“I’m just looking.”
You’re probably heard that phrase many times. Indeed, it no doubt rolls off your own tongue when a salesperson approaches and you’re not ready for a conversation.
While “I’m just looking” sometimes means “go away and leave me alone”, it often means “I’m not ready to buy yet… but I will be later.”
Knowing that fact is critical to your entrepreneurial success.
Because sometime in the future, they will be ready to buy.
So the question then becomes: Will you be ready to sell?
Unless you’ve kept in touch with them in the meantime, there’s a good chance your customer will go somewhere else. Why wouldn’t they? You’ve given them no reason to remember you.
This is where customer newsletters (and other keep-in-touch marketing methods) are so valuable.
Because when you keep in contact with someone – not by saying “are you ready to buy yet?” but by informing, educating and entertaining – they’ll know where to come when the time is right.
Here’s a real-world example: I recently sold $253 of services to customer I had not heard from in four years. Although it cost me about $96.00 to send her a monthly client newsletter for FOUR YEARS, I was the one she called when the time was right again.
Plus, she referred me to two other new clients during the past four years. Each of those people gave us 6 referrals.
What do you think? Was it worth persistently staying in contact with this customer?
Start regular communication with your customer or patient with a newsletter… and get that second sale. It will not only be easier than the first, it will also be more profitable because you have the beginnings of a relationship.
My Exceptional Living Newsletter makes sending a monthly client newsletter quick, easy, painless, and profitable. Our newsletter template is online and 95% Done For You.
We do all of the heavy lifting for you.
Let’s make it happen.
David Gruttadaurio
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