Newsletters Made For You- Exceptional Living

You’re probably heard that phrase many times. Indeed, it no doubt rolls off your own tongue when a salesperson approaches and you’re not ready for a conversation.

While “I’m just looking” sometimes means “go away and leave me alone”, it often means “I’m not ready to buy yet… but I will be later.”

Knowing that fact is critical to your entrepreneurial success.

Because sometime in the future, they will be ready to buy.

So the question then becomes: Will you be ready to sell?

Unless you’ve kept in touch with them in the meantime, there’s a good chance your customer will go somewhere else. Why wouldn’t they? You’ve given them no reason to remember you.

This is where customer newsletters (and other keep-in-touch marketing methods) are so valuable.

Because when you keep in contact with someone – not by saying “are you ready to buy yet?” but by informing, educating and entertaining – they’ll know where to come when the time is right.

Here’s a real-world example:  I recently sold $253 of services to customer I had not heard from in four years. Although it cost me about $96.00 to send her a monthly client newsletter for FOUR YEARS, I was the one she called when the time was right again.

Plus, she referred me to two other new clients during the past four years. Each of those people gave us 6 referrals.

What do you think? Was it worth persistently staying in contact with this customer?

Start regular communication with your customer or patient with a newsletter… and get that second sale. It will not only be easier than the first, it will also be more profitable because you have the beginnings of a relationship.

My Exceptional Living Newsletter makes sending a monthly client newsletter quick, easy, painless, and profitable. Our newsletter template is online and 95% Done For You.

We do all of the heavy lifting for you.

Let’s make it happen.
David Gruttadaurio

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It’s the Holy Grail sought after by businesses all over the world: Clients for Life.

Used to be if you were a ‘Ford’ man, you bought Ford automobiles until the day you died. That type of brand loyalty was instilled in your children and even down to your grandchildren.

I remember when I was a kid; we used to go to the same restaurant every week in our neighborhood. Like clockwork. If we missed one week, the owner called my dad to make sure we were ok. He did it because he was really concerned about us, not because he didn’t get our money that week.

Building a RELATIONSHIP with your customer or patient was instinctual back then.  It wasn’t based on scientific customer management studies… it was how people naturally did business.

You knew they really cared about you.

But that was then – and this is now. Today consumers will desert your company to save a few bucks. And these new values cut across entire industries and through big cities and small towns.  It seems customer loyalty is gone forever.

Or is it?

Smart businesses today use a customer or patient newsletter as a tool to revitalize customer loyalty. They realize that 75% of all business (or buying) decisions are based on relationships.  If communication is the basis of all relationships, then a client newsletter is the most powerful way to communicate to your customers, clients and patients.

It can be the most intimate form of client contact.

Here’s why: Every time your client receives their newsletter, it’s another opportunity for them to get to know you a little better.  And consumers will buy over and over again from people they like. Don’t you?  Isn’t it enjoyable to buy from someone that’s pleasant and likable?  It makes you feel good about your buying decision!

A well-written monthly customer newsletter can build customer loyalty that will last a lifetime.

If you haven’t thought of this bright idea yet, then maybe it is time for you to realize the power you can get when you send your client a print newsletter.

Let’s make it happen,

-David Gruttadaurio
“The Print Newsletter Expert”

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Making a sale is a happy event. But magazine publisher have known for decades the true celebrating begins when you get the second order from your customer.

Here’s why:

Magazine publishers have known for decades that their renewal rate goes up dramatically after the first renewal. 65 out of 100 new subscribers will re-subscribe. And after that, 85 percent of subscribers will renew. Those numbers are similar for any business that has a customer, client or patient.

Magazine publishers also know regular and frequent communication will increase first time renewals to around 80 percent and other renewals to over 90 percent.

Imagine what this kind of client retention would do for YOUR business!

So enjoy that new sale of your product or service.  But the true reason to feast and make merry is not until your customer purchases for the second time. Only then do you have the beginning of a buying habit (i.e. clients for life).

That, my friend, is called customer retention.

And nothing works as effectively at generating more repeat business as a monthly customer newsletter.

My Exceptional Living Newsletter makes sending a monthly client newsletter quick, easy, painless, and profitable. Our newsletter template is online and 95% Done For You.

So, start regular communication with your customer or patient… and get that second sale. It will not only be easier than the first, it will also be more profitable because you have the beginnings of a relationship.

If producing a full blown newsletter on your own is just too daunting, head over and check out my hot new customer relationship, business building tool, WebtoPrintIQ.

Just sign up for your FREE account – We do all of the heavy lifting for you.

Let’s make it happen.

-David Gruttadaurio
“The Print Newsletter Expert”

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