Newsletters Made For You- Exceptional Living

Back when I was a kid, shopping was a social event.

Dad went to the same hardware store every Saturday. He’d buy stuff, of course.  But the store owner usually asked dad to have a cup of coffee  with him.

For the life of me, I can’t remember his name – but I do remember that he smiled a lot.

Who knows… maybe that was all part of his plan…

The hardware guy had a talent for developing a bond with his customers. Today it’s called building a client relationship.

No one knew about customer newsletters in those days. Looking back, I guess you could say he used a verbal newsletter.

He was quick with a story or a joke. He’d chat about current events. And he always mentioned who shopped earlier that day (testimonials?).

He did everything a customer newsletter is supposed to do.

Exceptional Living newsletter is just like that… kinda like you’re dropping in for coffee with your clients.

It provides a ton of interesting info, told in fun and easy to read way.  It’s all about having a conversation with someone.

I guess it doesn’t matter what decade you live in. Creating clients for life just comes naturally to an entrepreneur.

Exceptional Living makes it easy.  And getting started is free, fast and easy.

Get a conversation going over a cup of coffee with your customers, starting with the February issue.

BTW: There’s a great article on page two on how passwords get cracked.  You’ll change you passwords after reading it. I did.

You can check it out here.

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”

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Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.

For example, if you were an ‘Oldsmobile’ man, you bought Oldsmobile vehicles until the day you died.

Brand loyalty ran deep.  It was taught to children; and then passed on to the grandchildren.

When I was a kid, we used to go to the same neighborhood restaurant every Sunday like clockwork. If we missed a week, the owner would call to make sure we were ok.

He did it because he was really concerned about us, not because he didn’t get our money that week.

But that was then… and this is now.

Consumers today will desert you at the drop of a hat.

These new rules cut across entire industries and into the big cities and small towns.

A marketing plan from 1980 just doesn’t work anymore.

This is what has NOT changed:

75% of all buying decisions are STILL based on relationships.

Today we just have to work much harder now to earn (and keep) the loyalty of our clients.

Communication is the starting point of all relationships.  A client newsletter is the most powerful way to communicate to your customers.

Here’s why customer newsletters work:

Every time your client gets your newsletter, it’s another chance to get to know you better. And the better they know you, the more they will like you.

Consumers will buy over and over from people they like. Don’t you?  It’s becomes an enjoyable, pleasant and likable experience. It makes you feel good about your buying decision.

A customer newsletter sent regularly (key word) and that is interesting (another key word) has the marketing magic to accomplish this. If done properly, it can create relationships that last a lifetime.

If you haven’t looked at Exceptional Living lately, perhaps it’s time to add it to your marketing arsenal.

It’s how you can dominate your market.

- David Gruttadaurio
“The Print Newsletter Expert”

PS:  Click here to have me send you three free samples of Exceptional Living today.

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Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.

If you were an ‘Oldsmobile’ man, you bought Oldsmobiles until the day you died.

Brand loyalty ran deep and was taught to children – even down to grandchildren.

When I was a kid we used to go to the same restaurant every week in our neighborhood. Like clockwork. If we missed a week, the owner called to make sure we were ok.

He did it because he was really concerned about us, not because he didn’t get our money that week.

But that was then – and this is now…

Consumers today desert you at the drop of a hat.

These new rules cut across entire industries and into big cities and small towns.

A marketing plan from 1970 just doesn’t work anymore.

What HAS NOT changed is that 75% of all buying decisions are STILL based on relationships.

**We just have to work harder to earn (and keep) the loyalty of our clients.

Communication is the key to any relationship.  A client newsletter is the most powerful way to communicate to your customers.

Here’s why it works:

Every time your client gets your newsletter, it’s another chance to get to know you a little better.

Consumers will buy over and over from people they like. Don’t you?  It’s enjoyable buying from someone pleasant and likable.

It makes you feel good about your buying decision.

If you haven’t looked at Exceptional Living, maybe it’s time to check it out.

It’s a marketing tool for modern times.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here to get three multi-industry issues sent to you.

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He was young, both stupid AND smart, and played a killer piano.

Jerry Lee Lewis was called the killer since he was baby in Louisiana. But he lived up to that name with his music. He was rock & roll’s first great wild man.

He knew the value of branding. So, he often mentioned himself in his songs – something no one had thought about doing.

He was a marketing genius.

Here’s an example. Check out how his song “Lewis Boogie” begins (featured in the film, Walk the Line):

My name is Jerry Lee Lewis,
come from Louisiana
I’m gonna do you a little boogie
on this here piano
Doing mighty fine, I’m gonna make you shake it
I’ll make you do it,
and make you do it, until you break it
It’s called the Lewis boogie, in the Lewis way
Lord, I do my little boogie woogie every day

How’s that for self-promotion and branding? He did this throughout his career.

BIG marketing lesson from the killer:

It’s OK to talk about YOU.

Don’t do it your marketing ads… because all people really care about is ‘ME’.

But you CAN mention yourself so people can identify with you. They get to know you. And they begin to like you.

This is what newsletter marketing is all about. You start a relationship with a customer to create clients for life.

BTW: I have a killer newsletter called Exceptional Living.

I want to prove it to you. I want to send you… not one… not two… but THREE real issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation. I’ll never mail you anything again unless you OK it first.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.  Then, let me know where to send your free three issues.

That’s it. Simple and easy. I’ll send it to you at my cost.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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Yep… a lesson from the Golf God himself. But it wasn’t about golf.

Here’s the skinny: You probably know Tiger is a notoriously media-shy guy. So when I saw his name in the news – so scandalously – it was quite a shock.

I want be real clear: I don’t give a rats heinie about what he did or didn’t do.

But Tiger DID teach me an important lesson…

Good, bad or ugly – just tell the truth…full disclosure, baby!

It’s impossible to hide ANYTHING from 1000 bloodhounds on your trail. They’ll probe, pick and downright dissect you until they find something.

Here’s how my lesson taught by the Tiger affects YOU:

I’ve been telling you for awhile now about Exceptional Living, right?

–  How it’s a different kind of client newsletter.
–  That it’s a print newsletter that could be considered a ‘newsmagazine.’
–  It creates clients for life and generates tons of referrals…

…blah, blah, blah.

It’s time for full disclosure ’cause I’m not sure you believe me.

I want to prove it to you. I want to mail you… not one… not two… but THREE real, hold ‘em-in-your-hand issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation.

I’ll never mail you anything again… ever, unless YOU ask me to.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.

This is what will happen: You won’t leave my website. You’ll just go to another page.  Then, just tell me where to mail your free three issues.

That’s it. Simple and easy. I’ll send them to you at my cost – but NO cost to you.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Just tell me where to send them. It’s in the interests of full disclosure… right, Tiger?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here now for your totally no-strings-attached 3 FREE newsletter samples.

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“My dental practice is down 40% this year.”

This is what a dentist told one my JV partners recently.

Bill (the JV partner) figured he must have a plan in the works to solve this BIG problem and asks him, “So… what are you doing about it?”

The dentist tells him…

“Well, I had a bunch of new pens made up and I’m handing them out like crazy.”

Yeah, I know. This sounds like a bad joke and I just delivered the punch line… but it is an absolutely true story.

This poor guy is running around in the dark without a flashlight. The recession has him stumped and pretty soon it’s going to have him stomped.

Will a patient or client newsletter fill his chairs this week?

Probably not.

But if he’d been sending his patients monthly newsletters even just three or four months ago, his practice wouldn’t be down at all.

My first piece of advice to him would be start sending direct response postcards NOW!

My second piece of advice is to get the top 20% of his patients in the customer newsletter pipeline ASAP. Client contact that builds relationships is what Exceptional Living newsletter is all about.

Who doesn’t want (or need) clients for life… is your business down this year?

Let’s get to work,

-David Gruttadaurio
“The Print Newsletter Expert”

PS:  The December Exceptional Living newsletter is ready for viewing here.
PPS: We just made getting a free account super fast and easy.  Check it out.

————————————————————————–

About David Gruttadaurio

David Gruttadaurio is widely recognized as the expert in
print newsletter marketing and relationship-based marketing.

David now has clients from around the world who are
successfully using his products.

He is the editor of Exceptional living newsletter and a
published author in print and online magazines and blogs.

David and his family live in the small town of Princeton,
Indiana.

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I just received an interesting email.

A guy in NY is thinking about using Exceptional Living print newsletter at WebtoPrintIQ.com.

He signed up for his free account and was ready to get started.

But he wanted to send a newsletter every quarter instead of each month.

I asked him, “Why only every quarter?” 

“I don’t want to pester my customers.”

Hmmm. This is not a good sign.

Here’s why…

If you think contacting your clients regularly is pestering them, then you probably shouldn’t send them anything, including a monthly customer newsletter.

From his comment, it was clear he was still doing business the old way… and his mindset reflected that.

In the past, marketers intruded on people with their marketing message.  They would butt in and say, “buy my stuff… hire me today”.

It was all about ‘me, me, me.’

Make no mistake… THAT is pestering. It’s like the whiney kid who can’t go through a checkout line without pleading for (and then demanding) a candy bar.

A client newsletter that is really a sales letter doesn’t deserve to mailed, much less read.

I’m not saying there isn’t any selling in Exceptional Living. There is… but it’s understated… and it’s NOT the theme of the newsletter.

Here is the BEST way to communicate with your clients:

Create a newsletter that will help them do their jobs better… make their life easier… and add a little entertainment and fun to their day.

A newsletter like this isn’t considered irritating. Heck, if your newsletter is packed with great content, they’ll even look forward to getting it each month.

Here’s my promise to you: If you do this, people WILL read your newsletter. In fact, they will love reading it.

So not only do you avoid The Pester Principle, but in the minds of your customers, you become a trusted friend and counselor.

This, my friend, is called a relationship.

This is a very, very good place to be.

Why?

Because a company built upon relationship marketing will be sheltered from any economic storm and it will continue to prosper.

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”

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“My dental practice is down 40% this year.”

This is what a dentist told one my JV partners recently.

Bill (the JV partner) figures he must have a plan in the works to solve this BIG problem and asks him, “So… what are you doing about it?”

The dentist tells him: “Well, I had a bunch of new pens made up and I’m handing them out like crazy.”

I know. This sounds like a bad joke and I just delivered the punch line… but it is an absolutely true story.

This poor guy is running around in the dark without a flashlight. The recession has him stumped and pretty soon it’s going to have him stomped.

Will a patient or client newsletter fill his chairs this week?

Probably not.

But if he’d been sending his patients monthly newsletters even just three or four months ago, his practice wouldn’t be down at all.

My first piece of advice to him would be start sending direct response postcards NOW!

The second piece of advice is for him to sign up for his free account at WebtoPrintIQ.com ASAP and get the top 20% of his patients in the customer newsletter pipeline.

Client contact that builds relationships is what Exceptional Living newsletter is all about. Who doesn’t want Clients For Life?

Is your business down this year?

Let’s get to work.

-David Gruttadaurio

“The Print Newsletter Expert”

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Making a sale is a happy event. But magazine publisher have known for decades the true celebrating begins when you get the second order from your customer.

Here’s why:

Magazine publishers have known for decades that their renewal rate goes up dramatically after the first renewal. 65 out of 100 new subscribers will re-subscribe. And after that, 85 percent of subscribers will renew. Those numbers are similar for any business that has a customer, client or patient.

Magazine publishers also know regular and frequent communication will increase first time renewals to around 80 percent and other renewals to over 90 percent.

Imagine what this kind of client retention would do for YOUR business!

So enjoy that new sale of your product or service.  But the true reason to feast and make merry is not until your customer purchases for the second time. Only then do you have the beginning of a buying habit (i.e. clients for life).

That, my friend, is called customer retention.

And nothing works as effectively at generating more repeat business as a monthly customer newsletter.

My Exceptional Living Newsletter makes sending a monthly client newsletter quick, easy, painless, and profitable. Our newsletter template is online and 95% Done For You.

So, start regular communication with your customer or patient… and get that second sale. It will not only be easier than the first, it will also be more profitable because you have the beginnings of a relationship.

If producing a full blown newsletter on your own is just too daunting, head over and check out my hot new customer relationship, business building tool, WebtoPrintIQ.

Just sign up for your FREE account – We do all of the heavy lifting for you.

Let’s make it happen.

-David Gruttadaurio
“The Print Newsletter Expert”

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We like to think we’re unforgettable.  The truth is, most of our customers forget us pretty darn quick.

Our challenge is to be extraordinary…  so exceptional that our clients think about us even when they DON’T need our services our products.

We do this by building familiarity with our customers.

One way to make this happen is with a tag line – a simple phrase that people can use to remember you and what you do.

Find inspiration from the top ten advertising slogans of the 20th century, identified by Advertising Age magazine.

1.  Diamonds are forever (DeBeers)
2.  Just do it (Nike)
3.  The pause that refreshes (Coca-Cola)
4.  Tastes great, less filling (Miller Lite)
5.  We try harder (Avis)
6.  Good to the last drop (Maxwell House)
7.  Breakfast of champions (Wheaties)
8.  Does she … or doesn’t she? (Clairol)
9.  When it rains it pours (Morton Salt)
10.Where’s the beef? (Wendy’s)

Here are the top ten TV ad slogans of the last century:

1.  You deserve a break today (McDonalds)
2.  Be all that you can be (U.S. Army)
3.  Pepsi Cola Hits the Spot (Pepsi Cola)
4.  M’m, M’m good (Campbell’s)
5.  See the USA in your Chevrolet (GM)
6.  I wish I was an Oscar Meyer Wiener (Oscar Meyer)
7.  Double your pleasure, double your fun (Wrigley’s Doublemint Gum)
8.  Winston tastes good like a cigarette should (Winston)
9.  It’s the Real Thing (Coca Cola)
10.A little dab’ll do ya (Brylcreem)

Look at these lists again. Most of these slogans haven’t been used in decades. Winston Cigarettes hasn’t used their slogan since 1971. McDonald’s stopped using “You deserve a break today” in 1983.  Yet many people can still identify the company by just saying the slogan.

Here’s the thing about big companies:  They can abandon things that work because they have huge advertising budgets.  You don’t.

So stay with things that work.

An example of this is a customer newsletter. It can also build strong familiarity with your clients – and it will do this every single month you send it to them.

Got a great slogan? Plaster all over your client or patient newsletter!

Print customer newsletters are not perceived as regular marketing. They’re seen and read as being informative and fun rather than simple advertising. People keep them longer and will often pass your newsletter on to friends, neighbors and associates -  it’s a great way for your business to get referrals.

You need to use everything you can to create familiarity in mind of your customer or patient.  When the time comes and they are ready to buy – YOU will be the only business they think of.

That’s how you build  a relationship and get clients for life.

Let’s make it happen,

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Like what you read? Tell me (leave a comment) and tell others (retweet me).

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