Are You Memorable?
One of my businesses is a service company.
I got a call last Friday from one of my clients. Her name is Betty.
She called to answer the trivia question in the December newsletter.
Customers will usually leave their answers in voicemail or email to me. I recognized her name on Caller ID, so I picked up.
After Betty gave me the correct answer, we talked for a few minutes. It was nice chatting with her… I enjoy my customers a lot.
Then she literally shocked me speechless.
Betty was telling me how much she loved reading Exceptional Living (that wasn’t the shock).
Then…
She referred to a little story I told in the monthly “My Corner’ column. It was about texting and how a clerk was texting the entire time we were checking out at the register.
Anyway, while we talked, Betty related this story back to me like she had just read it…
… but I wrote it FOUR MONTHS ago. It was in the August newsletter.
Either she still remembered the story or she had saved the newsletter and read it again recently.
I think it was the former. Betty simply remembered my story from way back in August.
BIG marketing lesson: Include stories in your marketing ’cause stories get remembered and make you memorable.
Why is that? Psychologists tell us stories form the basis of how we think, organize, and remember information.
Telling a compelling story is an art. But don’t worry about being an expert. I’m not. I discovered telling ANY story is better than no story at all.
Give it try in your marketing – be a story teller – become memorable.
BTW: I almost forgot. Betty got her December Exceptional Living 2 ½ weeks ago… and saved it. Kinda interesting, huh? Do your customers save YOUR stuff?
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
PS: Click here to tell me where to send your 3 sample issues of Exceptional Living… if you’re one of the few that haven’t requested them.
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