But MY Business is Different
Really… are you sure?
Because the last time I checked, ALL businesses:
1. Have competitors.
2. Must advertise or somehow get people to know about them.
3. Must convince people to buy.
4. Must hang on to their customers.
5. Must attempt to avoid failure while on the path to profitability, wealth and success.
Consumers are just like me and you. They have the same emotions and tendencies as everyone else on the planet.
So how the heck is YOUR business different?
Thinking this way creates a massive roadblock to making any real progress.
Take client newsletters.
You want (need, actually) to keep your clients from wandering off. Plus, you want your customers to buy more – and to buy often.
A company newsletters will accomplish all of that. It’s the highest form of relationship marketing.
And it doesn’t matter what business you are in.
I don’t care if you have a restaurant, sell insurance, pump gas or dig ditches. It doesn’t matter if you live in a big city or a small town.
All businesses either make stuff or they do some stuff. We keep score by how much stuff we sell at the end of the day.
So don’t rip yourself off by allowing this excuse to let you off the hook from actually trying a customer newsletter.
Remember, you are selling to humans, not Vulcans – humans have emotions, and use them to make decisions, no matter what they are buying. So yes, Exceptional Living Newsletter WILL work in your business.
If you haven’t taken me up on my offer, click here to have me send you three cross-industry samples for free.
We have newsletter ideas that work.
-David Gruttadaurio
“The Print Newsletter Expert”
Newsletter, client newsletter, company newsletter, customer newsletter, marketing, marketing newsletter, newsletter ideas, newsletters, print newsletter, relationship marketing