How You Can Drop In For Coffee With EACH Client
Back in the day – when I was a kid – shopping was a social event.
Dad went to the same hardware store every Saturday. He’d buy materials, of course. But the store owner usually asked dad to have a cup of coffee with him.
For the life of me, I can’t remember his name – what I do remember is that he smiled a lot.
I’ll never know, of course, if this was his plan all along…
He had this talent for developing a bond with his customers. Today we call it building client relationships.
No one knew about customer newsletters in those days. Looking back, I guess you could say the hardware guy used a verbal newsletter.
He would tell funny stories and jokes. They chat about current events; and he always made sure that we knew who shopped earlier that day (testimonials?).
He did just about everything a customer newsletter is supposed to do.
Exceptional Living newsletter is like that… like you’re having a cup of coffee with your clients.
It provides interesting info told in a fun, easy to read way. It’s all about having a conversation with someone. It’s about building relationships that can last a lifetime.
Creating clients for life – it just comes naturally to an entrepreneur – no matter what decade he lives in.
Give Exceptional Living a try. It’s free. And its fast and easy to get started. All you have to do is to click here.
Get a conversation going over a cup of coffee with your customers, starting with the December issue.
BTW: There’s a true story on page two called: “The Day Christmas Caused An Outbreak of Peace.” It’s an amazing WAR story. Check it out at WebtoPrintIQ (it’s free).
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, direct response marketing, marketing newsletter, newsletters
