Build an Iron Cage Around Your Customers With a Client Newsletter
Tom is an incredible carpet cleaner. He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied.
Yet, two weeks later these same happy customers couldn’t tell you the name of his company if their lives depended upon it. And the next time they need someone to clean their carpet again? They’ll start all over again by looking in the yellow pages.
There is a way you can keep clients for life. All you have to do is…
Publish a Print Client Newsletter
Client newsletters will build an iron cage around your customer or patient so strong, they would never even consider calling your competitors.
You must understand, it doesn’t matter what business you’re in, what service you offer or if you work in a small town or a big city. Life moves at the speed of light. And so does the awareness people have about you and your business. A monthly print customer newsletter will guarantee that you always stay in their ‘awareness path.’
Here’s Why You Must Start Publishing a Client Newsletter Now
FACT: Regular communication with your clients will separate you from the competition.
When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch. They will instantly recognize your company as a cut above the rest.
In addition, your print newsletter is a golden opportunity to thank them again for their business. This thoughtful attention to your customer or patient reinforces the differences between you and the other companies.
BIG FACT: 75% of business (or buying) decisions are based on relationships.
Consumers buy from people they like. Don’t you? Isn’t it enjoyable to buy from someone that’s pleasant and likable? It makes you feel good about your buying decision!
Every time your client receives their newsletter, it’s another opportunity for them to get to know you a little better. A well-written monthly customer newsletter can build client relationships that last a lifetime.
BIGGEST FACT OF ALL: It’s much harder (and more costly) to sell to a new client than a current client.
Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16. However, the probability of selling services to a current customer is 1 in 2.
Despite these impressive statistics, most businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.
Print client newsletters offer an inexpensive, effective marketing tool that you can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide. And it will set your business apart from the competition.
Professionally formatted and well-written customer newsletters are a proven, take-it-to-the-bank marketing strategy. Newsletter marketing will build iron cages of strong relationships around your customers.
And because you have created a clients for life, they will call you over and over again.
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