How Romancing the Client Will Preserve That Lovin’ Feelin’
Romancing the client is a lot like a real romance.
Both relationships require a bunch of effort to be successful.
Both also need good communication skills.
If the customer relationship is nurtured, it will grow stronger. Just like a real romance, it can last a lifetime.
Many entrepreneurs disagree. They think it’s a waste of time and money to develop a customer relationship.
Instead, they are constantly on the prowl for new customers only.
That’s a really, really dumb thing to do.
Here’s why:
Most businesses ignore their CURRENT clients in the process.
BTW: Every business needs new clients – just not at the expense of overlooking your current customers.
Did you know it costs six times more to get a new prospect to buy your service or product than it does a current client?
What does this tell you?
When a client relationship is ‘romanced’, it continues to be productive, long-lasting and (most importantly) very profitable. Yep… even in a recession.
Marketing to them consistently is not a business cost – it’s an investment.
NEVER look at just the ‘cost’, look at your return on investment (ROI).
For example, would you spend $1000 to make $10,000?
A 10-to-1 ROI is a no-brainer, right?
That’s how you should look at relationship marketing – or ‘romancing’ the client – as a smart investment.
A customer newsletter – or a patient newsletter – has the marketing magic to easily accomplish this for you.
Try Exceptional Living client newsletter for free – the first month is on me.
Your clients will ADORE you for it!
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
Clients for Life, Newsletter, client newsletter, customer newsletter, marketing newsletter, newsletters, patient newsletter, print newsletter, recession
