Now Is The Time To Go Postal
Don’t worry… berserk violence isn’t required.
People today are mailing less. A lot less.
As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.
From 213 billion pieces in 2006 to 177 billion last year.
BTW: Those numbers are staggering. Now you know why our mail occasionally takes a ‘left turn’ on us. Overall, the U. S. Postal Service is incredibly reliable.
Anyway, this means that your marketing will stand out even more in your prospects and clients mail boxes.
And it will get even better. Volume is expected to drop to 150 billion by 2020.
This is good news, indeed.
Now is the time to step up your print marketing. While everyone is falling back to email-only marketing, your mail will definitely get noticed.
This is why company newsletter marketing is so hot. No one is doing them… including your competitors.
Some biz owners think they’re hopelessly old school. Others may have tried client newsletters and failed (they’re harder than they look).
Most entrepreneurs think of printed newsletters as quaint old things, like handwritten letters or electric typewriters. So while marketing certainly isn’t exempt from fads, client newsletters are absolutely evergreen.
And if you do it right, your customers will actually look forward to getting their client newsletter each month. It’s relationship marketing at it’s very best.
Exceptional Living is now only $1.49 each – printed, personalized, addressed and mailed first class.
Activate your free account and jump in. You can play with the cool editing features, upload images to your account, etc.
You don’t pay a dime until you decide that you want to place an order. In the meantime kick the tires on our free newsletter templates.
If you do choose to order, for less than 18 bucks a year per client, you can keep in touch every month and build your customer relationships.
I’m hard at work on April’s issue of Exceptional Living. It should be ready for viewing in the next few days.
I’ll keep you ‘posted (pun intended).
Taking action just feel right.
- David Gruttadaurio
“The Print Newsletter Expert”
PS: Save $77! I’ll waive your first month’s subscription of Exceptional Living print newsletter!
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Copyright 2010
This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio
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