What would happen if you increased referrals by 20%, 40% or even 100% or more?
What would your business be like?
Could you expand your company?
Could you increase your rates?
Could you retire earlier and perhaps enjoy more of the good life?
Absolutely!
But, most businesses (both online of offline) will never experience any of these benefits of increasing their referrals.

Why Referrals Dry Up After a Month
Most businesses are simply out of sight and out of mind. They allow their customers to forget about them.

I know, it’s so unfair, especially after doing such a great job for them. But it’s a universal truth. Life today moves at the speed of light.  If you don’t consistently work to remain in the awareness path of your clients, you can be certain they will never remember you or your company. The GOOD NEWS is this problem can be easily fixed by a customer newsletter. The REALLY GOOD NEWS is that a monthly customer newsletter will also create massive referral action by your clients.

4 Ways to Get More Referrals with Newsletters

1. Educate clients and prospects. Most people who engage in newsletter marketing make the mistake of trying to pitch on every page. That’s fastest way to get your newsletter in the trash can. If you want more referrals, build a trusting relationship by offering real content with high informational value.
2. Write newsletters that get passed around. Boring content doesn’t get read, much less passed on to anyone. That means your content must be interesting and engaging… that means it shouldn’t be all about you.  You may love your business, but don’t expect your customers to feel the same way.  Your newsletter should include articles that inspire, inform and are fun to read. This is the ONLY WAY your newsletters will get passed around bringing you more referrals.
3. Get your newsletter out to as many as possible. If you follow my newsletter marketing system, people will read your newsletters as a publication. They will not see it as a marketing piece even though it really is. This makes a quality newsletter a great way to tell your story in all kinds of situations. So, hand out copies at sales calls, trade shows and seminars. Drop them off at realtors and doctors offices. Put them in envelopes when you pay bills. And make sure people can download a copy on your website, after they give you their contact information.
4. Thank referrers in your newsletters. A standard feature in every newsletter should be a thank you to the clients that have referred you to others. Realizing how important referrals are to your business will motivate other customers to refer you too.

The Bottom Line
You will not get referrals if you do not manage your existing customers properly. Your existing customers are your best sales people.  They already know the quality of your products and services. They will continue to call you and REFER you if they are reminded to do so. A monthly client newsletter provides this friendly reminder in an interesting and non-intrusive way. Follow this advice and you’ll be light years ahead of the competition and enjoy a constant stream of referrals.

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3 Free Newsletter Marketing Tips That Will Skyrocket Your Profits

Have you have mailed client newsletters in the past?

Did it fail miserably at producing any profits?

Are you so convinced that newsletters just don’t work that your mind now slammed shut to the possibility of trying it again?

Granted, nearly every newsletter you’ve seen is painfully boring. You would be better off sending your customer a newspaper clipping or a recipe than a dull, dreary newsletter. But if you follow my advice, you will have a newsletter that will ATTRACT new customers, BUILD relationships and MAKE YOU MORE MONEY.

So, listen up.

Wipe the slate clean and let’s start again with an absorbent, sponge-like mind. Forget everything you THINK you know about newsletters.  Most of it is BS anyway.

So, keep reading to learn what only a handful of business owners know and even fewer will ever implement.  These three gems will give you an unfair advantage in your market, even when the competition is offering the same products and services.

3 Tips to Help You Make More Money with Newsletter Marketing

1. Avoid the Costliest Marketing Sin

Abandoning your clients is the cardinal sin made by business owners everywhere.

It’s pretty darn simple: Ignore your customers and they just go away, never to be heard from again. Sometimes the pace is a slow trickle. Sometimes it’s a tsunami. But the bottom line is they found a competitive offer elsewhere and took it.   Why wouldn’t they… YOU weren’t there for them!

If you’re a marketing sinner, you can repent. Sending a monthly client newsletter can be your company’s salvation.

Remember, people don’t buy from businesses. They buy from people. That means you must first establish a relationship with your client and then continually nurture it.

Obviously, great service or products are required to get the relationship rolling. But what comes next is where most businesses drop the ball.

Once they get what they want… the customer’s $$$… the relationship is over.

Sending a well-designed monthly newsletter rekindles your relationship with them.  It reinforces the friendly, professional competence you displayed and will continue to do so month after month. By mailing client newsletters you will increase the LIFETIME VALUE of your clients. This means you will get more value and more money for the same costs.

2. Get the ‘Best of the Best’ Customers

Wouldn’t it nice to get calls from prospective customers that have already decided you are the company for them?

Yes, these creatures really do exist.  And no, they’re not aliens from another planet. These life-forms are called referrals.

You have to love referrals. They generally are not price shoppers. Referrals have pretty much decided they want you. In fact, they’re relieved to discover you!  Why?  Because you come recommended by someone they know and trust. You calm their fears of dealing with someone new.

In short, they are ‘the best of the best’ clients.

Where can you get referrals?

Virtually everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals.  Why wait for referrals to come to you?  Just go and get them!

When you send your clients an interesting (key word) monthly (another key word) newsletter, you can count on getting referrals.

Here’s why:  First, you teach your client to give you referrals by telling them in the newsletter who has recently referred you.  Plus, when you send them a dynamic newsletter that’s fun to read, they unquestionably will pass it on to their pals.

Sending a monthly newsletter is a surefire way to increase your stream of referrals into a veritable torrent.

3.  Always Keep Your Name Flashing Like a Neon Sign in Front of Your Customers

Bruce Barton, a founder of advertising giant BBDO (He’s the second “B”), once wrote:  “You can’t advertise today and quit tomorrow. You’re not talking to a mass meeting. You’re talking to a parade.”

What’s Bruce’s point?

Repetition is critical. There’s no single ad that will ever bring in enough customers to keep a business thriving and successful.

In fact it’s been proven repeatedly that most prospects will not respond to a marketing piece until at least the seventh exposure.

This same principle applies to newsletters mailed to your customers.

Sending a newsletter once or twice a year just isn’t going to cut in terms of being effective in getting into your client’s awareness path.  Even sending a quarterly newsletter is unproductive.

Think about it. Many people subscribe to a favorite monthly magazine. They expect in on a certain day. If it doesn’t arrive when they expect it, they get cranky.

A ‘cool to read’ monthly newsletter is anticipated and perceived just like a monthly magazine.

Like magazines, a great newsletter has a shelf life.  It can vary from a few hours to few days.  Continually send your clients a newsletter that gets passed on to others and it can hang around for weeks.  And for its entire life, your name is front and center in your customer mind, flashing like a neon sign.

Well, there you have it.

Three no-holds barred, take-it-to-the-bank tips using newsletters that will send your bottom line screaming to the top of the sky.

So, who else is sick and tired of wasting money on marketing that doesn’t work?  Want a profit-producing, client-retention, referral-generating tool that really works?  Begin developing your newsletter marketing plan today.