How You Can Charge More Money Than Anyone Else
Is everyone today tight-fisted with money? Is the bottom line all they care about?
Nope.
Most people will spend freely IF THEY CONNECT price with quality and value.
Ever heard of the placebo effect? If not, here’s a simple definition:
(Stay with me here)
“An effect based entirely on the power of suggestion and the expectation of success, although the treatment or drug isn’t real and has no medical value.”
It usually refers to health matters.
But it also shows you how to charge more for what you sell.
Check out this amazing example…
In one research study, a whopping 85% believed a pill they were told cost a dime didn’t kill pain as well as one that ‘cost’ $2.50.
Guess what? Both pills were fakes… identical placebos.
If people THINK something is expensive, they connect that with quality. Plus, it strongly influences their anticipation of the results.
Remember – both of those pills were fakes – yet 85% thought it killed their headaches.
I can go on all day about this.
But why should you care?
Because people still care about quality. Many will spend more money if they think they’ are getting exceptional value.
I’ve never advised anyone to market their ‘brand’ – unless your last name is Ford; or the sign on the building says McDonalds or Coca Cola.
But to command higher prices, you must give your customer GOOD REASON to pay you more than what the guy charges.
A lot depends on HOW you market to them.
Yesterday’s blog went into more detail about this.
Here’s an example:
I asked a purchasing manager why she hired our company.
Know what she said?
“All I had to see was that pinstripe suit to know you were THE COMPANY for me.”
My suit spokes volumes to her – professional, competent, knowledgeable.
It was like a placebo – I looked professional, so I must be professional.
Unless you’re pounding the pavement and knocking on doors, your marketing is often the only thing people see from you.
It had better look like you deserve to be paid big bucks.
A customer newsletter like Exceptional Living absolutely screams ‘professional, competent and knowledgeable.’
Want to charge premium prices? Start sending your clients a great print newsletter.
Start getting paid what you’re REALLY worth. Exceptional Living will lead the way.
Taking action just feel right,
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, marketing newsletter, newsletters, patient newsletter, print newsletter