
Anyway, they settled out of court. No one really knows how it ended.
So… I guess I’ll just have to take my chances.
This is how my ‘aha moment’ happened.
One of my clients called to thank me for sending her the ‘magazine’ this month.
Magazine??? My mind was racing… did I send someone my Sports Illustrated by mistake? No, no, no… she sounded HAPPY to get it.
Then it hit me. She was talking about Exceptional Living customer newsletter – but she called it a magazine!
Huh… I never thought of it as a magazine before. But I can see why she would think that.
After all, it’s printed in full, edge-to-edge-color; and it does have six pages. Perhaps ‘newsmagazine’ could work, too… hmmm.
My ‘aha moment’ was sealed.
Want to know when YOUR ‘aha moment’ will be?
The day your customers start calling YOU about the great ‘magazine’ you sent them. Then you’ll finally believe:
- Exceptional Living is really easy to create - 97% of the work is done for you with our newsletter template that’s made for you.
- Exceptional Living really does bring in more sales from existing clients.
- Exceptional Living really gets passed around and generates more referrals for your company.
Create your own ‘aha moment’. Get started here.
And don’t worry about Oprah; I won’t tell her.
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
PS: You have plenty of time to get your March newsletter in your customer’s mailboxes. Our turnaround time is awesome!
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