7 Key Features of a Client-Retaining, Hyper-Responsive Company Newsletter
1. It’s NOT all about you. Never think for a minute what we do is fascinating to our clients. This is difficult for most business owners to wrap their minds around. Accepting this fact is the first step toward sending our customers something they actually want to read.
2. It should be a ‘must read’ for your clients. They should look forward to it every month. If the articles are mind-numbingly boring – people will stop reading. By including involvement features such as puzzles, trivia, contests, etc., you assure it gets read and (most importantly) is acted upon.
3. Make it look professional. You pride yourself on providing professional service. Your customer newsletter must match your reputation. Watch out for typos. Write engaging articles. Have an attractive layout design. Print your newsletter on high-quality paper. The last thing you want is your company newsletter to look like it was published by your 6th grader.
4. Get Personal. Continue the initial connection you made with your client. A personal touch will get your newsletter remembered. Share a bit of yourself with your clients – perhaps tidbits about your family vacation, your hobbies or your pet’s latest antics.
5. Include offers and a call to action. Give people a reason to act NOW. If they wait, they’ll probably do nothing. So make a special offer available only for your clients. And place a deadline on it, for example, for one month only.
6. Be consistent. Don’t get cheap by sending your newsletters quarterly. If that’s you, don’t bother sending anything – you’ll be wasting your money. Also: If you tell your customers to expect a newsletter from you every month, you better do it. If you fail to follow though as promised – your reputation will take a hit.
7. Print it. Yeah, yeah, yeah… print newsletters are more expensive. But think about this: How many companies are willing to do this? Your clients aren’t stupid. They understand the time and money you spend to send them a great newsletter every month – and they appreciate it and will reward you with their business and referrals.
If your client newsletter contains each of these key components – you’ll have to beat your customers off with a stick.
This is take-it-to-the-bank stuff. Why?
Because we have newsletter ideas that work.
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, company newsletter, customer newsletter, newsletter ideas, newsletters, patient newsletter, print newsletter
You write real good.