Black Friday: You Need To Know What I Learned Today
We just got in… it was gritty and aggressive.
THREE LESSONS LEARNED:
- Get in, get it, and get out. If you dawdle, you may leave the store on a gurney.
- Guard your stuff. Thieves abound; turn your head for a split second and your hard won prizes can disappear.
- Be prepared to hold your own and NEVER back down. Civility is put on and there are no rules of engagement… so don’t take anything personally.
WHY I’LL NEVER DO IT AGAIN
Yeah… great deals were to be had.
But as I walked out, I had this empty feeling in my gut.
These Big Stores don’t give a damn about me. I know this isn’t a revelation – but the point was driven home with sledgehammer today.
If the stuff I bought doesn’t work – I just got a one way ticket to customer service hell.
If I had bought from a local merchant (and paid the freakin’ extra $100) and have an issue – I go deal with a person face-to-face. I don’t call some guy in India that’s impossible to understand and doesn’t give a rip about me.
WHAT YOU NEED TO KNOW
It doesn’t matter what day of the year it is, ’cause this applies 365 days a year.
It’s customer service; knock-their-socks-off GREAT customer service.
Example: One of my companies charges DOUBLE what my competitors do – and we have no problem staying busy.
Our service just WOW’S our clients – so they call us over and over again.
People want to do business with people. Let your clients ’see’ you every month. A monthly client newsletter set’s the stage for this kind of relationship with your customers.
And it works no matter what business you’re in.
I do 97% of the work; it’s brain dead easy to use with our online newsletter template. Click here to see what I’m talking about.
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, marketing newsletter, newsletter template, newsletters, print newsletter
