Newsletters Made For You- Exceptional Living

Don’t worry… berserk violence isn’t required.

People today are mailing less.  A lot less.

As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.

From 213 billion pieces in 2006 to 177 billion last year.

BTW:  Those numbers are staggering. Now you know why our mail occasionally takes a ‘left turn’ on us. Overall, the U. S. Postal Service is incredibly reliable.

Anyway, this means that your marketing will stand out even more in your prospects and clients mail boxes.

And it will get even better. Volume is expected to drop to 150 billion by 2020.

This is good news, indeed.

Now is the time to step up your print marketing. While everyone is falling back to email-only marketing, your mail will definitely get noticed.

This is why newsletter marketing is so hot. No one is doing them… including your competitors.

Some biz owners think they’re hopelessly old school. Others may have tried client newsletters and failed (they’re harder than they look).

Most entrepreneurs think of printed newsletters as quaint old things, like handwritten letters or electric typewriters. So while marketing certainly isn’t exempt from fads, client newsletters are absolutely evergreen.

And if you do it right, your customers will actually look forward to getting their client newsletter each month.

Exceptional Living is now only $1.49 each – printed, personalized, addressed and mailed first class.

Activate your free account and jump in. You can play with the cool editing features, upload images to your account, etc.

You don’t pay a dime until you decide that you want to place an order. In the meantime kick the tires on our free newsletter templates.

If you do choose to order, for less than 18 bucks a year per client, you can keep in touch every month and build your customer relationships.

I’m hard at work on April’s issue of Exceptional Living. It should be ready for viewing in the next few days.

I’ll keep you ‘posted (pun intended).

Taking action just feel right.

-  David Gruttadaurio
“The Print Newsletter Expert”

PS: Save $77! I’ll waive your first month’s subscription of Exceptional Living print newsletter!

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Copyright 2010

This post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio

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Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.

If you were an ‘Oldsmobile’ man, you bought Oldsmobiles until the day you died.

Brand loyalty ran deep and was taught to children – even down to grandchildren.

When I was a kid we used to go to the same restaurant every week in our neighborhood. Like clockwork. If we missed a week, the owner called to make sure we were ok.

He did it because he was really concerned about us, not because he didn’t get our money that week.

But that was then – and this is now…

Consumers today desert you at the drop of a hat.

These new rules cut across entire industries and into big cities and small towns.

A marketing plan from 1970 just doesn’t work anymore.

What HAS NOT changed is that 75% of all buying decisions are STILL based on relationships.

**We just have to work harder to earn (and keep) the loyalty of our clients.

Communication is the key to any relationship.  A client newsletter is the most powerful way to communicate to your customers.

Here’s why it works:

Every time your client gets your newsletter, it’s another chance to get to know you a little better.

Consumers will buy over and over from people they like. Don’t you?  It’s enjoyable buying from someone pleasant and likable.

It makes you feel good about your buying decision.

If you haven’t looked at Exceptional Living, maybe it’s time to check it out.

It’s a marketing tool for modern times.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here to get three multi-industry issues sent to you.

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So, the first work week of 2010 now under way.

I realize you’re serious as a heart attack about your business.

So you probably have a list of things to get done this year. Entrepreneurial NYR’s, as it were.

Here’s the bad news: 94 % of your fellow marketers won’t follow through.

It’s not their fault. They get busy with life again. They go back to their old habits. You know the drill.

The good news is I’m betting YOU have nailed the 6% Success Solution.

Tony Robbins’ put it this way, “If you do what you’ve always done, you’ll get what you’ve always gotten.”

This way Einstein’s take on the 6% Solution: “The definition of insanity is doing the same thing over and over again and expecting different results.”

The point?

Implementation, my friend. The only way to be part of that 6% is to pull yourself up by the bootstraps and make it happen.

The bottom line in business is the bottom line… PROFIT.

The best way to get there is with increased sales. The best way to do THAT is to develop your relationship with the top 20% of your clients.

Market the hell out them. Really. At Done For You Printing, we call it relentless marketing.

Throw in a killer monthly newsletter and you become a marketing god… with all of the riches and trappings that go with it.

Here’s to making it happen,

- David Gruttadaurio
“The Print Newsletter Expert”

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As entrepreneurs, our job is really pretty simple: We try to get people to do what we want.

Some guys make this look easy.

Everyone knows at least one person who can persuade anyone on just about anything.

You know what I mean… he’s guy (or gal) who can “sell iceboxes to Eskimos.”

Would having this ability would be good for your business?

Well, here’s the big secret…

“Enter the conversation already taking place in your customer’s mind.”

In other words: The easiest way to persuade someone is with whatever is ALREADY influencing them.

If you get in synch with them… they WILL listen to what you have to say.

Take the economy as an example. Here’s what a survey recently revealed about the American people:

– 87% are worried about the future of the country.

– 61% feel that they “did everything right and still lost”.

– And 65% “can’t believe this happened to us today in America.”

So, what’s the conversation going on in most people’s heads?

Disbelief, Fear and Anger

So begin collecting the words, phrases and ideas your market uses. Speak back to them with their own words.

Pay attention to what’s being discussed in the newspapers, on Twitter, Facebook, etc.

Think about how you can solve their problems…quickly… easily… and simply.

When your marketing strikes this kind of chord with your clients, they will be nodding their heads, slapping the table top, and saying, “Yes! That’s exactly how I feel!”

And when that happens, they will do anything you ask.

Because whatever you ask is going to be exactly aligned with what they already want.

Then, use your new-found magical persuasive power in ALL of your marketing… postcards, letters and of course, your monthly client newsletter.

But only use your powers for good… like increasing profits and winning clients for life.

Let’s get to work,

-David Gruttadaurio
“The Print Newsletter Expert”

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He was young, both stupid AND smart, and played a killer piano.

Jerry Lee Lewis was called the killer since he was baby in Louisiana. But he lived up to that name with his music. He was rock & roll’s first great wild man.

He knew the value of branding. So, he often mentioned himself in his songs – something no one had thought about doing.

He was a marketing genius.

Here’s an example. Check out how his song “Lewis Boogie” begins (featured in the film, Walk the Line):

My name is Jerry Lee Lewis,
come from Louisiana
I’m gonna do you a little boogie
on this here piano
Doing mighty fine, I’m gonna make you shake it
I’ll make you do it,
and make you do it, until you break it
It’s called the Lewis boogie, in the Lewis way
Lord, I do my little boogie woogie every day

How’s that for self-promotion and branding? He did this throughout his career.

BIG marketing lesson from the killer:

It’s OK to talk about YOU.

Don’t do it your marketing ads… because all people really care about is ‘ME’.

But you CAN mention yourself so people can identify with you. They get to know you. And they begin to like you.

This is what newsletter marketing is all about. You start a relationship with a customer to create clients for life.

BTW: I have a killer newsletter called Exceptional Living.

I want to prove it to you. I want to send you… not one… not two… but THREE real issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation. I’ll never mail you anything again unless you OK it first.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.  Then, let me know where to send your free three issues.

That’s it. Simple and easy. I’ll send it to you at my cost.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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Odds are you don’t know.

Here’s why I say this:

Most marketing is based on getting people to care about stuff they just don’t care about.

Example: People don’t care about plumbing. Talking about how long you’ve been in business or your great equipment will not make them buy.

This is important to the plumber. But it’s NOT important to your customer… Really.

These are three things to get much better results…

1.  WHAT you say matters a lot. Great marketing isn’t about you or your product and services. It’s about speaking to a need. Tell them how their life will be better.

2.  HOW you say it matters. Keep it simple. Talk like a person, not an industry catalog or brochure. People don’t say, “I have determined I need professional plumbing assistance.” They say, “My pipes are busted; get your butt over here fast.”

3.  It’s NOT about you. Speak to what the customer ALREADY cares about. I can’t imagine anyone having an unfilled desire to have a ‘Free 11 Point Plumbing Inspection.’  But every homeowner in America has nightmares of waking up to basement full of water.

These same reasons  are why Exceptional Living is unlike any customer newsletter out there.

It talks about what your customers are interested in. It’s a fun and interesting distraction for them.

Yes, it sells. But low key and under-the-radar.

Its style of writing is remarkably similar to these emails.  Not a coincidence, by the way.

The December issue of Exceptional Living will be ready this week. Your customers will love it.

I’ll keep you posted.

Let’s get to work,

- David Gruttadaurio
“The Print Newsletter Expert”

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‘Cheers’ was the place where “everybody knows your name.”

In marketing, there aren’t too many things more important than the Cheers Factor.

Here’s why…

If people don’t know you, they won’t trust you. And they until they trust you, they aren’t going to spend a dime with you.

It’s that simple. No trust – no sale.

Obviously your first marketing mission is to get known. Once your client knows something about you, the door to trust is opened, which leads to sales, referrals and profits.

Fortunately, getting known isn’t that hard. For proof of this, just look at Paris Hilton and all those Kardashians. If THEY can become famous, anyone can be become well-known.

So while its great if “everybody knows your name”, getting those same people to trust and to like you is much more difficult.

This is where a customer newsletter like Exceptional Living is extremely valuable to you. It’s the ultimate portal to creating a trusting client relationship.

Here’s why this is important:

Gallup Poll research shows that the key to wooing customers isn’t product or even price. It’s emotion.

A newsletter that reveals your own emotional engagement leads to a more loyal and profitable customer list. People go out of their way to deal with someone whose values they respect, whose style they like, and whose sincerity they appreciate.

When people believe in you, they demonstrate it with their loyalty and by bringing in more business to you.

Exceptional Living does this in many ways. The best example is right on the first page, with the ‘My Corner’ column.

The October issue talked about the Despicable Pet Owner. Buttons were pushed and people responded. It generated a ton of emotionally-charged calls and emails to our office.

It also increased sales by 27% over the previous month.

Check out what the fuss was all about.  You can read the October issue.

Just go to WebtoPrintIQ, activate your free account and check out Exceptional Living.

While you are there, you can also view the issue coming up in November and even inspect the September issue as well.

Taking action just feel right.

- David Gruttadaurio
“The Print Newsletter Expert”

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“My dental practice is down 40% this year.”

This is what a dentist told one my JV partners recently.

Bill (the JV partner) figures he must have a plan in the works to solve this BIG problem and asks him, “So… what are you doing about it?”

The dentist tells him: “Well, I had a bunch of new pens made up and I’m handing them out like crazy.”

I know. This sounds like a bad joke and I just delivered the punch line… but it is an absolutely true story.

This poor guy is running around in the dark without a flashlight. The recession has him stumped and pretty soon it’s going to have him stomped.

Will a patient or client newsletter fill his chairs this week?

Probably not.

But if he’d been sending his patients monthly newsletters even just three or four months ago, his practice wouldn’t be down at all.

My first piece of advice to him would be start sending direct response postcards NOW!

The second piece of advice is for him to sign up for his free account at WebtoPrintIQ.com ASAP and get the top 20% of his patients in the customer newsletter pipeline.

Client contact that builds relationships is what Exceptional Living newsletter is all about. Who doesn’t want Clients For Life?

Is your business down this year?

Let’s get to work.

-David Gruttadaurio

“The Print Newsletter Expert”

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1.   It’s NOT all about you. Never think for a minute what we do is fascinating to our clients. This is difficult for most business owners to wrap their minds around.  Accepting this fact is the first step toward sending our customers something they actually want to read.

2.   It should be a ‘must read’ for your clients. They should look forward to it every month. If the articles are mind-numbingly boring – people will stop reading. By including involvement features such as puzzles, trivia, contests, etc., you assure it gets read and (most importantly) is acted upon.

3.   Make it look professional. You pride yourself on providing professional service. Your newsletter must match your reputation. Watch out for typos. Write engaging articles. Have an attractive layout design. Print your newsletter on high-quality paper. The last thing you want is your newsletter to look like it was published by your 6th grader.

4.  Get Personal. Continue the initial connection you made with your client.  A personal touch will get your newsletter remembered. Share a bit of yourself with your clients – perhaps tidbits about your family vacation, your hobbies or your pet’s latest antics.

5.  Include offers and a call to action. Give people a reason to act NOW. If they wait, they’ll probably do nothing. So make a special offer available only for your clients. And place a deadline on it, for example, for one month only.

6.   Be consistent. Don’t get cheap by sending your newsletters quarterly.  If that’s you, don’t bother sending anything – you’ll be wasting your money.  Also: If you tell your customers to expect a newsletter from you every month, you better do it. If you fail to follow though as promised – your reputation will take a hit.

7.   Print it. Yeah, yeah, yeah… printed newsletters are more expensive. But think about this: How many companies are willing to do this? Your clients aren’t stupid. They understand the time and money you spend to send them a great newsletter every month – and they appreciate it and will reward you with their business and referrals.

If your client newsletter contains each of these key components – you’ll have to beat your customers off with a stick.

This is take-it-to-the-bank stuff. And yes, it really does work!

Let’s make it happen,

- David Gruttadaurio
“The Print Newsletter Expert”

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You’re probably heard that phrase many times. Indeed, it no doubt rolls off your own tongue when a salesperson approaches and you’re not ready for a conversation.

While “I’m just looking” sometimes means “go away and leave me alone”, it often means “I’m not ready to buy yet… but I will be later.”

Knowing that fact is critical to your entrepreneurial success.

Because sometime in the future, they will be ready to buy.

So the question then becomes: Will you be ready to sell?

Unless you’ve kept in touch with them in the meantime, there’s a good chance your customer will go somewhere else. Why wouldn’t they? You’ve given them no reason to remember you.

This is where customer newsletters (and other keep-in-touch marketing methods) are so valuable.

Because when you keep in contact with someone – not by saying “are you ready to buy yet?” but by informing, educating and entertaining – they’ll know where to come when the time is right.

Here’s a real-world example:  I recently sold $253 of services to customer I had not heard from in four years. Although it cost me about $96.00 to send her a monthly client newsletter for FOUR YEARS, I was the one she called when the time was right again.

Plus, she referred me to two other new clients during the past four years. Each of those people gave us 6 referrals.

What do you think? Was it worth persistently staying in contact with this customer?

Start regular communication with your customer or patient with a newsletter… and get that second sale. It will not only be easier than the first, it will also be more profitable because you have the beginnings of a relationship.

My Exceptional Living Newsletter makes sending a monthly client newsletter quick, easy, painless, and profitable. Our newsletter template is online and 95% Done For You.

We do all of the heavy lifting for you.

Let’s make it happen.
David Gruttadaurio

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