Both relationships require a bunch of effort to be successful.

Both also need good communication skills.

If the customer relationship is nurtured, it will grow stronger. Just like a real romance, it can last a lifetime.

Many entrepreneurs disagree. They think it’s a waste of time and money to develop a customer relationship.

Instead, they are constantly on the prowl for new customers only.

That’s a really, really dumb thing to do.

Here’s why:

Most businesses ignore their CURRENT clients in the process.

BTW: Every business needs new clients – just not at the expense of overlooking your current customers.

Did you know it costs six times more to get a new prospect to buy your service or product than it does a current client?

What does this tell you?

When a client relationship is ‘romanced’, it continues to be productive, long-lasting and (most importantly) very profitable. Yep… even in a recession.

Marketing to them consistently is not a business cost – it’s an investment.

NEVER look at just the ‘cost’, look at your return on investment (ROI).

For example, would you spend $1000 to make $10,000?

A 10-to-1 ROI is a no-brainer, right?

That’s how you should look at relationship marketing – or ‘romancing’ the client – as a smart investment.

A customer newsletter – or a patient newsletter – has the marketing magic to easily accomplish this for you.

Try Exceptional Living client newsletter for free – the first month is on me.

Your clients will ADORE you for it!

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”