Newsletters Made For You- Exceptional Living

Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.

If you were an ‘Oldsmobile’ man, you bought Oldsmobiles until the day you died.

Brand loyalty ran deep and was taught to children – even down to grandchildren.

When I was a kid we used to go to the same restaurant every week in our neighborhood. Like clockwork. If we missed a week, the owner called to make sure we were ok.

He did it because he was really concerned about us, not because he didn’t get our money that week.

But that was then – and this is now…

Consumers today desert you at the drop of a hat.

These new rules cut across entire industries and into big cities and small towns.

A marketing plan from 1970 just doesn’t work anymore.

What HAS NOT changed is that 75% of all buying decisions are STILL based on relationships.

**We just have to work harder to earn (and keep) the loyalty of our clients.

Communication is the key to any relationship.  A client newsletter is the most powerful way to communicate to your customers.

Here’s why it works:

Every time your client gets your newsletter, it’s another chance to get to know you a little better.

Consumers will buy over and over from people they like. Don’t you?  It’s enjoyable buying from someone pleasant and likable.

It makes you feel good about your buying decision.

If you haven’t looked at Exceptional Living, maybe it’s time to check it out.

It’s a marketing tool for modern times.

-David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here to get three multi-industry issues sent to you.

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Ever say, “I’m just looking” after being stalked by a salesperson?

Probably. It just rolls off your tongue. Your customers say it all of the time.

More often than not, it REALLY means: “I’m not ready to buy yet. But I will be later.”

So, when they are ready to buy… will YOU be the one they call?

Maybe…

You see, there’s this thing called ‘top of consciousness.’

Think of it as a mental sweet spot. It’s when you’re already in your customer’s mind when they decide to buy what you sell.

If you aren’t at top of consciousness, then you go back to square one. You must battle your competition all over again for your client’s attention.

If your client has to go to the Yellow Pages; look on the Internet; or ask someone for a reference, the company with the deepest pockets – the most advertising dollars – usually wins.

That’s why you need to contact your clients often and regularly.

Did you know…

95% of businesses spend nearly all of their time and money on chasing NEW clients.

But it’s 8 times easier to sell to an active customer.

But here’s the tricky part: Doing it (maintaining client contact) in a way that doesn’t come across like a blatant sales pitch.

Here is a real-world example: I just sold $273 of services to customer. I hadn’t heard from her in FOUR YEARS. During that time, it cost me $96.00 to send her a monthly client newsletter.

When the time was right… when she wasn’t ‘just looking’ anymore… I was the one she called after FOUR years.

I was in that sweet mental sweet spot.

This was the BEST part: She also referred me to two new clients and they each gave me 6 referrals.

Do you see how this works? Relentless client contact is crazy profitable!

Exceptional Living Newsletter makes constant client contact fast, easy, painless, and profitable. Our newsletter template is online and 97% Done For You.

Click here to tell me where to send your 3 sample issues of Exceptional Living, if you haven’t requested them yet.

Let’s get to work,

- David Gruttadaurio
“The Print Newsletter Expert”

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One of my businesses is a service company.

I got a call last Friday from one of my clients. Her name is Betty.

She called to answer the trivia question in the December newsletter.

Customers will usually leave their answers in voicemail or email to me. I recognized her name on Caller ID, so I picked up.

After Betty gave me the correct answer, we talked for a few minutes. It was nice chatting with her… I enjoy my customers a lot.

Then she literally shocked me speechless.

Betty was telling me how much she loved reading Exceptional Living (that wasn’t the shock).

Then…

She referred to a little story I told in the monthly “My Corner’ column. It was about texting and how a clerk was texting the entire time we were checking out at the register.

Anyway, while we talked, Betty related this story back to me like she had just read it…

… but I wrote it FOUR MONTHS ago. It was in the August newsletter.

Either she still remembered the story or she had saved the newsletter and read it again recently.

I think it was the former. Betty simply remembered my story from way back in August.

BIG marketing lesson:  Include stories in your marketing ’cause stories get remembered and make you memorable.

Why is that? Psychologists tell us stories form the basis of how we think, organize, and remember information.

Telling a compelling story is an art. But don’t worry about being an expert. I’m not. I discovered telling ANY story is better than no story at all.

Give it try in your marketing – be a story teller – become memorable.

BTW: I almost forgot. Betty got her December Exceptional Living 2 ½ weeks ago… and saved it. Kinda interesting, huh? Do your customers save YOUR stuff?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here to tell me where to send your 3 sample issues of Exceptional Living… if you’re one of the few that haven’t requested them.

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“Reports of my death have been greatly exaggerated.”  So said Mark Twain back in 1897.

Print newsletters have been saying it for the past ten years. Why? Because many business owners feel…

– With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it’s FREE!

– Email is king!  Just send an ezine. It’s FREE!

– Postage keeps going up along with printing costs… but email is FREE!

There’s no question about it. Print newsletters should have died a long time ago.

But a funny thing happened on the way to the funeral.  The print newsletter suddenly became Lazarus and a resurrection took place.

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Click here to find out what the fuss is all about.  Tell me where to send your 3 free samples of Exceptional Living.
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Why print newsletters are still here:

1.  Printed mail gets delivered – It’s never blocked or caught in spam filters.

2. People still prefer to hold, touch and feel what they are reading.

3. Readers retain much less of what they read online compared to reading printed material. So, if you have an offer with a call to action, wouldn’t it be nice if it was remembered for more than 30 seconds?

4.  Print newsletters have more perceived value. How many companies are willing to print and mail a newsletter?

5.  Print newsletters stick around. People keep print newsletters for further or future reading. And they usually get passed around.

Still love your ezine? Then do both. Send an email newsletter on a weekly basis. But, send a monthly print newsletter, too.

There is a GOLD STANDARD to determine which one is best for you.

Just ask your clients. Survey them to see which one THEY prefer. After all… isn’t it all about what our customers want?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click Here to tell me where to send your 3 free sample issues of Exceptional Living

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He was young, both stupid AND smart, and played a killer piano.

Jerry Lee Lewis was called the killer since he was baby in Louisiana. But he lived up to that name with his music. He was rock & roll’s first great wild man.

He knew the value of branding. So, he often mentioned himself in his songs – something no one had thought about doing.

He was a marketing genius.

Here’s an example. Check out how his song “Lewis Boogie” begins (featured in the film, Walk the Line):

My name is Jerry Lee Lewis,
come from Louisiana
I’m gonna do you a little boogie
on this here piano
Doing mighty fine, I’m gonna make you shake it
I’ll make you do it,
and make you do it, until you break it
It’s called the Lewis boogie, in the Lewis way
Lord, I do my little boogie woogie every day

How’s that for self-promotion and branding? He did this throughout his career.

BIG marketing lesson from the killer:

It’s OK to talk about YOU.

Don’t do it your marketing ads… because all people really care about is ‘ME’.

But you CAN mention yourself so people can identify with you. They get to know you. And they begin to like you.

This is what newsletter marketing is all about. You start a relationship with a customer to create clients for life.

BTW: I have a killer newsletter called Exceptional Living.

I want to prove it to you. I want to send you… not one… not two… but THREE real issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation. I’ll never mail you anything again unless you OK it first.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.  Then, let me know where to send your free three issues.

That’s it. Simple and easy. I’ll send it to you at my cost.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

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Yep… a lesson from the Golf God himself. But it wasn’t about golf.

Here’s the skinny: You probably know Tiger is a notoriously media-shy guy. So when I saw his name in the news – so scandalously – it was quite a shock.

I want be real clear: I don’t give a rats heinie about what he did or didn’t do.

But Tiger DID teach me an important lesson…

Good, bad or ugly – just tell the truth…full disclosure, baby!

It’s impossible to hide ANYTHING from 1000 bloodhounds on your trail. They’ll probe, pick and downright dissect you until they find something.

Here’s how my lesson taught by the Tiger affects YOU:

I’ve been telling you for awhile now about Exceptional Living, right?

–  How it’s a different kind of client newsletter.
–  That it’s a print newsletter that could be considered a ‘newsmagazine.’
–  It creates clients for life and generates tons of referrals…

…blah, blah, blah.

It’s time for full disclosure ’cause I’m not sure you believe me.

I want to prove it to you. I want to mail you… not one… not two… but THREE real, hold ‘em-in-your-hand issues of Exceptional Living newsletter.

FREE… as in no strings attached. Absolutely zero obligation.

I’ll never mail you anything again… ever, unless YOU ask me to.

Here’s what you need to do to get three hard copy issues of the best customer newsletter on the planet:

Just click here.

This is what will happen: You won’t leave my website. You’ll just go to another page.  Then, just tell me where to mail your free three issues.

That’s it. Simple and easy. I’ll send them to you at my cost – but NO cost to you.

Just click here. Aren’t you just a ‘teensy bit’ curious what Exceptional Living newsletter REALLY looks like?

Just tell me where to send them. It’s in the interests of full disclosure… right, Tiger?

Taking action just feels right,

- David Gruttadaurio
“The Print Newsletter Expert”

PS: Click here now for your totally no-strings-attached 3 FREE newsletter samples.

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Don’t have one?  You better not wait too long.

I’m not making this up. There is a real-life Director of Wow.

He works at High Point University. HPU is a private liberal arts university in High Point, North Carolina. It has about 4000 students.

The position was created TO ATTRACT AND RETAIN STUDENTS.

Gee… I wonder if applies to your business…

HPU explains why the position was created:

“Without students, there is no university. To continually move forward, we must always ‘wow’ our students, our faculty, staff and friends. We must ‘wow’ anyone who comes into contact with our university.”

The top three things they did to create WOW:

1.   Brought in an ice cream truck and put up kiosks for free ice cream, food and drinks. This sells the value of generosity.

2.   Free car washes on the weekend. With all of the construction, this sells the value of respect for the students’ property.

3.   Valet parking for students after 9 PM. This sells the value of safety and security – even on an already-safe campus.

There’s a concierge desk, a hot tub and free snacks. Classical music wafts through the grounds. If it sounds more like a five-star hotel, HPU discovered when students know you care, they reward you by doing well in the classroom.

The list goes on and on. It’s really remarkable.

The bottom line: Enrollments have high skyrocketed and these students don’t want to leave.

How could this work in your business?

Be extraordinary. Be memorable. Knock your customers damn socks off.

Offer impossibly great customer service.  Let your customer know you and LIVE AND DIE by your guarantee to them.  WOW them so much they feel OBLIGATED to tell people about you.

YOU are the Director of WOW for your business… and I can help.

A full, edge-to-edge newsletter will create an amazing WOW factor for your company.

I do all of the heavy lifting for you. Exceptional Living client newsletter really is 97% done for you because our template is online.

It takes about two minutes to activate your free account.  Click here for WOW!

Taking action just feels right.

-  David Gruttadaurio
“The Print Newsletter Expert”

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“Reports of my death have been greatly exaggerated.”

Mark Twain said it first. Print newsletters have been saying for the past ten years.

Why?

1.  The internet. “We don’t need newsletters anymore. All we need is content on our web site. All we have to do is post our content online, and everyone will flock to our sites to read it.”  And it’s FREE!

2. Email is king!  Just send an ezine. It’s FREE!

3. Postage keeps going up along with printing costs… but email is FREE!

Yep… print newsletters should have died a long time ago.

But a funny thing happened on the way to the funeral…

The print newsletter suddenly became Lazarus and a resurrection took place.

BTW: I love the internet. And email is the greatest thing since sliced bread.  But it’s not the ‘be all and end all’ of MARKETING.

In fact, it’s got some definite downsides.

Everyone is bombarded by email overload. And 91% of it is spam. That means 1 out of every 1.1 emails is junk.  Do you really think your ezine is being read?

A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader’s time.

That was four years ago. Today, many say its closer to 20 seconds. And, that’s if your email even gets  opened.

YOUR NOT AS POPULAR AS YOU THINK

While you believe YOUR ezines are special and opened like gifts on Christmas morning, in truth emails are routinely wiped out by the dozen in one swoop with the push of the delete key.

Even if the reader recognizes your name, you risk being expunged just because your email got caught in a large block of spam.

Now, I’m not suggesting that you stop doing email newsletters. In fact, I advise you to do an email newsletter on a weekly basis. But, I also suggest doing a monthly print newsletter.

Three Reasons Print Newsletter Are Still Breathing

1.  Printed mail gets delivered – It’s never blocked or caught in spam filters.

2.  Print newsletters have more perceived value – Think about it: How many companies are willing to do this?

3.  Print newsletter are sticky – Print newsletters have great ‘hang-time’. Not only are they likely to be read from start to finish, they usually get passed around.

Exceptional Living does all of this and more.  Check it out and click here now.

Let’s get to work,

-  David Gruttadaurio
“The Print Newsletter Expert”

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My parents divorced when I was in my early teens. That didn’t happen much in those days, but it did to us.

Dad ended up in Florida. He had a sister living in North Miami Beach and went there.

8 miles up the road he discovered the dog track in Hollywood, Florida. The first summer I spent with him he took me there.

I was amazed these magnificent animals could run so fast.

The reason they ran so fast is because they were chasing this little mechanical rabbit.  It was impossible to catch; but race after race the dogs would chase it relentlessly.

Do you feel like you are trapped on the marketing dog track?

Here’s what I mean…

Most (about 95%) of you spend all of your time, effort and money chasing a target that’s running away from you!

Did you know you can double your profits by retaining just an extra 5% of your existing customers? This is according to Lisa Ford, best selling author and industry expert on customer service.

Plus:

1.  Acquiring new customers costs 5 to 7 times more than retaining a current one.

2.  It’s 8 times easier to sell to an active customer

3.  Increase in customer retention 2% and it’s like cutting costs by 10%.

4.  78% of your customers are lost after six months of no contact with them.

Personally, I find these statistics exhausting!  It makes me think of those dogs chasing that little rabbit around the track.

Obviously we all need new clients.

But…

There is a much easier and less expensive way to grow your business into the one you’ve always wanted.

Make a list of all of your customers – go back three years. And then market the hell out of them. Set up a marketing calendar and list what you will send and when you will send it.

Use postcards, letters, flyers and newsletters.  This is what will happen: They will begin to buy from you again – and do so often.

A monthly customer newsletter is important because you want to build a relationship with them – not just sell them stuff. You want clients for life… right?

Remember, it’s a heck of a lot cheaper (and easier) to market to people that have already raised their hand once and said “Yes, I trust you enough to buy from you.”

Exceptional Living client newsletter is done for you. Really. The template is online. Takes about 27 minutes to get ‘er done.

There are five places you can customize. I even give you a ton of ideas on what to put in those spots with our Idea Generator TM.

Activate your free account – stop chasing the rabbit.

Taking action just feels right.

- David Gruttadaurio
“The Print Newsletter Expert”

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We just got in… it was gritty and aggressive.

THREE LESSONS LEARNED:

-  Get in, get it, and get out.  If you dawdle, you may leave the store on a gurney.

- Guard your stuff. Thieves abound; turn your head for a split second and your hard won prizes can disappear.

-  Be prepared to hold your own and NEVER back down.  Civility is put on and there are no rules of engagement… so don’t take anything personally.

WHY I’LL NEVER DO IT AGAIN

Yeah… great deals were to be had.

But as I walked out, I had this empty feeling in my gut.

These Big Stores don’t give a damn about me. I know this isn’t a revelation – but the point was driven home with sledgehammer today.

If the stuff I bought doesn’t work – I just got a one way ticket to customer service hell.

If I had bought from a local merchant (and paid the freakin’ extra $100) and have an issue – I go deal with a person face-to-face. I don’t call some guy in India that’s impossible to understand and doesn’t give a rip about me.

WHAT YOU NEED TO KNOW

It doesn’t matter what day of the year it is, ’cause this applies 365 days a year.

It’s customer service; knock-their-socks-off GREAT customer service.

Example: One of my companies charges DOUBLE what my competitors do – and we have no problem staying busy.

Our service just WOW’S our clients – so they call us over and over again.

People want to do business with people. Let your clients ’see’ you every month. A monthly client newsletter set’s the stage for this kind of relationship with your customers.

And it works no matter what business you’re in.

I do 97% of the work; it’s brain dead easy to use with our online newsletter template. Click here to see what I’m talking about.

Taking action just feels right,

-  David Gruttadaurio
“The Print Newsletter Expert”

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