How To Get Magical Powers Of Persuasion
As entrepreneurs, our job is really pretty simple: We try to get people to do what we want.
Some guys make this look easy.
Everyone knows at least one person who can persuade anyone on just about anything.
You know what I mean… he’s guy (or gal) who can “sell iceboxes to Eskimos.”
Would having this ability would be good for your business?
Well, here’s the big secret…
“Enter the conversation already taking place in your customer’s mind.”
In other words: The easiest way to persuade someone is with whatever is ALREADY influencing them.
If you get in synch with them… they WILL listen to what you have to say.
Take the economy as an example. Here’s what a survey recently revealed about the American people:
– 87% are worried about the future of the country.
– 61% feel that they “did everything right and still lost”.
– And 65% “can’t believe this happened to us today in America.”
So, what’s the conversation going on in most people’s heads?
Disbelief, Fear and Anger
So begin collecting the words, phrases and ideas your market uses. Speak back to them with their own words.
Pay attention to what’s being discussed in the newspapers, on Twitter, Facebook, etc.
Think about how you can solve their problems…quickly… easily… and simply.
When your marketing strikes this kind of chord with your clients, they will be nodding their heads, slapping the table top, and saying, “Yes! That’s exactly how I feel!”
And when that happens, they will do anything you ask.
Because whatever you ask is going to be exactly aligned with what they already want.
Then, use your new-found magical persuasive power in ALL of your marketing… postcards, letters and of course, your monthly client newsletter.
But only use your powers for good… like increasing profits and winning clients for life.
Let’s get to work,
-David Gruttadaurio
“The Print Newsletter Expert”
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