Can New Pens Save This Business?
“My dental practice is down 40% this year.”
This is what a dentist told one my JV partners recently.
Bill (the JV partner) figured he must have a plan in the works to solve this BIG problem and asks him, “So… what are you doing about it?”
The dentist tells him…
“Well, I had a bunch of new pens made up and I’m handing them out like crazy.”
Yeah, I know. This sounds like a bad joke and I just delivered the punch line… but it is an absolutely true story.
This poor guy is running around in the dark without a flashlight. The recession has him stumped and pretty soon it’s going to have him stomped.
Will a patient or client newsletter fill his chairs this week?
Probably not.
But if he’d been sending his patients monthly newsletters even just three or four months ago, his practice wouldn’t be down at all.
My first piece of advice to him would be start sending direct response postcards NOW!
My second piece of advice is to get the top 20% of his patients in the customer newsletter pipeline ASAP. Client contact that builds relationships is what Exceptional Living newsletter is all about.
Who doesn’t want (or need) clients for life… is your business down this year?
Let’s get to work,
-David Gruttadaurio
“The Print Newsletter Expert”
PS: The December Exceptional Living newsletter is ready for viewing here.
PPS: We just made getting a free account super fast and easy. Check it out.
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About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in
print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are
successfully using his products.
He is the editor of Exceptional living newsletter and a
published author in print and online magazines and blogs.
David and his family live in the small town of Princeton,
Indiana.
Clients for Life, Newsletter, client newsletter, customer newsletter, newsletters, patient newsletter, print newsletter, relationship marketing
