What You Can Learn From The Killer
He was young, both stupid AND smart, and played a killer piano.
Jerry Lee Lewis was called the killer since he was baby in Louisiana. But he lived up to that name with his music. He was rock & roll’s first great wild man.
He knew the value of branding. So, he often mentioned himself in his songs – something no one had thought about doing.
He was a marketing genius.
Here’s an example. Check out how his song “Lewis Boogie” begins (featured in the film, Walk the Line):
My name is Jerry Lee Lewis,
come from Louisiana
I’m gonna do you a little boogie
on this here piano
Doing mighty fine, I’m gonna make you shake it
I’ll make you do it,
and make you do it, until you break it
It’s called the Lewis boogie, in the Lewis way
Lord, I do my little boogie woogie every day
How’s that for self-promotion and branding? He did this throughout his career.
BIG marketing lesson from the killer:
It’s OK to talk about YOU.
Don’t do it your marketing ads… because all people really care about is ‘ME’.
But you CAN mention yourself so people can identify with you. They get to know you. And they begin to like you.
This is what newsletter marketing is all about. You start a relationship with a customer to create clients for life.
BTW: I have a killer newsletter called Exceptional Living.
I want to prove it to you. I want to send you… not one… not two… but THREE real issues of Exceptional Living newsletter.
FREE… as in no strings attached. Absolutely zero obligation. I’ll never mail you anything again unless you OK it first.
Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:
Just click here. Then, let me know where to send your free three issues.
That’s it. Simple and easy. I’ll send it to you at my cost.
Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, client newsletter, customer newsletter, customer newsletters, direct response marketing, marketing newsletter, newsletters, patient newsletter, print newsletter, relationship marketing
