Why You Gotta Sweat The Small Stuff
Disney does details.
That’s one of the things we learned at my mastermind meeting at Disney World with Andrew Lock.
Disney really sweats the details… big time.
Here’s one example:
At Walt Disney World, you’ve probably never noticed the sidewalks are a distinct pinkish color. And the curbs and streets are a particular shade of gray.
It’s all by design.
Disney commissioned Kodak to do a color analysis. The idea was to determine the best colors to provide optimum color contrast when photos were taken in the park.
Why care about this?
Because when guests take pictures, the photos would look their best at Disney. They wanted to provide the best possible ‘experience’. Disney wanted the pictures from THEIR park to ‘look better’ than they would anywhere else.
For entrepreneurs, there’s no such thing as an unimportant detail. Small details add up fast to create the ‘big picture’ of your company.
Take your company newsletter. Most newsletters are ‘thrown together’. The usual objective is to stuff content in as fast as possible and get that sucker in the mail.
Now compare that mindset with the July issue of Exceptional Living company newsletter:
http://newslettersmadeforyou.com/company-newsletters
The content is calculated to INVOLVE your customer… in eight different ways, to be exact.
We sweat the details so you don’t have to worry about it. That’s relationship marketing made easy!
Our newsletter ideas WILL make you money.
– David Gruttadaurio
The Print Newsletter Expert”
PS: Have a SAFE and FUN holiday weekend!
————————————————————–
About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are successfully using his products.
He is the editor of Exceptional Living newsletter and a published author in print and online magazines and blogs.
David and his family live in the small town of Princeton, Indiana.
Copyright 2010
company newsletter, newsletter marketing, print newsletter, relationship marketing