Ruthless Rob Was Stunned – I Was Just Surprised
Got a call from Ruthless Rob this week.
He’s a good marketer. He understands direct response marketing. Plus he writes some pretty good copy.
Rob is a ruthless maniac about his marketing ROI. He tracks EVERYTHING. If that sucker isn’t performing, it’s history.
He’s been using Exceptional Living company newsletter for months, but he sent it as a PDF attachment in his emails.
Since he watches his marketing like a hawk, he knew the attachment wasn’t getting opened – in fact his emails were rarely opened.
So he took the ‘print newsletter’ plunge. He went to WebtoPrintIQ and created his October customer newsletter and uploaded his list. Then I printed and mailed it for him.
Here’s why he was stunned…
He got an 11 to 1 ROI, right out of the gate. Not only did they act on his offer, they called and emailed him raving how awesome it was.
Exceptional Living was a monster hit with his clients.
At first I was surprised.
I tell our customers it takes time to build anticipation, to get their clients ‘in the groove’ as it were. Typically it takes about 3 – 4 months before it really takes off.
Then it hit me…
Rob’s clients were hyper responsive. They had been trained to react to his offers because of his direct response marketing. Exceptional Living customer newsletter was just the icing on the cake to his customers.
Sometimes I love being wrong.
Taking action just feels right,
- David Gruttadaurio
“The Print Newsletter Expert”
client newsletter, company newsletter, customer newsletter, direct response marketing, print newsletter