Newsletters Made For You- Exceptional Living

Rule #4: Avoid constipated marketing.

All of your marketing needs to be regular – there can be no blockages or obstructions to getting it out on a regularly; it CANNOT be hit-or-miss.

This rule applies especially to your print newsletter if you want clients-for-life.

Here’s what the dumb businesses do:

They think a client newsletter is a good idea – that’s smart. They grasp the first three rules I have already outlined – that is really smart.

Here’s where they suddenly get dumb:

They want save a buck… and decide to send it out quarterly. They try to disguise their cheapness by calling it a ’seasonal’ newsletter (i.e. Summer, Autumn, etc)

If you don’t send a customer newsletter monthly, don’t send it at all.

Here’s why:

You are fighting against all of the reasons a print newsletter marketing program works.  It keeps your name ‘front and center’ in the mind (and hears) of your customer and patient.

By sending your newsletter monthly, you become part of the pattern of your customer’s lives. They pay their bills monthly, they get their favorite magazines monthly … and they become accustomed to getting your cool, killer, client newsletter monthly.

It becomes an integral part of their familiar routine.

And that, my friend, is how you create clients for life!

Maximize ALL of the benefits of sending a customer and patient newsletter by doing so regularly every single month.

It will pay for itself in spades!

To skyrocketing your profits with newsletter marketing,

David Gruttadaurio
The Print Newsletter Expert

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