Newsletters Made For You- Exceptional Living

There are four appalling print newsletter mistakes that you must avoid like the plague if you want to create clients for life.

Here is the first one.

Rule #1:  Never make your business or company the focus of your client newsletter.

This concept is difficult for most business owners to wrap their minds around.  Read my words:  Our clients don’t care about how our business operates!  All they want… all they really care about… is how you can make their life easier, better or happier by the services and products you offer.

I’m sorry… it sounds cold and harsh. But it is an immovable, set-in-stone truth.

The business that ignores this ‘Carved In Stone’ Rule is obvious. It’s the one with the client newsletter only talk about what they do – in painful detail. Their newsletters are the ones that never get opened and usually lead the parade of junk mail to the trash can.

The faster we accept this fact, the faster we will be sending them something they actually want to read.

And you will be on your way to creating a clients for life newsletter.

Next post: What your clients REALLY want to read.

To skyrocketing your profits with newsletter marketing,

David Gruttadaurio
The Print Newsletter Expert